Insights Sales & Marketing (21)
Social Business Hybrids
In this video, Marco S. Giarratana, Andrea Fosfuri, and Esther Roca explain the dilemma faced by social business hybrids...
19 / 09 / 2017
Levers to Attract Mobile Consumers
By Félix Muñoz and Manuel Álvarez de la Gala. A new marketing model centered on consumer demand is transforming...
31 / 08 / 2017
Think Like Your Customers, Not About Them
By Ángel David López. Customer experience management goes beyond service quality. It is about creating a corporate culture...
28 / 07 / 2017
By Norman Kurtis. Senior consumers will make up nearly 50% of the population in 2050—and brands know it. Many companies...
13 / 07 / 2017
In Luxury, #thefutureisnow
By Carlos Delso. Now is a complex time for the luxury industry, which is no longer growing as fast as it used to.
29 / 06 / 2017
Alluring Consumers Without Being Intrusive
By Isaac Vidal. Inbound marketing focuses on attracting potential customers without resorting to invasive techniques...
13 / 06 / 2017
Sharing Rather Than Owning
By Manuel Ángel Alonso Coto and Adrián Miranda Falces. The emergence of sharing economy companies has been one of the...
26 / 04 / 2017
Sportswear Makes Inroads in the Fashion Business
By Xavier Escales. Sportswear is shoring up its position in the fashion world. Wearing a suit with casual shoes, leggings...
20 / 04 / 2017
With Deyan Sudjic, director of the Design Museum in London.
18 / 04 / 2017
Big Data: A Critical Path to Develop New Business Opportunities
By Víctor Martín Robles and Demetrio Barragán. In the last decade, society has undergone a digital revolution...
15 / 03 / 2017
Fast Fashion Is Here to Stay
By Ignacio Sierra. The “fast-fashion” model, based on the rapid mass production of stylish clothing at affordable prices...
14 / 03 / 2017
The Luxury Formula
Twelve are the luxury categories that Susana Campuzano distinguishes, which are visualized in this infographic.
22 / 02 / 2017
How to Protect Your Reputation During a Crisis
By Miguel López-Quesada. Corporate reputation is a company’s most valuable intangible asset. Effective communication...
16 / 02 / 2017
With Edgardo Osorio, Creative Director and Founder at Aquazzura.
02 / 02 / 2017
The Impact of the Digital Environment on Revenue Management in the Tourism Industry
By Carlos Rentero. Digital distribution has had an impact on the transparency of the markets and the various sales...
01 / 02 / 2017
Alliances: More with Less or Less with More?
By Ángel Díaz, Luis Solís and Jesús Morcillo. Companies form alliances to complement their capabilities.
23 / 01 / 2017
A strong brand conveys confidence and competitiveness
By Emilio Llopis. The crisis and technology are leading to price tension with new business and customer models.
20 / 01 / 2017
“Companies should pay more attention to customer loyalty”
Interview with Santiago Pérez Fernández de la Puente, CEO of Travel Club.
05 / 01 / 2017
I Hashtag, Therefore I Am
By Cristina Mateo. Marketing and communication are gaining influence in architecture and design, in an environment...
03 / 01 / 2017
The Top 10 Drivers of Premium Tourism
What are the main drivers of consumption in the premium segment of the tourism industry? The Premium Travel Barometer 2016...
22 / 12 / 2016
How Do You Measure the Value of Strategic Decisions?
By Francisco J. López Lubián. Measuring the value of a strategy requires combining traditional valuation techniques...
20 / 09 / 2017
Digital Transformation: An Opportunity for Emerging Markets
Shailendra Kumar Rai discusses the challenges, opportunities, and economic and social impact of digital transformation.
12 / 09 / 2017
Business Change or How to Accelerate with an Oil Tanker
By Jesús V. Izquierdo. Organizations, like oil tankers, run on inertia. That reality has an influence anytime they...
08 / 09 / 2017