It goes without saying that all of an organization’s products and services should be focused on what people need—they are the ultimate driving force behind any business. Research demonstrates that a considerable amount of companies don’t communicate with their end-users when developing a product or service. Additionally, a large majority have no concrete method in place for setting targets with their design teams. If customer insights are neglected, then designers have little to work with. Therefore, if companies truly want to put consumers first, they need to place designers at the heart of their decision making.

Nowadays, design is a mindset, a way of thinking, a creative process. And the DNA of this process is identifying what the people are searching for. You must first step into their shoes, identify and understand their wants, needs, and expectations. With these insights, you can design, develop, and test a product or service to fill this gap—a solution that both meets and exceeds people’s desires. IE University’s next-level facilities enable you to fully explore your creative side through hands-on, practical learning in our Fab Lab and Design Studio.

This dual degree will encourage you to use both your curious and creative side, and your entrepreneurial and analytical side to drive business success. Combining a design mindset with a developed business acumen will enable you to spot business opportunities, come up with innovative ideas, and ultimately make a long-lasting impact on business results.

Effective design can express and promote a brand’s image and philosophy without the need for words, reassuring customers throughout the whole buying journey. Additionally, on an emotional level, people connect with visual imagery—it draws people towards brands and ultimately boosts customer loyalty. Therefore, a good design results in increased satisfaction and sales, which leads to revenue and business growth. The desire for creative solutions also forces businesses to grow internally, improving operations and efficiency.

As well as this, when applied well, design can completely transform and revolutionize customer experience and add value to people’s lives. Functional products and services can make people’s lives easier in countless ways, so combining future-forward design skills with business acumen will keep you one step ahead of the game.

This one-of-a-kind dual degree seamlessly intertwines business administration and design to provide you with a unique learning journey throughout which you will develop your critical, analytical, and innovative thinking. The course strikes the perfect balance between theoretical and practical knowledge, complemented by real-life case studies to put this acquired expertise into practice. With access to our state-of-the-art facilities, including the Fab Lab and Design Studio, you will be able to put all the knowledge you have acquired throughout the course into practice. These dynamic spaces allow you to roll up your sleeves and use your hands to think, learn, explore, and grow.

Get ready to develop your leadership and managerial skills and enhance your ability to think creatively and produce novel ideas, differentiating yourself as a multidisciplinary individual in a competitive job market and setting you on the right foot to begin a successful and long-lasting professional career.