Barbara Familiar Gonzalez

DEFINE YOUR EXPERIENCE IN ONE WORD.

Enriching.

IN WHAT WAYS DO YOU THINK PROGRAM HAS CHANGED YOUR LIFE PROFESSIONALLY AND PERSONALLY?

The program at IE Business School has had a profound impact on both my professional and personal life. Professionally, it provided me with a wealth of knowledge and practical skills in market research and consumer behavior, which have been instrumental in advancing my career. It has not only opened doors to exciting job opportunities but has also enhanced my problem-solving abilities and critical thinking skills when it comes to understanding and navigating complex market dynamics. On a personal level, my experience at IE has been transformative. I've gained a greater sense of global awareness and cultural appreciation through interaction with classmates from diverse backgrounds. It taught me to adapt to different environments and improved my communication and teamwork skills, which are not only beneficial in my professional life but also in my personal relationships.

WHAT HAS BEEN YOUR FAVORITE MEMORY OF YOUR EXPERIENCE?

My most cherished memories at IE Business School revolve around my role as the Community Engagement Representative of my program. I organized various activities, including trips, events, and dinners, which brought our diverse group of Master's students together like a big family. The moments I treasure the most are when we all gathered, not just to learn in class but to learn about each other. These experiences allowed us to connect deeply, share our unique backgrounds, and build lasting friendships. Whether it was a cultural dinner, a fun trip, or simply spending time on campus, these moments created unforgettable memories..

WHY DID YOU CHOOSE TO STUDY THIS PROGRAM AT IE?

With a background in psychology, I've always been captivated by the connection between consumer behavior and marketing. The Masters in Market Research and Consumer Behavior at IE Business School was the perfect choice because it allowed me to seamlessly merge my two passions: marketing and psychology. What particularly appealed to me was how the program skillfully integrates both quantitative and qualitative research methods, providing a holistic understanding of consumer behavior. The program's curriculum, industry connections, and global perspective made it the ideal choice to further my education in this field, allowing me to combine my academic foundation with my career goals.

WHAT WERE SOME OF THE MAIN CHALLENGES THAT YOU ENCOUNTERED ON YOUR WAY? HOW DID YOUR MASTER PROGRAM AND IE HELP YOU THROUGH THESE CHALLENGES?

Adapting to the fast-paced academic environment, particularly without prior market research experience, presented a challenge during my time at IE Business School. Nonetheless, my professors at IE played a crucial role in supporting me. They offered guidance and fostered a nurturing learning environment. In addition, IE provided essential resources and study groups, making the transition smoother and enhancing my academic performance. IE's commitment to its students was pivotal in helping me navigate and succeed in the program.

WHAT IS NETWORKING LIKE IN THE PROGRAM?

Networking at IE Business School is a crucial element of the experience. The environment strongly encourages open and eager connections, facilitating valuable relationships with both students and industry leaders. IE frequently hosts various events, including industry panels and meetups, which not only offer opportunities to interact with professionals and gain valuable insights but also make networking a highly enjoyable experience. The diverse student body adds a global perspective to networking, making it an experience for creating meaningful connections with people from different backgrounds. So, networking at IE is not just about business; it's about building connections and having a good time.