Go back

Insights

Insights Sales & Marketing (55)

Digitalization and Creativity in the Luxury Sector

By David Millán Planelles and María Eugenia Girón. Greater competition and the rise of China as a key player...

14 / 09 / 2018

Sales & Marketing

Neither Amazon nor Mercadona: The Future of Food Retail Is ‘Amaz-ona’

By Pablo Foncillas Díaz-Plaja and Pol Santandreu Gràcia. Can a traditional supermarket compete with a retailer like Amazon?

06 / 09 / 2018

Sales & Marketing

New Digital Marketing for a New Financial Context

Carlos Saldaña talks to Adriana Arismendi on how to focus digital marketing strategies in these new scenarios...

04 / 09 / 2018

Sales & Marketing

Brand-Building Processes: From Volume to Density

By Juan Luis Martínez Sánchez. If one issue has dominated the marketing agenda in recent years, it is brand-building.

05 / 07 / 2018

Sales & Marketing

European Retail as a Driver of Internationalization and Sustainability

By Ignacio Sierra. Trade liberalization and a commitment to sustainability are Europe’s main competitive advantages...

21 / 06 / 2018

Sales & Marketing

Seven Hallmarks of a WOW! Experience

Luz Hernández highlights the characteristics of a good customer experience and shares some key tips for success.

05 / 06 / 2018

Sales & Marketing

Branding and Storytelling: A Match Made in Heaven

By Begoña González-Cuesta. A brand-positioning strategy should consider aspects such as identity, trust, and the brand’s...

31 / 05 / 2018

Sales & Marketing

Virality in the Internet Age

By Brian Hallett. The Internet—and everything it entails—has changed how the advertising industry works.

23 / 05 / 2018

Sales & Marketing

On success…

With Víctor Cobos, co-founder and CEO of M&C Saatchi Sponsorship.

14 / 05 / 2018

Sales & Marketing

How Data Privacy and Modern Technologies Affect Digital Marketing Trends

In this video, Pedro Moreno de los Ríos reflects on how these trends will shape the way in which marketing content...

10 / 05 / 2018

Sales & Marketing

Tips for a Successful Career

During a talk at IE, Marcos de Quinto offered a series of useful recommendations on how to have a successful career...

16 / 04 / 2018

Sales & Marketing

The Rising Value of Data

By Ignacio Larrú. Data have become a strategic element of organizations. In the near future, it may be practically impossible...

11 / 04 / 2018

Sales & Marketing

On the brand…

With Clemente Cebrián, co-founder of El Ganso.

28 / 03 / 2018

Sales & Marketing

The Fifth P of Marketing

By Fernando Polo. The classic tenets of marketing neglect a key concept of the digital age: people.

26 / 03 / 2018

Sales & Marketing

Six Simple Ways to Foster Quality Conversations

By Ingo Rauth and Macrina Busato. The best way to be interesting is to be interested. But how do we signal real interest...

14 / 03 / 2018

Sales & Marketing

Cities as Hubs Between the Physical and Virtual Worlds

By Adolfo Ramírez-Escudero. Globalization has had an undeniable impact on economic sectors, governments, societies, regions...

12 / 03 / 2018

Sales & Marketing

The Power of Storytelling in Business

In this infographic, Begoña González-Cuesta reviews the power of narrative in corporations, the benefits it provides...

27 / 02 / 2018

Sales & Marketing

Being Better vs. Being Different: What’s More Helpful When Competition Intensifies?

By Manuel Becerra, Juan Santaló and Rosario Silva. A differentiated company is able to set higher prices and offer...

21 / 02 / 2018

Sales & Marketing

IoT: A New Ally for Marketing

By Marcos Eguillor. The Internet of Things (IoT) is not just the big trend of the moment; it’s the seed of major...

16 / 02 / 2018

Sales & Marketing

On values…

With Marcos de Quinto, former Executive Vice President and CMO at The Coca-Cola Company.

02 / 02 / 2018

Sales & Marketing

Keep reading!

Insights

Digitalization and Creativity in the Luxury Sector

By David Millán Planelles and María Eugenia Girón. Greater competition and the rise of China as a key player...

14 / 09 / 2018

Sales & Marketing

Insights

How to Get Winners, Not Whiners

By Erik W. Hiep. In today’s rapidly changing, highly competitive environment, the benefits of a winning corporate culture...

11 / 09 / 2018

Sales & Marketing

Insights

Neither Amazon nor Mercadona: The Future of Food Retail Is ‘Amaz-ona’

By Pablo Foncillas Díaz-Plaja and Pol Santandreu Gràcia. Can a traditional supermarket compete with a retailer like Amazon?

06 / 09 / 2018

Sales & Marketing

Insights

New Digital Marketing for a New Financial Context

Carlos Saldaña talks to Adriana Arismendi on how to focus digital marketing strategies in these new scenarios...

04 / 09 / 2018

Sales & Marketing

Insights

Ten Commandments for Digital Transformation in SMEs

By alumni, Bernardo Crespo and Susana Rodríguez. Just like their larger counterparts, small and medium-sized enterprises...

31 / 08 / 2018

Sales & Marketing

Insights

Keys to the Innovative Use of New Technologies

By Olga Broto. In order for information systems and information technology to generate competitive advantages, a series...

22 / 08 / 2018

Sales & Marketing