Accelerating Pink

Numerous ecological catastrophes around the world have resulted from the pollution caused by excessive use of dyes and synthetic materials, especially in the fashion industry. For example, the Citarum River in Indonesia, often called the world's most polluted river, has been heavily contaminated by textile dyes and chemicals from garment factories. Similarly, the Yamuna River in India has suffered from untreated wastewater, including toxic dyes used in fabric production. These instances highlight the widespread environmental damage caused by overconsumption and the unsustainable production of textiles and colors, including pink.

The project focuses on developing an innovative city concept that celebrates pink in a fun yet eco-friendly way. The city, located in Plaza de España, Madrid, is designed as an interactive space where visitors can witness sustainable practices in action, particularly in the context of recycling textiles and plastics. The city's layout revolves around seven distinct buildings, each with a specific role in the recycling and manufacturing process. A roller coaster connects these buildings, not only offering a unique transportation method but also enhancing the user experience.

The recycling process begins with the collection and separation of plastic and textile waste in the first building. The plastic is melted and shaped into small pink balls, while textiles are shredded into confetti-like strips. These recycled materials are then transported to other buildings for further processing. The experience is designed to be engaging for visitors, particularly children, with interactive features like ball pits and climbing walls made from recycled materials.

In addition to recycling, the project incorporates a bioengineering laboratory that produces sustainable pink pigments using bacteria. These pigments are later used to dye textiles in the city’s seventh building. The dyed fabrics are inspired by the work of artists Christo and Jeanne-Claude, known for their large-scale fabric installations. The final product serves as both a visual spectacle and a reminder of the environmental impact of overconsumption.

Ultimately, "Accelerating Pink" aims to offer a new perspective on sustainability by showing that ecological responsibility can coexist with creativity, convenience, and fun. The project concludes by encouraging visitors to reflect on the environmental consequences of fashion consumption.