Globalization has blurred boundaries and shifted perspectives to create a multifaceted global community of consumers, innovators and creators. The digital network that now connects the world encourages consumers to be more engaged than ever before. Companies are starting to work with them directly to design unique brands and develop effective management strategies. As a result, teamwork and international communication have a renewed importance in business. The Dual Degree in Management and Strategic Marketing & Communication trains students to master the 21st century’s new channels of communication.
This Dual Degree program combines organizational management with creative marketing. It trains students to be efficient and effective in business transactions, while also stimulating their creativity. The Master in Management teaches them to meet the most rigorous project management standards, while the Master in Strategic Marketing and Communication applies these new skills to fast-paced corporate environments.
Beyond the classroom, discussions, consulting projects and personal development workshops will help you nurture your own personal corporate management strategies. You’ll graduate ready to face the challenges of high-level positions in the corporate business world; design customer-friendly corporate policies; and secure your place in the future of business.
committed to efficiency and transparency in corporate culture.
a program to guide them into the future of corporate business.
the voices of the corporate world.
The Master in Management is an official degree program. Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program. If educational prerequisites are not provided and/or if the requirements are not met on time, the student will not be able to request the official university degree as issued by the Spanish government. In this case, the studies will not be official under Spanish educational regulations.
The Master in Strategic Marketing and Communication is a University Private Degree from IE Universidad*, and taught in IE Business School. More information on what earning a University Private Degree from IE Universidad entails.
*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.
At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you. Explore these 2 areas to find the specific program that fits with your career goals.