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Isabel Inés Casanovas

WHO

Isabel Inés Casanovas

POSITION

Professor, Master in Visual and Digital Media and Master in Customer Experience & Innovation

Co-Founder and Captain, La Nave Nodriza
Partner and Strategic Designer, ilios

AREA

Master in Customer Experience & Innovation

Master in Visual and Digital Media

Subjects
User-Centered Design
Innolab: human-centered design

Professional Experience
Adventurer at heart, Isa has been sailing the design seas for more than 20 years. Having completed a Master in Information Sciences, she never meant to be a designer, but soon fell in love with the process of finding better solutions to users’ problems. In the late 90s she co-founded her own design firm and started to work on editorial and branding projects. And then the Internet appeared and changed her life forever.

She worked for different companies as a web/usability/ux designer in the early 2000s (Ajuntament de Barcelona, Barcelona Activa, Páginas Amarillas, BBVA, OpenBank, Banco de Santander, Cadena Ser, Decathlon, etc.) and ended up as a design manager creating UX departments, defining strategies and methodologies.

In 2013 she started to work as a freelancer, became part of the ilios network and co-founded La Nave Nodriza, a design school based in the heart of Madrid. She is now specialized in the early stages of the projects, when there’s still a lot of uncertainty, and facilitating innovation and design processes.