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Antonio de la Rosa

WHO

Antonio de la Rosa

POSITION

Professor, Master in Corporate & Marketing Communication PT and Master in Digital Marketing FT

Chief Marketing & Sales Officer, Parques Reunidos

AREA

Master in Corporate & Marketing Communication PT

Master in Digital Marketing FT

Subjects
Strategic Marketing

Professional Experience
Five-year degree in Economics and Business Administration. Finance Specialty
UNIVERSIDAD PONTIFICIA COMILLAS (ICADE) Madrid
EXMBA, IE. Madrid
Currently: Chief Digital Officer at Parques Reunidos
012 – 016: Chief Sales & Marketing officer at Parques Reunidos
08 – 012: MICROSOFT. Chief Marketing Officer. Consumer Area. WESTERN EUROPE
06 – 08: MTV NETWORKS. Strategic Marketing & Communications Director. WESTERN EUROPE
02 – 06: COCA-COLA. Marketing Mgr. Coke Group. IBERIA REGION
98 – 02: COCA-COLA. Channel & Trade Marketing Mgr. SPAIN
97 – 98: PARAMOUNT & UNIVERSAL Home Entertainment. Brand Manager´. SPAIN
95 – 97: L´ORÉAL. Chief de Produit. L’Oreal Perfection Make –up. SPAIN

Antonio de la Rosa holds 20 years experience in Sales & Marketing positions in different sectors and multiple regions across Europe and US. He has lead important projects working for FMCG, Entertainment, Media & Content, Technology/Online and Leisure sectors: L´ORÉAL, COCA-COLA,
MTV NETWORKS, MICROSOFT, PARQUES REUNIDOS. He is currently leading the Digital Transformation of Parques Reunidos Group in 14 countries.

Teaching Experience
Associate Professor of Marketing for more than 10 years, teaching Marketing Strategy, Sales & marketing, Digital Marketing