duration2 weeks

languageEnglish

locationMadrid

intake29th of June - 10th of July, 2026

FormatIn-person

Your Fast Track into the World of Digital Marketing

In an age where everything is driven by digital interaction, this two-week program in Madrid offers a hands-on introduction to the essentials of digital marketing.

Designed to combine practical learning with strategic insight, the course explores key areas such as social media, content creation, branding, performance metrics, and emerging trends like influencer marketing.

Through interactive workshops, real case studies, and expert-led sessions, participants will gain a solid understanding of how digital platforms are transforming the way brands connect with audiences.

WANT TO KNOW MORE?

WHO IS THIS PROGRAM DESIGNED FOR?

This program is right for you if…
… you’re curious about the world of digital marketing and want to explore its core strategies, tools, and career possibilities in an international setting.
Participant profile
Students and young professionals aged 18 to 26, from any academic background, with an interest in creativity, communication, and how digital platforms shape brand experiences today.

Days to start your best summer

270days

13hours

30minutes

Focus Areas

Gain essential digital marketing skills to build strong brand connections in the digital world. Fromsocial media strategy to content creation and campaign optimization, each focus area preparesyou to navigate and influence today’s marketing landscape with confidence.

01.
Social media strategy
Understand how to plan and execute effective social media campaigns, learning to choose the right platforms, craft compelling messages, and engage digital audiences meaningfully.
02.
Content creation & storytelling
Explore the fundamentals of creating impactful content—from copywriting to visual assets—while learning how to tell stories that resonate with your audience and support brand identity.

03.
Performance and analytics
Learn how to measure the success of digital campaigns by analyzing key metrics, optimizing strategies based on data, and making informed marketing decisions.
04.
Brand positioning in the digital age
Develop an understanding of how brands differentiate themselves online, and how to craft messaging that aligns with both audience expectations and platform trends.

Course Overview – Typical Day in the Customer Experience & Innovation Program

We’ve structured your day-to-day to sharpen your skills and bring out your best ideas. Designed for an engaging and hands-on experience, here’s what a typical day in the Digital Marketing program looks like:

Week 1:

Monday to Friday: 9:30 a.m. to 2:00 p.m.
Week 2:

Monday to Thursday: 9:30 a.m. to 2:00 p.m.
Last day

Dedicated to final presentations and a fun graduation ceremony.

Unique Value

This program offers a dynamic and practical introduction to digital marketing, helping you build relevant skills and explore whether this fast-growing field is the right fit for your future.

Learning Outcome

You’ll leave with a solid understanding of digital marketing fundamentals and the confidence to apply key tools and strategies in real-world contexts.

Beatriz Bagaces Serrano
Manager - Global Recruitment
ieuniversitysummerschool@ie.edu
Any doubts?
Please contact our program specialist for personalized advice on your specific case.
Book a Call
click to WhatsApp

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DISCOVER THE RIGHT PROGRAM FOR YOU

With flexible programs, you can mix and match the topics that interest you the most, giving you a taste of your future degree or career. Each program lasts two weeks and you can combine up to three programs to create a very personal learning journey.

TUITION

*Early bird

Before March 30th

2 WEEK PROGRAM

3,500€
*5,900€ Bundle Price (2 weeks + 2 weeks)

CREDIT RECOGNITION

Earning academic credit at your home institution for joining IE University’s Summer Program is designed to be as straightforward as possible. Many institutions routinely award credit for summer courses, but we highly recommend that you check with your University’s International or Study Abroad Office regarding any specific requirements you might need to fulfill.

If you join IE University’s Summer Program for at least four weeks (= two two-week modules or with the four-week Entrepreneurship Summer School), you’ll complete an academic workload equivalence of 6 ECTS credits (or 3 US credits). If you spend more time with us, you can earn even more credit equivalence, also spread over consecutive summers. To qualify for credit recognition, you need to fulfill all the course requirements and submit one final essay within two weeks of finishing your last course.

To make the credit transfer process easier, IE University provides all the necessary documentation and evidence required by your home university’s Study Abroad Office or academic department. Additionally, we actively work to pre-agree credit recognition with key partner universities to ensure a faster and smoother process for you.

THE ADMISSIONS PROCESS

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1. Online Application

You will need to complete the online application with the following documents:

Academic transcripts.
CV (cv template).
Video Assessment: in this section you will complete two live video questions on general knowledge topics.

*You must complete all sections of the application in order to submit it.

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2. Submit your Application

Once you complete all sections you may submit your online application to be evaluated by our team.

*Interviews will be conducted with the IE team to explore entrepreneurship ideas and provide guidance

A stylized illustration of a woman walking confidently with a large checklist and a check mark, symbolizing task completion or approval.

3. Admissions Final Decision

Within 2 weeks of submitting, the Summer School Team will contact you with the final resolution of your Admissions process. Should it be positive, you will be guided through the next steps for your enrollment.