Dual Degree International MBA + Master in Customer Experience and Innovation

duration19 | 23 months*
languageEnglish
locationMadrid
intakeJanuary | September
Mode of StudyFull-Time
FormatIn person
duration19 | 23 months*
languageEnglish
locationMadrid
intakeJanuary | September
Mode of StudyFull-Time
FormatIn person

A Closer Look

This Dual Degree combines IE Business School’s flagship International MBA with the cutting-edge Master in Customer Experience and Innovation. In just 19 months, it provides a comprehensive perspective of the fundamentals of management in today’s globalized world, plus an in-depth look at how to revolutionize the customer experience through the design of products, services and brands.

The International MBA portion of the program focuses on essential subjects such as accounting, managerial economics and corporate finance, and then allows students to customize their journey through labs and international exchanges. In other words, if you choose the International MBA, you’ll be able to take the reins of your own education—while still benefiting from the full extent of IE University’s rigor and resources.

After completing the International MBA, you’ll move on to the Master in Customer Experience and Innovation. This part of the program revolves around business, technology and human-centered design, forming a skill set that will allow you to truly innovate. You’ll delve into strategic design, research methods and insights, prototyping, storytelling and physical and digital spaces for innovation. Upon graduation, you’ll be well versed in both the core aspects of international business and the cutting-edge trends of customer experience—a combination that will automatically place you ahead of the pack.

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IE Dual degree student

your academic journey

From the Opening Ceremony to graduation, the journey to your Dual Degree at IE University is strategically designed and paced for your success. Your education will be enriched by a thorough orientation, welcome sessions and numerous networking opportunities that are exclusive to Dual Degree students.

Most of our dual degree master’s programs enable students to graduate with a solid understanding of management as well as expertise in one specific field.

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LIVING YOUR Master degree

Experience outside the classroom

Personal and professional transformation go hand in hand on the journey to the next best you. Studying in the heart of Madrid, you’ll find yourself surrounded by opportunities for both. Spain’s capital combines the dynamism of a global city with the inspiration of a cultural hotspot. 

Famed for its student-friendly environment, Madrid’s vibrant nightlife, affordable public transport and thriving alternative scene make it the ideal city in which to immerse yourself. And as home to global companies including Google, Microsoft and Apple, the scope for professional growth is governed only by your ambition. The International MBA is your journey; study in a city that helps you live every minute of it to the fullest.

NURTURING YOUR ENTREPRENEURIAL SPIRIT 

The journey to the next best you centers around equipping you with the skills and abilities you need to achieve tangible, real-world success. Nowhere illustrates that ethos better than IE’s Entrepreneurship & Innovation Center, where you’ll gain access to investors, mentors and a worldwide network of successful entrepreneurs with the knowledge and expertise to help you turn your ideas into reality. 

IE’s in-house incubator, Area 31, is a dedicated workspace for startups created by IE alumni. A home to businesses at every stage of development, it provides an ecosystem where you can explore every aspect of entrepreneurship and innovation, benefitting from the skills and experience of real-world visionaries and disruptors.

EXTRACURRICULARS ​

Transformation begins with discovery. Embrace your passions and unearth new ones with more than 120 clubs to choose from at IE Business School. The most popular include IE Sports & Wellbeing, IE Net Impact Club and IE Women in Business. But wherever your interests lie, you’ll find a place to connect with like-minded people, enhance your wellbeing and power your personal development outside the classroom.

GET TO KNOW OUR COMMUNITY