INTERNATIONAL MBA + MASTER IN MARKET RESEARCH AND CONSUMER BEHAVIOR | IE

Dual Degree International MBA + Master in Market Research and Consumer Behavior

duration19 | 23 months*
languageEnglish
locationMadrid
intakeJanuary | September
Mode of StudyFull-Time
FormatIn person
duration19 | 23 months*
languageEnglish
locationMadrid
intakeJanuary | September
Mode of StudyFull-Time
FormatIn person

A Closer Look

This Dual Degree brings together IE Business School’s flagship postgraduate degree with the groundbreaking Master in Market Research and Consumer Behavior. In just 19 months, students gain a comprehensive outlook on the fundamentals of management in our globalized world, and the expertise in how to drive business decisions through consumer and marketing insights.

The program begins with IE Business School’s International MBA, where students will gain the management expertise needed to flourish in the professional world. Leading experts and researchers will guide students through the fundamentals of business and leadership in today’s globalized market, covering essential topics from managerial economics, operations, accounting and strategy. You’ll design your own academic journey through this highly customizable program by choosing from various labs and immersion experiences that spark your interest. If you decide on the IMBA, you will have total control over your own academic path, while still benefiting from IE University’s expert academic faculty and excellent resources.

Following the International MBA, students will move on to the Master in Market Research and Consumer Behavior. This curriculum is constantly updated, so you’ll stay at the forefront of the latest analytics tools and marketing strategies. You’ll acquire the qualitative and quantitative techniques to analyze and interpret huge sets of customer data, and turn this information into impactful product, marketing and strategy decisions. In addition, you’ll be exposed to in-depth training on consumer psychology and behavior, and get to grips with how consumers think, feel and behave. In just 19 months, students will become versatile marketing experts who are capable of using consumer insights to drive impactful business decisions.

WANT TO KNOW MORE?

IE Dual degree student

your academic journey

From the Opening Ceremony to graduation, the journey to your Dual Degree at IE University is strategically designed and paced for your success. Your education will be enriched by a thorough orientation, welcome sessions and numerous networking opportunities that are exclusive to Dual Degree students.

Most of our dual degree master’s programs enable students to graduate with a solid understanding of management as well as expertise in one specific field.

CLASS PROFILE

GENDER (%)
Male
Female
REGION (%)
Europe
North America
Latin America
Asia Pacific
ACADEMIC BACKGROUND (%)
Social Sciences
Political Sciences
Business
Law
More info
Download Brochure
Download Brochure

LIVING YOUR Master degree

Experience outside the classroom

Personal and professional transformation go hand in hand on the journey to the next best you. Studying in the heart of Madrid, you’ll find yourself surrounded by opportunities for both. Spain’s capital combines the dynamism of a global city with the inspiration of a cultural hotspot. 

Famed for its student-friendly environment, Madrid’s vibrant nightlife, affordable public transport and thriving alternative scene make it the ideal city in which to immerse yourself. And as home to global companies including Google, Microsoft and Apple, the scope for professional growth is governed only by your ambition. The International MBA is your journey; study in a city that helps you live every minute of it to the fullest.

Image

NURTURING YOUR ENTREPRENEURIAL SPIRIT 

The journey to the next best you centers around equipping you with the skills and abilities you need to achieve tangible, real-world success. Nowhere illustrates that ethos better than IE’s Entrepreneurship & Innovation Center, where you’ll gain access to investors, mentors and a worldwide network of successful entrepreneurs with the knowledge and expertise to help you turn your ideas into reality. 

IE’s in-house incubator, Area 31, is a dedicated workspace for startups created by IE alumni. A home to businesses at every stage of development, it provides an ecosystem where you can explore every aspect of entrepreneurship and innovation, benefitting from the skills and experience of real-world visionaries and disruptors.

Image

EXTRACURRICULARS ​

Transformation begins with discovery. Embrace your passions and unearth new ones with more than 120 clubs to choose from at IE Business School. The most popular include IE Sports & Wellbeing, IE Net Impact Club and IE Women in Business. But wherever your interests lie, you’ll find a place to connect with like-minded people, enhance your wellbeing and power your personal development outside the classroom.

Image

GET TO KNOW OUR COMMUNITY

IE UNIVERSITY