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Master in Design for Immersive Experiences and XR

Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.
Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.
Duration10 Months
LanguageEnglish
LocationMadrid
IntakeSeptember
Mode of StudyIn-person
FormatFull-time

EXPLORE THE MASTER IN DESIGN FOR IMMERSIVE EXPERIENCES & XR

Immersive experience design combines narrative, interaction, and real-time technology to create environments that people can explore, respond to, and shape. As a designer, you'll develop the skills to curate meaningful, human-centered experiences across physical and digital spaces.

Learning is hands-on and studio-based, guided by faculty and real-world partners. You prototype, iterate, and co-create immersive systems that integrate XR, spatial computing, human-computer interaction, sound, motion, and AI. Projects culminate in a portfolio-ready thesis that demonstrates technical fluency, cultural awareness, and the ability to design experiences that resonate beyond the classroom.

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WANT TO KNOW MORE?

YOUR JOURNEY THROUGH IMMERSIVE DESIGN

The program immerses you in design that fuses technology, storytelling, and spatial experience. You begin with XR, prototyping, and human-computer interaction, then advance to sound and motion design, interactive narratives, and worldbuilding. In the final term, real-time graphics, embodied media, UX, AI, and gamification support your studio-based thesis, culminating in a portfolio showcasing technical skill, creativity, and the ability to craft immersive experiences across industries.

Study
10 MONTHS
The program
    Periods
    Study
    10 MONTHS

    CORE PILLARS OF LEARNING AT IE SCHOOL OF ARCHITECTURE AND DESIGN

    • Two men working on a computer design of a drone in a modern office environment.
    • An artistic representation of a female head profile, covered and blended with various types of greenery and moss.
    • Five people having a casual meeting on wooden bleachers in a creative office space labeled 'area 31'.
    A woman is interacting with a display while promoting events at a university's School of Architecture and Design.

    THE ULTIMATE GUIDE

    All you need to know about our School of Architecture and Design events

    Frequently Asked Questions

    • The program combines XR, human-computer interaction, real-time graphics, creative coding, tangible interfaces, interactive narratives, sound and motion design, spatial computing, AI, and immersive worldbuilding. Every module is hands-on, preparing you to design experiences that work in the real world. 

    • Yes. AR, VR, and mixed reality are integral to the curriculum. You’ll gain technical fluency and cultural understanding to design immersive experiences that resonate across physical and digital spaces. 

    • Absolutely. The program is studio-based and project-driven. You prototype, iterate, and co-create immersive systems throughout, culminating in a portfolio-ready thesis that showcases your skills and creative vision. 

    • The study plan progresses from foundational XR and hybrid experiences to narrative-driven virtual environments, and finally advanced immersive design and a future-facing thesis. Each term builds technical mastery, cultural awareness, and real-world application. 

    • Yes. The curriculum provides broad training, and your thesis project allows you to focus on XR, interactive systems, or immersive storytelling, shaping your personal and professional expertise. 

    • Faculty combine academic depth with real-world expertise in XR, creative technology, interaction design, and immersive media. The program also includes top scholars and researchers actively working at the forefront of the field, alongside industry practitioners.

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