Executive Master in Strategic Marketing and Communication

Now is the moment to build on your current career success and push it to the next level. We’ll work with you to understand your strengths, ambitions and objectives and then create a career development plan tailored to your specific needs. From learning to balance the competing demands of the present and future to maximizing growth opportunities, the Executive Master in Strategic Marketing & Communication’s practical teaching and expert coaching will help you grow resilient, responsive and bold in your career choices and get to where—and who—you want to be.

No matter the strength of your skill set or the breadth of your experience, to succeed at the highest levels of business, you need to be able to make things happen. But impact is not a matter of intangibles—it’s about how you think, how you act and how you embrace technology. In the Executive Master in Strategic Marketing & Communication, we’ll equip you with the thinking, behavioral and digital skills you’ll need to thrive in our dynamic digital world.

Business has the potential to address today’s most pressing social issues, but lasting change requires individuals with the passion and skills to lead confidently. We put your sense of purpose at the heart of your career path, helping you become an executive who can drive change that matters. Guiding you to develop a spirit of collaboration for a greater purpose, the Executive Master in Strategic Marketing & Communication will help you cultivate a global professional network and create new sources of value for your business, now and in the future.

Work one-on-one with a career advisor to define your value proposition and build a career strategy suited to your profile – whether you're repositioning into a new industry or function, building the visibility and influence to grow as a leader, or building credibility through execution as an entrepreneur or next-generation family business leader. Sharpen your narrative and personal brand, and join workshops and events tailored to your path.

Plug into the power network that IE brings: connect with the IE community in person during your time in Madrid and online throughout the program. Build lasting relationships with peers, alumni, and mentors to broaden your professional reach and put your strategy into practice.

Use cutting-edge, AI-based career tools to guide your search—covering everything from employer research to interview prep. Enjoy lifelong access to the IE Career Portal, giving you career support and tools long after graduation.

As the marketing and communication ecosystem evolves, so do the challenges you’ll face. We teach creative thinking skills so you’re equipped to deliver the strategic and innovative solutions others will look to you for. We provide hands-on media training to help you become an effective storyteller. And we’ll help you get into consumers’ minds so you know how they think and behave.

Success and failure are determined by how you interact with colleagues, how you handle conflicts and how you inspire others with your vision. The program includes crisis management and prevention modules, as well as courses on business ethics, diversity and inclusion. How you behave in front of your colleagues and other stakeholders matters—and we’ll give you the behavioral skills to succeed.

Digitalization has driven a revolution, and failure to engage digital communities is now unthinkable. Courses on digital marketing, producing engaging digital content, consumer-centric business and digital transformation bring your digital skills and understanding up-to-date. At IE Business School, we’ll empower you with the confidence in digital technology and techniques to give you a competitive edge in the marketplace.

At IE Business School, we believe better business practices can improve lives and protect the environment. We call this Sustainable Business.​ ​Sustainability sits at the heart of our mission to drive change for a better world. In the Executive Master in Strategic Marketing & Communication, we’ll teach you the key concepts that will empower you to lead that change in your own organization and beyond. Classes like Sustainability for Marketers and Communicators are designed to increase your awareness of CSR and ethics issues, while providing actionable strategies to make them into core strategic imperatives.

The skill set that serves you in your business career can be brought to bear on social problems. We call this Social Entrepreneurship—harnessing an entrepreneurial mindset to devise new approaches to tackling issues that affect wider society.​ As a high-performing professional, you’re accustomed to solving problems under the most demanding conditions—meeting tight deadlines, hitting stretch targets and more. In the Executive Master in Strategic Marketing & Communication, we’ll show you how to apply your communicative skills to improve lives outside the workplace and benefit the communities in which you live and work.

Our graduates understand that leading positive change starts with how you treat others, and we believe that the people you work with are as important as the results you deliver. We call this Working Well. ​​A work environment built on the principles of positivity, inclusion and well-being is one where every member of an organization can thrive—making the whole greater than the sum of the parts. In the Executive Master in Strategic Marketing & Communication, we’ll show you how to bring those values to your own work and your organization.