Laura Pacas, United States of America
Communications Manager at Twitter
My career trajectory started in the ad agency world. I started at the bottom as an assistant account executive at Saatchi & Saatchi. I then transitioned into PR/comms and worked at Havas PR on the United Nations Foundation account, eventually moving to Publicis Groupe’s PR agency, MSLGROUP, where I worked on the P&G business for over two years. About a year and a half ago, I transitioned to in-house comms for Twitter.
The Master in Corporate Communication (as it was formerly known) was instrumental in giving me a 360-degree view of what communications is all about—from media relations, to crisis communications, to integrated marketing opportunities.
I am also able to bring the global perspective I gained from my year in Madrid alongside colleagues from all over the world into the workplace, which has made me stand out from my peers.