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Luz Erhardt Ybarra

WHO

Luz Erhardt Ybarra

POSITION

Professor, Master in Visual and Digital Media

Chief Client Services Officer, Saffron Brand Consultants

AREA

Master in Visual and Digital Media

Subjects
Brand Strategy

EXPERIENCE
Luz leads Client Services at Saffron Consultants, heading teams across the organisation, overseeing new business opportunities and setting best practice to deliver the enduring and mutually beneficial relationships that are typical of client engagements at Saffron.

She was born in Spain but has German roots, reflected in the way she mixes an Anglo-Saxon fondness for precision with the typically Latin flair for understanding the EQ end of the spectrum. She’s led long term programme engagements for a diverse range of clients including YouTube, Sabadell, Sodexo, Scania, BBVA, Proximus, Voith and Kyivstar.

Luz speaks Spanish, English and French and is a lecturer at IE’s Business and Communication Schools in Madrid and Barcelona. She loves anything to do with Sci-Fi and has a soft spot for her daughter, MiniLuz, whose similarities don’t just end with the name!