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Marketing

At the Speed of Hands
22 / 02 / 2022

At the Speed of Hands

Our ingrained associations with the speed of hand movements in respect to gender associations influence what products we choose to buy, writes Eda Sayin.

Marketing Research | Sales & Marketing
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16 / 09 / 2020

Jobs-to-Be-Done: Innovation Guided by an Understanding of the Customer

Business & Finance | Entrepreneurship | Marketing Human Behavior | Innovation | Sales & Marketing | Strategy
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10 / 09 / 2020

Customers: Beyond the Data

Business & Finance | Marketing Data | Human Behavior
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The Ancient Art of Storytelling | IE Insights
07 / 09 / 2020

The Ancient Art of Storytelling: Character, Compassion, and Cooperation

Business & Finance | Entrepreneurship | Marketing Human Behavior | Talent
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Un paso al frente en la generacion de confianza | IE Insights
08 / 07 / 2020

Step up and Build Trust

Business & Finance | Innovation & Technology | Marketing Competitiveness & Growth | Human Behavior
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A proposito de la venta
23 / 06 / 2020

On Sales

Innovation & Technology | Marketing Human Behavior | Strategy
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C-Centricity - De lo tactico a lo estrategico
17 / 04 / 2020

C-Centricity: From Tactical to Strategic

Business & Finance | Marketing Human Behavior
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El neuromarketing o la caja negra del cerebro
16 / 01 / 2020

Neuromarketing: The “Black Box” of the Brain

Innovation & Technology | Marketing Human Behavior | Strategy
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Vendiendo confianza
07 / 01 / 2020

Selling Trust

Entrepreneurship | Marketing Competitiveness & Growth | Strategy
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Diez fases en la experiencia de cliente
04 / 11 / 2019

Ten Stages in the Customer Experience

Entrepreneurship | Marketing Competitiveness & Growth
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Un logotipo simetrico puede ser perjudicial para tu marca
25 / 10 / 2019

Can a Symmetrical Logo Be Bad for Your Brand?

Design & Architecture | Marketing Strategy
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