Go back

Insights

Insights Sales & Marketing (50)

Seven Hallmarks of a WOW! Experience

Luz Hernández highlights the characteristics of a good customer experience and shares some key tips for success.

05 / 06 / 2018

Sales & Marketing

Branding and Storytelling: A Match Made in Heaven

By Begoña González-Cuesta. A brand-positioning strategy should consider aspects such as identity, trust, and the brand’s...

31 / 05 / 2018

Sales & Marketing

Virality in the Internet Age

By Brian Hallett. The Internet—and everything it entails—has changed how the advertising industry works.

23 / 05 / 2018

Sales & Marketing

On success…

With Víctor Cobos, co-founder and CEO of M&C Saatchi Sponsorship.

14 / 05 / 2018

Sales & Marketing

How Data Privacy and Modern Technologies Affect Digital Marketing Trends

In this video, Pedro Moreno de los Ríos reflects on how these trends will shape the way in which marketing content...

10 / 05 / 2018

Sales & Marketing

Tips for a Successful Career

During a talk at IE, Marcos de Quinto offered a series of useful recommendations on how to have a successful career...

16 / 04 / 2018

Sales & Marketing

The Rising Value of Data

By Ignacio Larrú. Data have become a strategic element of organizations. In the near future, it may be practically impossible...

11 / 04 / 2018

Sales & Marketing

On the brand…

With Clemente Cebrián, co-founder of El Ganso.

28 / 03 / 2018

Sales & Marketing

The Fifth P of Marketing

By Fernando Polo. The classic tenets of marketing neglect a key concept of the digital age: people.

26 / 03 / 2018

Sales & Marketing

Six Simple Ways to Foster Quality Conversations

By Ingo Rauth and Macrina Busato. The best way to be interesting is to be interested. But how do we signal real interest...

14 / 03 / 2018

Sales & Marketing

Cities as Hubs Between the Physical and Virtual Worlds

By Adolfo Ramírez-Escudero. Globalization has had an undeniable impact on economic sectors, governments, societies, regions...

12 / 03 / 2018

Sales & Marketing

The Power of Storytelling in Business

In this infographic, Begoña González-Cuesta reviews the power of narrative in corporations, the benefits it provides...

27 / 02 / 2018

Sales & Marketing

Being Better vs. Being Different: What’s More Helpful When Competition Intensifies?

By Manuel Becerra, Juan Santaló and Rosario Silva. A differentiated company is able to set higher prices and offer...

21 / 02 / 2018

Sales & Marketing

IoT: A New Ally for Marketing

By Marcos Eguillor. The Internet of Things (IoT) is not just the big trend of the moment; it’s the seed of major...

16 / 02 / 2018

Sales & Marketing

On values…

With Marcos de Quinto, former Executive Vice President and CMO at The Coca-Cola Company.

02 / 02 / 2018

Sales & Marketing

On personal branding…

With Mauro Porcini, SVP & Chief Design Officer at PepsiCo.

03 / 01 / 2018

Sales & Marketing

Challenges for Future Growth in the Luxury Sector

By David Millán. The luxury sector has seen decades of prosperity with tremendous growth, undergoing a process of expansion...

02 / 01 / 2018

Sales & Marketing

Promoting a New Mentality

Martin Boehm reflects in this video on how creativity, innovation and technology interact in the formula for success...

11 / 12 / 2017

Sales & Marketing

Digital Transformation Strategies in Tourism

By Kevin Sigliano. The tourism industry has traditionally been one of the best and earliest adopters of the latest...

29 / 09 / 2017

Sales & Marketing

Pop-up Shops

By Teresa Serra and Roberto Manzano. Pop-up shops have proliferated widely, demonstrating their power as a means...

27 / 09 / 2017

Sales & Marketing

Keep reading!

Insights

Technology at the Service of Society and Business

By Marta García Aller. Technology changes constantly, making it difficult to predict what role it will play in the future.

15 / 06 / 2018

Sales & Marketing

Insights

On Agile Leaders

By Rafael Fernández Qundez. The search for future leaders is the great challenge faced by every human resources department.

13 / 06 / 2018

Sales & Marketing

Insights

A New World with New Values

José María Álvarez-Pallete shares his vision of the keys to business management in the digital age.

08 / 06 / 2018

Sales & Marketing

Insights

Seven Hallmarks of a WOW! Experience

Luz Hernández highlights the characteristics of a good customer experience and shares some key tips for success.

05 / 06 / 2018

Sales & Marketing

Insights

Branding and Storytelling: A Match Made in Heaven

By Begoña González-Cuesta. A brand-positioning strategy should consider aspects such as identity, trust, and the brand’s...

31 / 05 / 2018

Sales & Marketing

Insights

Ahmed Elkhodary: “We need a paradigm shift in Islamic finance”

With Celia de Anca and Ahmed Elkhodary. Banking is among the industries most heavily impacted by digital transformation.

29 / 05 / 2018

Sales & Marketing