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Insights Sales & Marketing (58)

On data privacy…

With Penny Wilson, CMO at Hootsuite.

13 / 11 / 2018

Sales & Marketing

Soccer or Netflix? Our Conversation with the President of LaLiga

Conversation between Juan José Güemes and Javier Tebas. In professional soccer, there is a competition that extends...

05 / 11 / 2018

Sales & Marketing

Winners or Losers in Digital Transformation

By Pablo Foncillas Díaz-Plaja. How should we tackle digital transformation from a sales perspective? It’s one of the key...

02 / 11 / 2018

Sales & Marketing

Digitalization and Creativity in the Luxury Sector

By David Millán Planelles and María Eugenia Girón. Greater competition and the rise of China as a key player...

14 / 09 / 2018

Sales & Marketing

Neither Amazon nor Mercadona: The Future of Food Retail Is ‘Amaz-ona’

By Pablo Foncillas Díaz-Plaja and Pol Santandreu Gràcia. Can a traditional supermarket compete with a retailer like Amazon?

06 / 09 / 2018

Sales & Marketing

New Digital Marketing for a New Financial Context

Carlos Saldaña talks to Adriana Arismendi on how to focus digital marketing strategies in these new scenarios...

04 / 09 / 2018

Sales & Marketing

Brand-Building Processes: From Volume to Density

By Juan Luis Martínez Sánchez. If one issue has dominated the marketing agenda in recent years, it is brand-building.

05 / 07 / 2018

Sales & Marketing

European Retail as a Driver of Internationalization and Sustainability

By Ignacio Sierra. Trade liberalization and a commitment to sustainability are Europe’s main competitive advantages...

21 / 06 / 2018

Sales & Marketing

Seven Hallmarks of a WOW! Experience

Luz Hernández highlights the characteristics of a good customer experience and shares some key tips for success.

05 / 06 / 2018

Sales & Marketing

Branding and Storytelling: A Match Made in Heaven

By Begoña González-Cuesta. A brand-positioning strategy should consider aspects such as identity, trust, and the brand’s...

31 / 05 / 2018

Sales & Marketing

Virality in the Internet Age

By Brian Hallett. The Internet—and everything it entails—has changed how the advertising industry works.

23 / 05 / 2018

Sales & Marketing

On success…

With Víctor Cobos, co-founder and CEO of M&C Saatchi Sponsorship.

14 / 05 / 2018

Sales & Marketing

How Data Privacy and Modern Technologies Affect Digital Marketing Trends

In this video, Pedro Moreno de los Ríos reflects on how these trends will shape the way in which marketing content...

10 / 05 / 2018

Sales & Marketing

Tips for a Successful Career

During a talk at IE, Marcos de Quinto offered a series of useful recommendations on how to have a successful career...

16 / 04 / 2018

Sales & Marketing

The Rising Value of Data

By Ignacio Larrú. Data have become a strategic element of organizations. In the near future, it may be practically impossible...

11 / 04 / 2018

Sales & Marketing

On the brand…

With Clemente Cebrián, co-founder of El Ganso.

28 / 03 / 2018

Sales & Marketing

The Fifth P of Marketing

By Fernando Polo. The classic tenets of marketing neglect a key concept of the digital age: people.

26 / 03 / 2018

Sales & Marketing

Six Simple Ways to Foster Quality Conversations

By Ingo Rauth and Macrina Busato. The best way to be interesting is to be interested. But how do we signal real interest...

14 / 03 / 2018

Sales & Marketing

Cities as Hubs Between the Physical and Virtual Worlds

By Adolfo Ramírez-Escudero. Globalization has had an undeniable impact on economic sectors, governments, societies, regions...

12 / 03 / 2018

Sales & Marketing

The Power of Storytelling in Business

In this infographic, Begoña González-Cuesta reviews the power of narrative in corporations, the benefits it provides...

27 / 02 / 2018

Sales & Marketing

Keep reading!

Insights

Wanted: Digital Leaders

In this conversation, Cristina Álvarez and Borja González del Regueral discuss the in-depth reflection process...

11 / 12 / 2018

Sales & Marketing

Insights

On Artificial Intelligence…

With Stéphane Canu, Professor at the INSA Rouen Normandie.

19 / 11 / 2018

Sales & Marketing

Insights

On data privacy…

With Penny Wilson, CMO at Hootsuite.

13 / 11 / 2018

Sales & Marketing

Insights

Five Myths About Blockchain

By Alex Preukschat. For the last year, blockchain has grabbed the interest of the technological world due to the enormous...

08 / 11 / 2018

Sales & Marketing

Insights

Soccer or Netflix? Our Conversation with the President of LaLiga

Conversation between Juan José Güemes and Javier Tebas. In professional soccer, there is a competition that extends...

05 / 11 / 2018

Sales & Marketing

Insights

Winners or Losers in Digital Transformation

By Pablo Foncillas Díaz-Plaja. How should we tackle digital transformation from a sales perspective? It’s one of the key...

02 / 11 / 2018

Sales & Marketing