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Sales & Marketing

26 / 04 / 2023

Indulgent Foods, Up Close & Tasty

We are all used to close-ups of burgers and pizzas in advertising, but does the proximity of a food product in these images affect our expectations of its tastiness?

Marketing Research | Sales & Marketing
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At the Speed of Hands
22 / 02 / 2022

At the Speed of Hands

Marketing Research | Sales & Marketing
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16 / 09 / 2020

Jobs-to-Be-Done: Innovation Guided by an Understanding of the Customer

Business & Finance | Entrepreneurship | Marketing Human Behavior | Innovation | Sales & Marketing | Strategy
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Verdadero o falso
30 / 07 / 2020

True or False, Fiction and (Dis)information

Global Affairs | Humanities | Innovation & Technology Human Behavior | Sales & Marketing | Strategy
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La certeza de lo atemporal en tiempos de incertidumbre
19 / 06 / 2020

The Certainty of the Timeless in Times of Uncertainty

Building Resilience | Managing People Human Behavior | Sales & Marketing | Strategy
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El poder de la tecnologia conversacional
27 / 05 / 2020

Power of Conversational Technology to Connect With Audiences

Innovation & Technology | Managing People Sales & Marketing
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Maria Eizaguirre y Peter Fader
18 / 05 / 2020

C-Centricity: Just a Matter of Marketing?

Human Behavior | Sales & Marketing | Strategy
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Laura Illia y Tecla Keller
28 / 01 / 2020

The Three Pillars of the New Customer Centricity

Competitiveness & Growth | Sales & Marketing | Strategy
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Ser el mejor esta sobrevalorado
28 / 11 / 2019

Being the Best Is Overrated!

Entrepreneurship | Innovation & Technology Competitiveness & Growth | Sales & Marketing
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Del storytelling al story-living
22 / 08 / 2019

“We’re shifting from storytelling to story-living”: A Conversation with Penny Wilson, CMO of Hootsuite

Sales & Marketing | Strategy | Technology
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Susana Campuzano - El futuro del lujo
19 / 08 / 2019

The Future of Luxury

Innovation | Sales & Marketing | Technology
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