Insights Sales & Marketing (34)
IoT: A New Ally for Marketing
By Marcos Eguillor. The Internet of Things (IoT) is not just the big trend of the moment; it’s the seed of major...
15 / 02 / 2018
With Marcos de Quinto, former Executive Vice President and CMO at The Coca-Cola Company.
02 / 02 / 2018
On personal branding…
With Mauro Porcini, SVP & Chief Design Officer at PepsiCo.
03 / 01 / 2018
Challenges for Future Growth in the Luxury Sector
By David Millán. The luxury sector has seen decades of prosperity with tremendous growth, undergoing a process of expansion...
02 / 01 / 2018
Promoting a New Mentality
Martin Boehm reflects in this video on how creativity, innovation and technology interact in the formula for success...
11 / 12 / 2017
Digital Transformation Strategies in Tourism
By Kevin Sigliano. The tourism industry has traditionally been one of the best and earliest adopters of the latest...
29 / 09 / 2017
By Teresa Serra and Roberto Manzano. Pop-up shops have proliferated widely, demonstrating their power as a means...
27 / 09 / 2017
Social Business Hybrids
In this video, Marco S. Giarratana, Andrea Fosfuri, and Esther Roca explain the dilemma faced by social business hybrids...
19 / 09 / 2017
Levers to Attract Mobile Consumers
By Félix Muñoz and Manuel Álvarez de la Gala. A new marketing model centered on consumer demand is transforming...
31 / 08 / 2017
Think Like Your Customers, Not About Them
By Ángel David López. Customer experience management goes beyond service quality. It is about creating a corporate culture...
28 / 07 / 2017
By Norman Kurtis. Senior consumers will make up nearly 50% of the population in 2050—and brands know it. Many companies...
13 / 07 / 2017
In Luxury, #thefutureisnow
By Carlos Delso. Now is a complex time for the luxury industry, which is no longer growing as fast as it used to.
29 / 06 / 2017
Alluring Consumers Without Being Intrusive
By Isaac Vidal. Inbound marketing focuses on attracting potential customers without resorting to invasive techniques...
13 / 06 / 2017
Sharing Rather Than Owning
By Manuel Ángel Alonso Coto and Adrián Miranda Falces. The emergence of sharing economy companies has been one of the...
26 / 04 / 2017
Sportswear Makes Inroads in the Fashion Business
By Xavier Escales. Sportswear is shoring up its position in the fashion world. Wearing a suit with casual shoes, leggings...
20 / 04 / 2017
With Deyan Sudjic, director of the Design Museum in London.
18 / 04 / 2017
Big Data: A Critical Path to Develop New Business Opportunities
By Víctor Martín Robles and Demetrio Barragán. In the last decade, society has undergone a digital revolution...
15 / 03 / 2017
Fast Fashion Is Here to Stay
By Ignacio Sierra. The “fast-fashion” model, based on the rapid mass production of stylish clothing at affordable prices...
14 / 03 / 2017
The Luxury Formula
Twelve are the luxury categories that Susana Campuzano distinguishes, which are visualized in this infographic.
22 / 02 / 2017
How to Protect Your Reputation During a Crisis
By Miguel López-Quesada. Corporate reputation is a company’s most valuable intangible asset. Effective communication...
16 / 02 / 2017