Go back

Insights

Insights Sales & Marketing (21)

Social Business Hybrids

In this video, Marco S. Giarratana, Andrea Fosfuri, and Esther Roca explain the dilemma faced by social business hybrids...

19 / 09 / 2017

Sales & Marketing

Levers to Attract Mobile Consumers

By Félix Muñoz and Manuel Álvarez de la Gala. A new marketing model centered on consumer demand is transforming...

31 / 08 / 2017

Sales & Marketing

Think Like Your Customers, Not About Them

By Ángel David López. Customer experience management goes beyond service quality. It is about creating a corporate culture...

28 / 07 / 2017

Sales & Marketing

Senior consumers

By Norman Kurtis. Senior consumers will make up nearly 50% of the population in 2050—and brands know it. Many companies...

13 / 07 / 2017

Sales & Marketing

In Luxury, #thefutureisnow

By Carlos Delso. Now is a complex time for the luxury industry, which is no longer growing as fast as it used to.

29 / 06 / 2017

Sales & Marketing

Alluring Consumers Without Being Intrusive

By Isaac Vidal. Inbound marketing focuses on attracting potential customers without resorting to invasive techniques...

13 / 06 / 2017

Sales & Marketing

Sharing Rather Than Owning

By Manuel Ángel Alonso Coto and Adrián Miranda Falces. The emergence of sharing economy companies has been one of the...

26 / 04 / 2017

Sales & Marketing

Sportswear Makes Inroads in the Fashion Business

By Xavier Escales. Sportswear is shoring up its position in the fashion world. Wearing a suit with casual shoes, leggings...

20 / 04 / 2017

Sales & Marketing

On design…

With Deyan Sudjic, director of the Design Museum in London.

18 / 04 / 2017

Sales & Marketing

Big Data: A Critical Path to Develop New Business Opportunities

By Víctor Martín Robles and Demetrio Barragán. In the last decade, society has undergone a digital revolution...

15 / 03 / 2017

Sales & Marketing

Fast Fashion Is Here to Stay

By Ignacio Sierra. The “fast-fashion” model, based on the rapid mass production of stylish clothing at affordable prices...

14 / 03 / 2017

Sales & Marketing

The Luxury Formula

Twelve are the luxury categories that Susana Campuzano distinguishes, which are visualized in this infographic.

22 / 02 / 2017

Sales & Marketing

How to Protect Your Reputation During a Crisis

By Miguel López-Quesada. Corporate reputation is a company’s most valuable intangible asset. Effective communication...

16 / 02 / 2017

Sales & Marketing

On luxury…

With Edgardo Osorio, Creative Director and Founder at Aquazzura.

02 / 02 / 2017

Sales & Marketing

The Impact of the Digital Environment on Revenue Management in the Tourism Industry

By Carlos Rentero. Digital distribution has had an impact on the transparency of the markets and the various sales...

01 / 02 / 2017

Sales & Marketing

Alliances: More with Less or Less with More?

By Ángel Díaz, Luis Solís and Jesús Morcillo. Companies form alliances to complement their capabilities.

23 / 01 / 2017

Sales & Marketing

A strong brand conveys confidence and competitiveness

By Emilio Llopis. The crisis and technology are leading to price tension with new business and customer models.

20 / 01 / 2017

Sales & Marketing

“Companies should pay more attention to customer loyalty”

Interview with Santiago Pérez Fernández de la Puente, CEO of Travel Club.

05 / 01 / 2017

Sales & Marketing

I Hashtag, Therefore I Am

By Cristina Mateo. Marketing and communication are gaining influence in architecture and design, in an environment...

03 / 01 / 2017

Sales & Marketing

The Top 10 Drivers of Premium Tourism

What are the main drivers of consumption in the premium segment of the tourism industry? The Premium Travel Barometer 2016...

22 / 12 / 2016

Sales & Marketing

Keep reading!

Insights

New Centaurs and Leadership

By Milo Jones. Is our current discomfort with artificial intelligence different from the discomfort that accompanied...

26 / 09 / 2017

Sales & Marketing

Insights

How Do You Measure the Value of Strategic Decisions?

By Francisco J. López Lubián. Measuring the value of a strategy requires combining traditional valuation techniques...

20 / 09 / 2017

Sales & Marketing

Insights

Social Business Hybrids

In this video, Marco S. Giarratana, Andrea Fosfuri, and Esther Roca explain the dilemma faced by social business hybrids...

19 / 09 / 2017

Sales & Marketing

Insights

On challenges…

With Linda Kasonde, President of the Law Association of Zambia.

15 / 09 / 2017

Sales & Marketing

Insights

Digital Transformation: An Opportunity for Emerging Markets

Shailendra Kumar Rai discusses the challenges, opportunities, and economic and social impact of digital transformation.

12 / 09 / 2017

Sales & Marketing

Insights

Business Change or How to Accelerate with an Oil Tanker

By Jesús V. Izquierdo. Organizations, like oil tankers, run on inertia. That reality has an influence anytime they...

08 / 09 / 2017

Sales & Marketing