The program runs full-time over three months, from September 14 to December 16, 2026, in an afternoon format Monday to Friday, 15:00-19:00 CET. Learning is built around four thematic blocks and a final Capstone Project, combining practical courses, hands-on labs, masterclasses, corporate visits and experiential learning.

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MODULE 1: Commercial Strategy & GTM Design
From market insight to an operational commercial plan: ideal customer profile, channel strategy, CRM integration and analytical foundations of revenue optimization. Courses include GTM, customer and channel insights, CRM dashboards and market discovery lab.
MODULE 2: Strategic Selling & Negotiation
Modern sales careers, value-based pitching, margin defense, buyer psychology and high-stakes negotiation practiced under real-world pressure. Includes sales simulation and complex negotiation role-playing.
MODULE 3: Revenue Growth, Digital Sales & AI Performance
Pricing architecture, commercial flywheel, AI-driven sales workflows and automation of a scalable sales machine. Covers revenue models, funnel KPIs, retention, LTV, margin, prospecting and automation.
MODULE 4: Board-Thinking & Dot-Connection
The directive dimension of the commercial function: entrepreneurial selling, sales governance, incentives, global key-account management, strategic partnerships and leadership of complex sales organizations.
MODULE 5: Final Capstone Project - A Board-Ready Sales Plan
Teams build a complete board-ready sales plan for real partners in B2B, B2C, B2B2C or B2G contexts, covering market decoding, value proposition, pricing model, CRM architecture, funnel stages, KPIs, AI workflows and scale-up plan.

Frequently Asked Questions

What is the program duration and schedule?
The program runs for three months, from September to December 2026, in a full time, face to face afternoon format.
In which language is the program delivered?
The entire program is delivered in English.