Insights Sales & Marketing (59)
On the brand…
With Bernardo Hernández, President of Solón Inversiones.
14 / 01 / 2019
On data privacy…
With Penny Wilson, CMO at Hootsuite.
13 / 11 / 2018
Soccer or Netflix? Our Conversation with the President of LaLiga
Conversation between Juan José Güemes and Javier Tebas. In professional soccer, there is a competition that extends...
05 / 11 / 2018
Winners or Losers in Digital Transformation
By Pablo Foncillas Díaz-Plaja. How should we tackle digital transformation from a sales perspective? It’s one of the key...
02 / 11 / 2018
Digitalization and Creativity in the Luxury Sector
By David Millán Planelles and María Eugenia Girón. Greater competition and the rise of China as a key player...
14 / 09 / 2018
Neither Amazon nor Mercadona: The Future of Food Retail Is ‘Amaz-ona’
By Pablo Foncillas Díaz-Plaja and Pol Santandreu Gràcia. Can a traditional supermarket compete with a retailer like Amazon?
06 / 09 / 2018
New Digital Marketing for a New Financial Context
Carlos Saldaña talks to Adriana Arismendi on how to focus digital marketing strategies in these new scenarios...
04 / 09 / 2018
Brand-Building Processes: From Volume to Density
By Juan Luis Martínez Sánchez. If one issue has dominated the marketing agenda in recent years, it is brand-building.
05 / 07 / 2018
European Retail as a Driver of Internationalization and Sustainability
By Ignacio Sierra. Trade liberalization and a commitment to sustainability are Europe’s main competitive advantages...
21 / 06 / 2018
Seven Hallmarks of a WOW! Experience
Luz Hernández highlights the characteristics of a good customer experience and shares some key tips for success.
05 / 06 / 2018
Branding and Storytelling: A Match Made in Heaven
By Begoña González-Cuesta. A brand-positioning strategy should consider aspects such as identity, trust, and the brand’s...
31 / 05 / 2018
Virality in the Internet Age
By Brian Hallett. The Internet—and everything it entails—has changed how the advertising industry works.
23 / 05 / 2018
With Víctor Cobos, co-founder and CEO of M&C Saatchi Sponsorship.
14 / 05 / 2018
How Data Privacy and Modern Technologies Affect Digital Marketing Trends
In this video, Pedro Moreno de los Ríos reflects on how these trends will shape the way in which marketing content...
10 / 05 / 2018
Tips for a Successful Career
During a talk at IE, Marcos de Quinto offered a series of useful recommendations on how to have a successful career...
16 / 04 / 2018
The Rising Value of Data
By Ignacio Larrú. Data have become a strategic element of organizations. In the near future, it may be practically impossible...
11 / 04 / 2018
On the brand…
With Clemente Cebrián, co-founder of El Ganso.
28 / 03 / 2018
The Fifth P of Marketing
By Fernando Polo. The classic tenets of marketing neglect a key concept of the digital age: people.
26 / 03 / 2018
Six Simple Ways to Foster Quality Conversations
By Ingo Rauth and Macrina Busato. The best way to be interesting is to be interested. But how do we signal real interest...
14 / 03 / 2018
Cities as Hubs Between the Physical and Virtual Worlds
By Adolfo Ramírez-Escudero. Globalization has had an undeniable impact on economic sectors, governments, societies, regions...
12 / 03 / 2018
Human Resources: Point of Contention or Opportunity in a New Environment
By Cristina Simón. People management, an essential function for companies, is now done in a VUCA environment.
29 / 11 / 2018