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Arancha Larrañaga Muguerza

WHO

Arancha Larrañaga Muguerza

POSITION

Professor, Master in Corporate & Marketing Communication PT

Sr. Commercial Strategy Manager Cereals Iberia, Kellogg Company
Certified Co-active coach, Life and Business Coach

AREA

Master in Corporate & Marketing Communication PT

Subject
Final Project D

Commercial executive that combines 3 areas:
1. Proven marketing & commercial experience (20 years) in the FMCG both in brand management, innovation and research & media. Always working in international environments, very results oriented. For the last 4 years working in Sales, designing commercial strategy and executing winning plans.
2. Academic experience at ICADE (Universidad Pontificia Comillas): 9 years teaching Brand Management and Innovation (ITM and Master in Marketing) and 2 years at IE in EMCC (Field coach)
3. Expert in people development: ICF coach and Certified Co-active coach from CTI

Specialties: Insights generation, communication development, innovation process and marketing execution. People management. Coaching

Experience
Sr. Commercial Strategy Manager Cereals Iberia, Kellogg Company
Field Coach in Executive Master of Corporate Communication, IE School of Human Sciences and Technology
Certified Co-active Coach, Life and Business Coach
Commercial Strategy Manager Snacks Iberia, Kellogg Company
Field Coach in Executive Master in Corporate Communication, IE School of Human Sciences and Technology
Professor of Brand Management, ICAI-ICADE
Marketing Operations Manager, Kellogg Company
Category, Media and Brand PR Manager, Kellogg Company
Professor: Master in Marketing, ICAI-ICADE
Marketing Manager Kids & Family Brands, Kelloggs
Snack Sr. Brand Manager, Kelloggs
Professor in Marketing Degree (ITM), ICADE
Finance Assist, Marketing Trainee, Jr. Resarch Analyst, Brand Manager, Media Manager, SR. Brand Manager, SCJohnson

Education
ACC-Associate Certified Coach, ICF
Coaching – Certified Co-active coach, The Coaches Training Institute – CTI
PDD – Business Administration, IESE Business School
2-year degree, Marketing & Research (ITM), University of Pontificia Comillas
5-year degree, Business Administration & Economics (E-2), University of Pontificia Comillas