Skip to main content
Chatbot. It will open in a new tab
Summer school
NewNew

Digital Marketing

Get insights, connect with audiences
Unlock Program Details. It will open in a new tab

Unlock Program Details

Access all the information about the program

Apply. It will open in a new tab

Apply

duration2 weeks
languageEnglish
locationMadrid
intake29th of June - 10th of July, 2026
FormatIn-person
FOR WHOUndergraduate students & young professionals

Your Fast Track into the World of Digital Marketing

Dive into the fast-paced world of digital marketing through a hands-on and creative learning experience. In this two-week course, you’ll explore how brands connect with audiences in the digital age — blending strategy, creativity, and technology to design impactful campaigns. From data-driven insights to storytelling and AI tools, you’ll learn to craft ideas that stand out and deliver results.

WANT TO KNOW MORE?

Days to start your best summer

205days
:
21hours
:
53minutes

Course Overview – Typical Day in the Digital Marketing Program

We’ve structured your day-to-day to sharpen your skills and bring out your best ideas. Designed for an engaging and hands-on experience, here’s what a typical day in the Digital Marketing program looks like:

  • A group of university students collaborating on a project at a table.

    Week 1:

    • Monday to Friday: 9:30 a.m. to 2:00 p.m.
  • A group of young women gathered around a laptop, engaged in a conversation.

    Week 2:

    • Monday to Thursday: 9:30 a.m. to 2:00 p.m.
  • A classroom setting with students engaged during a presentation.

    Last day

    • Dedicated to final presentations and a fun graduation ceremony.

WHO IS THIS PROGRAM DESIGNED FOR?

  • This program is right for you if…

    … you are curious about the world of digital marketing, want to explore its core strategies and tools, and are eager to discover international career possibilities in this dynamic field.

  • Participant profile

    University students and young professionals from any academic background who are interested in creativity, communication, and the role of digital platforms in shaping brand experiences.

Compare our summer programs. It will open in a new tabCompare our summer programs

Focus Areas

University students and young professionals from any academic background who are interested in creativity, communication, and the role of digital platforms in shaping brand experiences.

  • 01.

    Digital Strategy & Consumer Insights

    Understand audiences, trends, and the psychology behind digital behavior.

  • 02.

    Creative Content & Storytelling

    Learn how to craft powerful ideas and transform them into engaging content.

  • 03.

    Social Media & Branding

    Explore the dynamics of online communities, influencer marketing, and engagement design.

  • 04.

    Innovation & Data

    Experiment with AI, analytics, and emerging tools to bring creativity and measurement together.

Unique Value

A hands-on experience that blends creativity, strategy, and innovation in an international environment, preparing you to think — and create — like a real marketer.

Learning Outcome

Develop the mindset and tools to create, execute, and measure a complete digital marketing campaign — from concept to impact.

Program Structure

What You're going to do
2 Weeks
Week 1
    Week 2
      Final Project
        What You're going to do
        2 Weeks

        OUR PROGRAM LEAD FACULTY

        Ramón Méndez Rodríguez - Marketing Professor at IE University

        • Extensive experience in Marketing, Strategy, and Innovation across top multinational companies such as Unilever and Kraft/Mondelez.
        • Former Content Director for Coca-Cola Europe and General Manager at the consulting firm BMC Strategic Innovation.
        • Combines strategic thinking, creativity, and human insight to build meaningful brand value.
        • Over a 15 years of teaching experience at IE University, coordinating marketing electives, supervising projects and mentoring students.
        • Passionate about people development and creative education, recently completed a Master’s in Humanistic Psychology.
        Meet your professor . It will open in a new tabMeet your professor

        DISCOVER THE RIGHT PROGRAM FOR YOU

        With flexible programs, you can mix and match the topics that interest you the most, giving you a taste of your future degree or career. Each program lasts two weeks and you can combine up to three programs to create a very personal learning journey.​

          DISCOVER THE SUMMER CALENDAR

          Take a look to see how you can structure your summer with our various combinations.​

          undefined. It will open in a new tab
          A schedule for the University Summer Program showing various courses and dates.
          Abstract for Tuition | IE

          TUITION

          *Early bird

          •  Before March 27th, 2026

          2 WEEK PROGRAM

          • *3,500€
          • 5,900€ Bundle Price (2 weeks + 2 weeks)

          CREDIT RECOGNITION

          If you join IE University’s Summer Program for a two week module and opt in to the additional academic deliverable, you will receive a Certificate of Achievement indicating an academic workload equivalence of 3 ECTS credits. 

          Completing two modules with the deliverable corresponds to 6 ECTS, and three modules to 9 ECTS. 

          To qualify for credit recognition, you must fulfill all course requirements and submit the additional deliverable within two weeks of finishing your last module. Recognition of credits is always determined by your home institution.

          From Summer to Your Future at IE. Step Into Your Master’s Journey  

          Continue your IE journey after the Digital Marketing program with a Master in Digital Marketing, Strategic Marketing & Communication, Creative Direction, Content & Branding, Market Research & Consumer Behavior, or Customer Experience & Innovation.

          Learn more about our Masters programs. It will open in a new tab

          Learn more about our Masters programs

          THE ADMISSIONS PROCESS

          A graphic illustration of a woman interacting with a large, symbolic interface, handling documents and folders.

          1. Online Application

          You will need to complete the online application with the following documents: 

          1. Academic transcripts.  
          2. CV (cv template).
          3. Video Assessment: in this section you will complete two live video questions on general knowledge topics.

          *You must complete all sections of the application in order to submit it.

          A person working on a laptop at a standing desk.

          2. Submit your Application

          Once you complete all sections you may submit your online application to be evaluated by our team.

          *Interviews will be conducted with the IE team to explore entrepreneurship ideas and provide guidance

          A stylized illustration of a woman walking confidently with a large checklist and a check mark, symbolizing task completion or approval.

          3. Admissions Final Decision

          Within 2 weeks of submitting, the Summer School Team will contact you with the final resolution of your Admissions process. Should it be positive, you will be guided through the next steps for your enrollment.

          A man in a yellow cap is checking a large checklist on a blue document.
          Start Application. It will open in a new tabStart Application

          START YOUR APPLICATION

          Applications are opened.

          Apply now. It will open in a new tab

          Apply now