Samantha Cantuarias Arana
I am a passionate communicator and marketer with 7 years of experience, specializing in branding, product marketing strategies, and crafting captivating narratives in multiple industries.
I kicked off my career at a Branding and Strategy Agency and then moved to a Latin multinational corporation in the beauty sector, Belcorp, where I develop the marketing strategy for different hero product lines.
In 2022, my husband and I embarked on a life-changing adventure, relocating to Madrid, driven by our shared aspiration to achieve significant milestones in our personal and professional lives. Together, we set our sights on pursuing Master's degrees and we successfully realized this ambition by enrolling at IE University.
Now, my journey has taken an exciting twist as I dive into the dynamic realm of the technology industry. Starting a new role as Product Marketing Manager at Outpayce, a company from Amadeus. This move represents a thrilling new chapter in my career, where I am eager to apply my expertise and passion in the ever-evolving tech landscape.
“Embrace every moment, make lifelong friends, and push your limits to elevate your journey.”
DEFINE YOUR EXPERIENCE IN ONE WORD.
Game-changing
IN WHAT WAYS DO YOU THINK PROGRAM HAS CHANGED YOUR LIFE PROFESSIONALLY AND PERSONALLY?
The program equipped me with invaluable tools to gain a deeper understanding of the market and customers, particularly from the dual perspectives of data and psychology. This multidimensional approach was a game-changer in how I approach business strategies and customer interactions. Embracing cultural differences within our team brought an entirely different perspective to the table, enriching the overall decision-making process, expanding my horizons, and enhancing the quality of our work.
WHAT HAS BEEN YOUR FAVORITE MEMORY OF YOUR EXPERIENCE?
I think my favorite memory of this experience has to be doing the final challenge project with my friends. It was an unforgettable journey where we learned as a team, and constantly pushed each other to reach new heights. This along with the spontaneous dance breaks in the meeting room, a release of pent-up energy and a celebration of our collective efforts, memories of unique moments of shared joy and accomplishment that made the experience not only academically enriching but also incredibly enjoyable and memorable.
WHY DID YOU CHOOSE TO STUDY THIS PROGRAM AT IE?
I was eager to explore marketing from a different perspective, so I was looking for a program that would not only expand my knowledge but also provide me with new tools, innovative approaches, and a comprehensive understanding of the market and business dynamics. So going for the Market Research and Consumer Behavior program was an amazing choice because it incorporates a lot of marketing, but also a strong focus on research and insights that allowed me to explore a unique way of looking at the market.
WHAT WERE SOME OF THE MAIN CHALLENGES THAT YOU ENCOUNTERED ON YOUR WAY? HOW DID YOUR MASTER PROGRAM AND IE HELP YOU THROUGH THESE CHALLENGES?
Adapting to a new studying routine, especially after a break from formal education. This transition demanded an adjustment in my time management and study habits. Balancing this with my personal and professional commitments was no small feat. I think IE’s flexible learning environment and supportive resources allowed me to tailor my study schedule to fit my needs. The program itself provided structured guidance and diverse learning opportunities, which enabled me to regain my academic rhythm effectively.
WHAT IS NETWORKING LIKE IN THE PROGRAM?
Networking goes beyond traditional professional connections; it's about forging relationships with colleagues who can become friends for a lifetime. The program offers valuable spaces to connect with others with the same goals and interests, creating an environment of collaboration and support. Also, the faculty members in the program are often experts in their respective fields and can serve as invaluable mentors and sources of knowledge.
