Insights Sales & Marketing (50)
Seven Hallmarks of a WOW! Experience
Luz Hernández highlights the characteristics of a good customer experience and shares some key tips for success.
05 / 06 / 2018
Branding and Storytelling: A Match Made in Heaven
By Begoña González-Cuesta. A brand-positioning strategy should consider aspects such as identity, trust, and the brand’s...
31 / 05 / 2018
Virality in the Internet Age
By Brian Hallett. The Internet—and everything it entails—has changed how the advertising industry works.
23 / 05 / 2018
With Víctor Cobos, co-founder and CEO of M&C Saatchi Sponsorship.
14 / 05 / 2018
How Data Privacy and Modern Technologies Affect Digital Marketing Trends
In this video, Pedro Moreno de los Ríos reflects on how these trends will shape the way in which marketing content...
10 / 05 / 2018
Tips for a Successful Career
During a talk at IE, Marcos de Quinto offered a series of useful recommendations on how to have a successful career...
16 / 04 / 2018
The Rising Value of Data
By Ignacio Larrú. Data have become a strategic element of organizations. In the near future, it may be practically impossible...
11 / 04 / 2018
On the brand…
With Clemente Cebrián, co-founder of El Ganso.
28 / 03 / 2018
The Fifth P of Marketing
By Fernando Polo. The classic tenets of marketing neglect a key concept of the digital age: people.
26 / 03 / 2018
Six Simple Ways to Foster Quality Conversations
By Ingo Rauth and Macrina Busato. The best way to be interesting is to be interested. But how do we signal real interest...
14 / 03 / 2018
Cities as Hubs Between the Physical and Virtual Worlds
By Adolfo Ramírez-Escudero. Globalization has had an undeniable impact on economic sectors, governments, societies, regions...
12 / 03 / 2018
The Power of Storytelling in Business
In this infographic, Begoña González-Cuesta reviews the power of narrative in corporations, the benefits it provides...
27 / 02 / 2018
Being Better vs. Being Different: What’s More Helpful When Competition Intensifies?
By Manuel Becerra, Juan Santaló and Rosario Silva. A differentiated company is able to set higher prices and offer...
21 / 02 / 2018
IoT: A New Ally for Marketing
By Marcos Eguillor. The Internet of Things (IoT) is not just the big trend of the moment; it’s the seed of major...
16 / 02 / 2018
With Marcos de Quinto, former Executive Vice President and CMO at The Coca-Cola Company.
02 / 02 / 2018
On personal branding…
With Mauro Porcini, SVP & Chief Design Officer at PepsiCo.
03 / 01 / 2018
Challenges for Future Growth in the Luxury Sector
By David Millán. The luxury sector has seen decades of prosperity with tremendous growth, undergoing a process of expansion...
02 / 01 / 2018
Promoting a New Mentality
Martin Boehm reflects in this video on how creativity, innovation and technology interact in the formula for success...
11 / 12 / 2017
Digital Transformation Strategies in Tourism
By Kevin Sigliano. The tourism industry has traditionally been one of the best and earliest adopters of the latest...
29 / 09 / 2017
By Teresa Serra and Roberto Manzano. Pop-up shops have proliferated widely, demonstrating their power as a means...
27 / 09 / 2017
Ahmed Elkhodary: “We need a paradigm shift in Islamic finance”
With Celia de Anca and Ahmed Elkhodary. Banking is among the industries most heavily impacted by digital transformation.
29 / 05 / 2018