Fusion Hub By Faranda

The hotel industry has become a white elephant due to the health crisis we have experienced because of the pandemic, so many hotels have had to close or reinvent themselves using new strategies to attract new customers.

This is why the Faranda Florida Norte hotel located in Principe Pio, which closed after the pandemic, now has the opportunity to reinvent itself, since with the opening of Warner Music's The Music Station, it has become the nucleus of several music venues.

Therefore, an innovation center that unites hospitality, music and education through creative and collaborative environments is a great opportunity for this hotel to reinvent itself from experiences connected to its location, opening its doors to students, music professionals, empirical musicians, tourists and all people who are interested in experiences linked to music.