Programs in Marketing, Communication and Sales

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Programs In Marketing, Communication And Sales

WHAT ARE THE PROGRAMS IN Marketing, Communication and sales ALL ABOUT?

Creativity and strategy converge in marketing, communication, and sales, shaping how people connect with ideas, products, and experiences. In a fast-changing digital world, these disciplines are essential to anticipating trends and reaching global audiences.

At IE, students gain hands-on experience through real projects with top employers like Amazon, Nielsen, and Ikea, while also learning directly from industry experts. Global Immersion Weeks, Marketing Day, and MARCOM Speaker Series bring leaders from companies like HBO and Amazon into the classroom.

With mastery of tools such as Adobe Creative Cloud, Google Analytics, and MailChimp, graduates leave prepared to craft impactful campaigns that resonate worldwide.

Want to know more?

DISCOVER OUR PROGRAMS

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ENHANCE YOUR POTENTIAL, MAKE IT A DUAL DEGREE

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Launch your professional trajectory at...

Why is this pathway and IE University the right choice for you?

01.
Hands-on experience
The program's career focus places a firm emphasis on real-world skills, case studies and challenges, allowing you to dive into the day-to-day of marketing professionals with top marketing companies. You'll graduate with ready-for-work experience that makes you highly attractive to leading employers like Amazon, Kantar, Nielsen and Ikea.
02.
Learn from experienced marketing professionals
Our faculty is drawn from experienced sector practitioners, on hand to pass on their expertise, experience and insight to keep you right up to date with industry trends. For example, Jaime Veiga, the Academic Director of the Master in Market Research and Consumer Behavior at IE University, has more than 20 years of experience in the FMCG and pharma sectors, excelling in roles within R&D, insights, market research and marketing in companies such as P&G and J&J.

03.
Discover the true marketing industry
Gain firsthand sector experience through initiatives such as the Global Immersion Week, Marketing Day or the MARCOM Speaker series that bring speakers from HBO or Amazon to the classroom.
04.
Gain cutting-edge digital skills
Mastery of industry software including Adobe Creative Cloud, Google Analytics and MailChimp will allow you to apply these essential skills in real-world settings, adding another must-have element to your professional profile.

A closer look at the alumni journey

REBECA´S STORY
Jasmina´S STORY
Jerome´S STORY
Silvia´s Story

Rebecca: Brand Marketing Specialist

Originally from Mexico, Rebeca Flores studied the Bachelor in Business Administration and then the Master in Visual & Digital Media at IE University. She currently lives in Amsterdam and is working as Brand Marketing Specialist at Nike.

Jasmina: Content Manager

Since graduating, Jasmina has shown true determination in pursuing her passions. She currently works at Havas in Prague, a creative agency that manages social media for large global companies, including Google. At IE University, where she studied the Bachelor in Communication and Digital Media, Jasmina made every effort to follow her passions, taking part in photography, music, and sports activities.

Jerome: Content Creator

Jerome, a student of the Master in Visual & Digital Media, focuses on strengthening the relationship between individuals and organizations, using a mix of both digital and traditional channels to foster global connection and resonate with audiences worldwide.

Silvia: Brand Specialist

Originally from Spain, Silvia Dominguez studied the Master in Digital Marketing at IE University. She currently lives in London and is working as Brand Specialist at Amazon Fashion.

Our Campus Experience

With three locations in Madrid and Segovia, our campuses are a blend of cultures, welcoming over 7,000 students from more than 140 countries every year.

Our campuses in Madrid, IE Tower and Maria de Molina, provide you with numerous opportunities to network with multinationals in one of the world’s leading financial hubs. At the Segovia campus, history and tradition meet innovation with our state-of-the-art classrooms.

No matter which campus you choose, you will be surrounded by a diverse range of peers, professors and perspectives that will enhance your learning experience.

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Career services adapted to your profile

Our Talent & Careers team is committed to our community and provides many opportunities for your professional development. From personalized career advice and guidance to kickstart your professional future, organizing dozens of helpful events and forums, to developing close collaborations with world-leading employers, we are dedicated to connecting you to the real industry and helping you boost your career.

Through these initiatives, hundreds of companies visit IE University each year, presenting thousands of new opportunities to IE University students. The Talent & Careers team in MARCOM makes these resources available to you, but your experience depends on how you take on these opportunities.

IE TALENT & CAREER TOOLS
As an IE student, you will take part in expert-led sessions delivered by IE Talent & Careers, designed to strengthen your career-readiness. Topics include CV optimization, effective cover-letter writing, networking strategies, and goal setting.
You’ll also be introduced to the department’s student tools, interact with industry partners during Talent Forum activities, and explore opportunities through the global job portal powered by IE Talent & Careers.
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PROGRAM SPECIFIC ADD-ONS
Depending on the program within this career pathway, you can access exchanges, international experiences like the Global Immersion Week or the Marcom Speaker Series where top experts in the field come to the classroom to share their professional journeys.

You will also have access to participate in over 150 student-led clubs as the Marketing Club, PR & Communication, Fashion & Luxury Club, or even start your own.
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READY TO GET STARTED?

If you're ready to start shaping your future, your journey starts here.

START APPLICATION FORM

Kickstart your online application by filling out the form and uploading your CV, transcripts, diploma, references, and a personal statement in any format that highlights your strengths. Submit proof of English proficiency if required.

*Please refer to your program-specific page for details on the admission process for the program of your choice.

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ADMISSIONS TEST

Applicants must take the IE Global Admissions Test (ieGAT), GMAT, or GRE, with some programs accepting other tests*. Start by completing 25% of the application form and paying the application fee. For more information, click here.

*Please refer to your program-specific page for details on which test is most appropriate for your program. Some programs do not require the submission of an admissions test. program-specific page.

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ONLINE ASSESSMENT

After submitting your application, complete a 10-minute virtual assessment with timed questions. This is your chance to showcase your personality, communication skills, and quick-thinking abilities. A practice round is available to help you prepare.