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Master in Design for Immersive Experiences and XR

Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.
Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.Experience design beyond reality.
Duration10 Months
LanguageEnglish
LocationMadrid
IntakeSeptember
Mode of StudyIn-person
FormatFull-time

WHERE IMMERSIVE DESIGN TAKES YOU

Immersive design operates across culture, technology, business, and society. Graduates move into industries where XR, interactive systems, and spatial experiences are reshaping how people learn, connect, and engage.

Students in this program are creative thinkers, problem-solvers, and innovators who use immersive experiences to shape interaction, space, and storytelling. They explore emerging technologies to craft experiences that inform, engage, and transform.

In an international, interdisciplinary environment, students collaborate with peers and mentors across design, architecture, media, business, and technology. Graduates are ready to lead as immersive experience designers, creative technologists, interaction designers, or XR strategists and to make an impact across culture, education, health, marketing, technology, and innovation.

Below, explore the roles and industries you can step into after the Master in Design for Immersive Experiences and XR.

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WANT TO KNOW MORE?

KEY ROLES YOU CAN STEP INTO

When you graduate from the Master in Design for Immersive Experiences and XR, you’ll be ready to begin a career in roles such as:

  • A vibrant digital art gallery with colorful abstract paintings displayed in a futuristic corridor with illuminated floor and ceiling.

    Immersive Experience Designer 

    Design interactive environments, installations, and spatial narratives across physical and digital spaces. 

  • A surreal landscape featuring glowing rectangular portals amidst large rocks.

    XR Designer (AR / VR / Spatial Computing)  

    Create extended reality experiences using real-time tools such as Unity and Unreal. 

  • A woman is painting on a large canvas using her hands with colorful paint.

    Creative Technologist

    Bridge design and engineering to prototype interactive systems and immersive experiences. 

  • Colorful geometric canopy constructed with multicolored triangular fabrics and a metal frame

    Experience Designer (Interactive / Spatial)

    Design participatory environments, exhibitions, and digital-physical experiences. 

  • A performer creates music in front of a visually stunning projected background at night.

    Interactive Installation Designer 

    Create responsive environments for exhibitions, cultural spaces, and live events. 

  • A sunlit corridor featuring minimalist design elements and soft colors.

    Spatial Interaction Designer 

    Design how people interact with immersive systems through movement, gesture, and embodied interaction. 

  • A dimly lit industrial interior showcasing machinery and beams of light.

    Narrative Designer

    Blends story with spatial mechanics to guide how a participant physically experiences and influences virtual and hybrid worlds.

INDUSTRIES WHERE THESE ROLES OPERATE

Graduates will find opportunities across a wide range of industries, including:

Frequently Asked Questions

  • Graduates are prepared for roles such as immersive experience designer, narrative designer, interaction designer, creative technologist, exhibition designer, innovation specialist, or producer in experience‑driven fields.

  • Yes. The program connects you with XR studios, gaming companies, creative agencies, and innovation labs where immersive design and real‑time systems are part of core practice. 

  • Yes. The curriculum builds XR and extended reality fluency through terms focused on hybrid environments, virtual narratives, and advanced immersive systems using tools like Unity and Unreal Engine.

  • Yes. IE University provides career services, professional networking opportunities, and platforms to showcase your work, including connections to festivals and industry partners.

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