In a hyper-visual digital world, businesses are looking for new ways to communicate with their customers. Companies require a new generation of digital leaders capable of designing innovative campaigns that appeal and engage customers and audiences. In the age of digital media and personalized content, professionals in creative industries must master the latest media strategies, understand and leverage the power of storytelling, and align a compelling creative outlook to a brand's communication needs.
A Dual Degree in Management and Creative Direction, Content & Branding teaches students to create inspiring visual content to lead successful projects. The 21st-century market needs efficient creatives to inspire companies, and bring color and storytelling to their brands.
The first half of this Dual Degree provides students with a firm grounding in project management, entrepreneurship, accounting and finance, while the second half focuses on sparking their creativity, with courses in interactive storytelling, graphic design and visual production. Students will graduate from this Dual Degree with the managerial, technical and creative skills needed to dive into a successful creative enterprise.
contemporary creatives and digital natives.
visual ways to connect brands with consumers.
digital media professionals and brand strategists.
The Master in Management is an official degree program. Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program. If educational prerequisites are not provided and/or if the requirements are not met on time, the student will not be able to request the official university degree as issued by the Spanish government. In this case, the studies will not be official under Spanish educational regulations.
The Master in Creative Direction, Content and Branding is a University Private Degree from IE Universidad*, and taught in IE Business School. More information on what earning a University Private Degree from IE Universidad entails.
*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.