CEO of Saffron Brand Consultants
Space as Brand
Master in Strategic Design of Spaces
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Jacob Benbunan is CEO of Saffron Brand Consultants, which he founded with Wally Olins in 2001. The company works under the principle that a brand should promote the promise of an experience delivered. Saffron believes in a holistic approach, taking into consideration every touch point a brand has with its audiences, both external and internal. Starting with two offices, in Madrid and London, Saffron later opened operations in Istanbul, Vienna and Mumbai and formed strategic alliances in New York, São Paolo, Dubai and Shanghai. Working with brands such as Vueling, Bankinter, EVO, Volotea or Yoigo in Spain, A1, Swiss Re, Akzo Nobel, Lloyd’s, C&A or the city of London, in Europe, Apollo in India, Banco Deuno, Baker & McKenzie and Mabe in the Americas has granted Saffron its reputation.
Prior to the founding of Saffron, Benbunan ran Wolff Olins Spain and was a member of its international Board of Directors from 1994 to 2001. During this period, he led projects for a variety of brands, including Orange, Repsol, Saint-Gobain and Credit Suisse. He also served as Strategic Services Senior Manager at KPMG Management Consultants. He is well known internationally as the author of many specialized articles, and is regularly invited to lecture at conferences and to participate on TV and radio shows.
Benbunan received his Bachelor of Science degree, cum laude, and a Master of Engineering from Boston University. He is Chairman of Aebrand (Spanish Association of Branding) and is a member of the Executive Association of Spanish Agencies, the Advisory Committee to the Communication Master of IE Business School, among many other professional and academic activities.