Dual Degree International MBA + Master in Market Research and Consumer Behavior - The Program

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This Dual Degree brings together IE Business School’s flagship postgraduate degree with the groundbreaking Master in Market Research and Consumer Behavior. In just 19 months, students gain a comprehensive outlook on the fundamentals of management in our globalized world, and the expertise in how to drive business decisions through consumer and marketing insights.

The program begins with IE Business School’s International MBA, where students will gain the management expertise needed to flourish in the professional world. Leading experts and researchers will guide students through the fundamentals of business and leadership in today’s globalized market, covering essential topics from managerial economics, operations, accounting and strategy. You’ll design your own academic journey through this highly customizable program by choosing from various labs and immersion experiences that spark your interest. If you decide on the IMBA, you will have total control over your own academic path, while still benefiting from IE University’s expert academic faculty and excellent resources.

Following the International MBA, students will move on to the Master in Market Research and Consumer Behavior. This curriculum is constantly updated, so you’ll stay at the forefront of the latest analytics tools and marketing strategies. You’ll acquire the qualitative and quantitative techniques to analyze and interpret huge sets of customer data, and turn this information into impactful product, marketing and strategy decisions. In addition, you’ll be exposed to in-depth training on consumer psychology and behavior, and get to grips with how consumers think, feel and behave. In just 19 months, students will become versatile marketing experts who are capable of using consumer insights to drive impactful business decisions.


Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.

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Your academic journey

19 Months


January to June

June to July

October to July

6 Months

2 Months

10 Months






International MBA Core

International MBA Lab

Master in Market Research and Consumer Behavior


The total tuition for this Dual Degree is €90,900*. IE University uses a rolling admissions process; therefore, there is no single application deadline. However, we recommend applying early given the limited number of places in the program.

The fee includes the following:

• All expenses related to academic learning, including: Access to relevant technology, multimedia learning tools, conferences, access to physical and digital library resources and access to the various IE Centers of Excellence.

• A contribution to the IE Foundation, a not-for-profit organization which supports students during and after the program.

Please bear in mind that the tuition fee does not include the admissions fee that amounts to €150. This amount is not refundable and cannot be deduced from the cost of the program. Admission to the program is valid for two successive intakes.

*Tuition fees are reviewed annually and are subject to change.

**To become an IE University student, all IE Community members should make a one-off contribution to the IE Foundation. This is a single payment of €1,200 to be made during the enrollment process.

Learn more about the admission process and entry requirements

The Faculty

Ranging from a diverse number of nationalities and backgrounds, our faculty is made up of practitioners, entrepreneurs, executives, academic experts and even authors published in top journals who are completely accessible to students, guiding them in the path to accomplish their goals.

Explore each program

This dual degree is a combination of the two following programs. Explore their websites for more details.

Learn more about the admission process

  • The most challenging part of the program is what we come here for, the diversity. You’ve got so many different opinions around. There’s a lot of compromise that has to happen, which at times can be really difficult, but learning how to do that in a safe situation is really cool.

    Zayne Imam

    Student, Master in Market Research and Consumer Behavior

Dual Degrees Team


Dual Degree Team

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