Borja Castellano

Professor Borja Castellano is specialized in the application of behavioral sciences to business and economic decisions. He is the Chief of Business Development at Beway - a leading consultancy in the application of Behavioral Sciences in Spanish speaking markets- where he has also worked as a consultant for the main Spanish banks, such as BBVA and Santander.

He has a degree in Business Administration and Management and an MBA from IESE. Additionally, he has studied Strategy at INSEAD, Corporate Innovation at MIT, UX/UI and Behavioral Design/CRO at MR.MARCEL, as well as Data Analysis at ISDI.

“My VISION is to unite my experience in BUSINESS and MANAGEMENT with experience in USERS, BEHAVIOR DESIGN and DATA”.

Professor Castellano has worked in various countries in Europe and Asia; in transversal and multicultural teams; from public administration to consolidated companies, through foundations and startups.

On a personal level, he has published several novels, essays, and books of poetry. He is a Member of the Board of Directors of the Association of Spanish Writers and Artists; Co-founder of the Emiliano Aguirre Paleontological Foundation, Jury of the Coca-Cola Foundation Young Talent Contest and Co-founder of the Astor Drive music group.

Corporate Experience

• Director of Business Development, Beway, Spain, 2022 - Present

• Director of Business Development, Conservas Goday, Spain, 2020 - 2022

• Director of Transformation and Business Development, Santé Ibérica de Alimentos y Bebidas, Spain, 2014 - 2019

• Head of business development, Reclamador.es, Spain, 2013 - 2014

• Head of Business Development, Royal Collections Program AEIE, Spain, 2006 - 2012

• Responsible for the Asian Market, Bodegas Luis Gurpegui Muga, Spain, 2003 - 2006

• Foreign Trade Advisor, ICEX Embassy of Spain in Seoul. Economic and Trade Office, South Korea, 2002 - 2003

• Foreign Trade Consultant, ACE Internationalization Consultant, Spain, 2001 - 2002

Academic Experience

• Adjunct Professor of Behavioral Change, IE University, Spain, 2022 - Present

Academic Background

• Data Management Executive Program, ISDI, Spain, 2022 - 2023

• Corporate Innovation Program: Strategies for Leveraging Ecosystems, MIT, 2020

• Strategy in the Age of Digital Disruption Program, INSEAD, 2019

• Master MBA, IESE, Spain, 2008

• Bachelor of Business Administration and Management, San Pablo CEU, Spain, 2001