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Insights Sales & Marketing (34)

IoT: A New Ally for Marketing

By Marcos Eguillor. The Internet of Things (IoT) is not just the big trend of the moment; it’s the seed of major...

15 / 02 / 2018

Sales & Marketing

On values…

With Marcos de Quinto, former Executive Vice President and CMO at The Coca-Cola Company.

02 / 02 / 2018

Sales & Marketing

On personal branding…

With Mauro Porcini, SVP & Chief Design Officer at PepsiCo.

03 / 01 / 2018

Sales & Marketing

Challenges for Future Growth in the Luxury Sector

By David Millán. The luxury sector has seen decades of prosperity with tremendous growth, undergoing a process of expansion...

02 / 01 / 2018

Sales & Marketing

Promoting a New Mentality

Martin Boehm reflects in this video on how creativity, innovation and technology interact in the formula for success...

11 / 12 / 2017

Sales & Marketing

Digital Transformation Strategies in Tourism

By Kevin Sigliano. The tourism industry has traditionally been one of the best and earliest adopters of the latest...

29 / 09 / 2017

Sales & Marketing

Pop-up Shops

By Teresa Serra and Roberto Manzano. Pop-up shops have proliferated widely, demonstrating their power as a means...

27 / 09 / 2017

Sales & Marketing

Social Business Hybrids

In this video, Marco S. Giarratana, Andrea Fosfuri, and Esther Roca explain the dilemma faced by social business hybrids...

19 / 09 / 2017

Sales & Marketing

Levers to Attract Mobile Consumers

By Félix Muñoz and Manuel Álvarez de la Gala. A new marketing model centered on consumer demand is transforming...

31 / 08 / 2017

Sales & Marketing

Think Like Your Customers, Not About Them

By Ángel David López. Customer experience management goes beyond service quality. It is about creating a corporate culture...

28 / 07 / 2017

Sales & Marketing

Senior consumers

By Norman Kurtis. Senior consumers will make up nearly 50% of the population in 2050—and brands know it. Many companies...

13 / 07 / 2017

Sales & Marketing

In Luxury, #thefutureisnow

By Carlos Delso. Now is a complex time for the luxury industry, which is no longer growing as fast as it used to.

29 / 06 / 2017

Sales & Marketing

Alluring Consumers Without Being Intrusive

By Isaac Vidal. Inbound marketing focuses on attracting potential customers without resorting to invasive techniques...

13 / 06 / 2017

Sales & Marketing

Sharing Rather Than Owning

By Manuel Ángel Alonso Coto and Adrián Miranda Falces. The emergence of sharing economy companies has been one of the...

26 / 04 / 2017

Sales & Marketing

Sportswear Makes Inroads in the Fashion Business

By Xavier Escales. Sportswear is shoring up its position in the fashion world. Wearing a suit with casual shoes, leggings...

20 / 04 / 2017

Sales & Marketing

On design…

With Deyan Sudjic, director of the Design Museum in London.

18 / 04 / 2017

Sales & Marketing

Big Data: A Critical Path to Develop New Business Opportunities

By Víctor Martín Robles and Demetrio Barragán. In the last decade, society has undergone a digital revolution...

15 / 03 / 2017

Sales & Marketing

Fast Fashion Is Here to Stay

By Ignacio Sierra. The “fast-fashion” model, based on the rapid mass production of stylish clothing at affordable prices...

14 / 03 / 2017

Sales & Marketing

The Luxury Formula

Twelve are the luxury categories that Susana Campuzano distinguishes, which are visualized in this infographic.

22 / 02 / 2017

Sales & Marketing

How to Protect Your Reputation During a Crisis

By Miguel López-Quesada. Corporate reputation is a company’s most valuable intangible asset. Effective communication...

16 / 02 / 2017

Sales & Marketing

Keep reading!

Insights

On new architecture…

With Farshid Moussavi, Architect and Founder of the architectural practice FMA (Farshid Moussavi Architecture).

16 / 02 / 2018

Sales & Marketing

Insights

IoT: A New Ally for Marketing

By Marcos Eguillor. The Internet of Things (IoT) is not just the big trend of the moment; it’s the seed of major...

15 / 02 / 2018

Sales & Marketing

Insights

Robots and Automation to Take Up Leadership

By Ricardo Pérez. The exponential development and maturity of new technologies pose new challenges to the organizations...

08 / 02 / 2018

Sales & Marketing

Insights

On values…

With Marcos de Quinto, former Executive Vice President and CMO at The Coca-Cola Company.

02 / 02 / 2018

Sales & Marketing

Insights

Big Data, in the DNA of the organization

Víctor Martín Robles and Demetrio Barragán break down in this infographic the keys that every organization must take...

12 / 01 / 2018

Sales & Marketing

Insights

On personal branding…

With Mauro Porcini, SVP & Chief Design Officer at PepsiCo.

03 / 01 / 2018

Sales & Marketing