Dual Degree International MBA + Master in Market Research and Consumer Behavior - The Program

This Dual Degree brings together IE Business School’s flagship postgraduate degree with a groundbreaking program from IE School of Human Sciences and Technology. In just 19 months, students gain a comprehensive outlook on the fundamentals of management in our globalized world, and the expertise in how to drive business decisions through consumer and marketing insights.

The course begins with IE’s flagship postgraduate IMBA, where students will gain the management expertise needed to flourish in the professional world. Leading experts and researchers will guide students through the fundamentals of business and leadership in today’s globalized market, covering essential topics from managerial economics, operations, accounting and strategy. You’ll design your own academic journey through this highly customizable program by choosing from various labs and immersion experiences that spark your interest. If you decide on the IMBA, you will have total control over your own academic path, while still benefiting from IE’s expert academic faculty and excellent resources.

Following the International MBA, students will move on to the Master in Market Research and Consumer Behavior. This curriculum is constantly updated, so you’ll stay at the forefront of the latest analytics tools and marketing strategies. You’ll acquire the qualitative and quantitative techniques to analyze and interpret huge sets of customer data, and turn this information into impactful product, marketing and strategy decisions. In addition, you’ll be exposed to in-depth training on consumer psychology and behavior, and get to grips with how consumers think, feel and behave. In just 19 months, students will become versatile marketing experts who are capable of using consumer insights to drive impactful business decisions.