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    Digital Marketing

    Get insights, connect with audiences
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    duration2 weeks
    languageEnglish
    locationMadrid
    intake29th of June - 10th of July, 2026
    FormatIn-person
    FOR WHOUndergraduate students & recent graduates

    Your Fast Track into the World of Digital Marketing

    In an age defined by digital interaction, this two-week program in Madrid offers a hands-on introduction to the essentials of digital marketing. 

    Combining practical learning with strategic insight, the course explores how brands use social media, content and data to connect with audiences in a fast-changing digital world.

    Through interactive workshops, real case studies and expert-led sessions, you will build a solid foundation in core tools and strategies.

    WANT TO KNOW MORE?

    WHO IS THIS PROGRAM DESIGNED FOR?

    • This program is right for you if…

      … you are curious about the world of digital marketing, want to explore its core strategies and tools, and are eager to discover international career possibilities in this dynamic field.

    • Participant profile

      Students and young professionals aged 18 to 26 from any academic background who are interested in creativity, communication, and the role of digital platforms in shaping brand experiences.

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    Days to start your best summer

    250days
    :
    23hours
    :
    11minutes

    Focus Areas

    Gain essential digital marketing skills to build strong brand connections in the digital world. From social media strategy to content creation and campaign optimization, each focus area prepares you to navigate and influence today’s marketing landscape with confidence.

    • 01.

      Social media strategy

      Plan and execute effective social media campaigns by selecting the right platforms, crafting compelling messages and engaging digital audiences meaningfully.

    • 02.

      Content & storytelling

      Create impactful content, from copy to visuals, and learn to tell stories that resonate with your audience while reinforcing brand identity.

    • 03.

      Performance & analytics

      Measure campaign success by analyzing key metrics, optimizing based on data and making informed marketing decisions.

    • 04.

      Digital Brand Positioning

      Understand how brands differentiate themselves online and craft messaging that aligns with audience expectations and platform trends.

    Course Overview – Typical Day in the Digital Marketing Program

    We’ve structured your day-to-day to sharpen your skills and bring out your best ideas. Designed for an engaging and hands-on experience, here’s what a typical day in the Digital Marketing program looks like:

    • A group of students in a university classroom engaging in discussion with a teacher.

      Week 1:

      • Monday to Friday: 9:30 a.m. to 2:00 p.m.
    • A group of people engaging in a collaborative work session at a modern office space.

      Week 2:

      • Monday to Thursday: 9:30 a.m. to 2:00 p.m.
    • A speaker presents on stage at IE University, focusing on a mobile device.

      Last day

      • Dedicated to final presentations and a fun graduation ceremony.

    Unique Value

    This program offers a dynamic, practical introduction to digital marketing that helps you build relevant skills and test whether this fast-growing field is a good fit for your future.

    Learning Outcome

    You will leave with a clear grasp of digital marketing fundamentals and the confidence to apply key tools and strategies in real-world contexts.

    DISCOVER THE RIGHT PROGRAM FOR YOU

    With flexible programs, you can mix and match the topics that interest you the most, giving you a taste of your future degree or career. Each program lasts two weeks and you can combine up to three programs to create a very personal learning journey.​

      DISCOVER THE SUMMER CALENDAR

      Take a look to see how you can structure your summer with our various combinations.​

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      Abstract for Tuition | IE

      TUITION

      *Early bird

      •  Before March 30th

      2 WEEK PROGRAM

      • 3,500€
      • *5,900€ Bundle Price (2 weeks + 2 weeks)

      CREDIT RECOGNITION

      If you join IE University’s Summer Program for a two week module and opt in to the additional academic deliverable, you will receive a Certificate of Achievement indicating an academic workload equivalence of 3 ECTS credits. 

      Completing two modules with the deliverable corresponds to 6 ECTS, and three modules to 9 ECTS. 

      To qualify for credit recognition, you must fulfill all course requirements and submit the additional deliverable within two weeks of finishing your last module. Recognition of credits is always determined by your home institution.

      THE ADMISSIONS PROCESS

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      1. Online Application

      You will need to complete the online application with the following documents: 

      1. Academic transcripts.  
      2. CV (cv template).
      3. Video Assessment: in this section you will complete two live video questions on general knowledge topics.

      *You must complete all sections of the application in order to submit it.

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      2. Submit your Application

      Once you complete all sections you may submit your online application to be evaluated by our team.

      *Interviews will be conducted with the IE team to explore entrepreneurship ideas and provide guidance

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      3. Admissions Final Decision

      Within 2 weeks of submitting, the Summer School Team will contact you with the final resolution of your Admissions process. Should it be positive, you will be guided through the next steps for your enrollment.

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      START YOUR APPLICATION

      Spaces are limited, so enroll now to guarantee your place!

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