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Jaime Veiga


Jaime Veiga


Professor, Master in Market Research & Consumer Behavior

Academic Director Master in Market Research and Consumer Behavior, IE University
Global Strategic Insights - Southern Europe Head, Johnson & Johnson


Master in Market Research & Consumer Behavior

Observational Methods
Ethnography, Anthropology & Cultural Marketing
Project III: The Integration Challenge
Meeting With the Academic Director
Meeting With the Academic Director II
Meeting With the Academic Director III

Academic Background

Chemical Engineer, University of Santiago de Compostela (Galicia, Spain)
Student of Psychology in UNED (Madrid, Spain)

Corporate Experience
P&G WE Department- 2001-2005 : R&D process Engineer/ Product research (Brussels)
P&G Iberia 2005-2007: CMK (Market research) Associate manager beauty (Madrid)
P&G Iberia 2007-2009: CMK Spain supporting Sales teams (Madrid)
P&G Western Europe 2009-2010: CMK Senior Manager of experts in Point of Sale (Geneva)
P&G Iberia 2011- 2014: Shopper Marketing Manager
2015-now Johnson&Johnson Head of Global Strategic Insights Southern Europe

Professional Experience
Jaime started his career as R&D Chemical Engineer at Procter & Gamble, in Brussels. After 3 years he moved within R&D to the Product Research role, where he discovered market research when qualifying fabric softener formula (Lenor) to be launched in Russia, Eastern Europe or Saudi Arabia.

He moved then to Madrid to the Market research Dept (Consumer Market Knowledge) within P&G, where he studied the shopper and got familiar with many research techniques. On 2009 he’s assigned as Market Research Senior Manager Western Europe, where he manages a team of experts on research at the point of sale. In 2011 he comes back to Madrid as Shopper Mkt Senior Manager, where he becomes an expert on the shopper, working closely with sales teams and key distributors.

On 2015 he joined Johnson&Johnson as Head of market research for the Southern Europe cluster for the Consumer unit.

On the personal side, he loves travelling and sports (badminton especially), and he’s passionate about understanding what it goes deep inside our mind (Psychology, NeuroSciences).