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Manuel Ángel Alonso Coto

WHO

Manuel Ángel Alonso Coto

POSITION

Professor, Bachelor in Information Systems Management and Master in Business Analytics & Big Data

Director Programa Superior en Marketing Digital, IE Business School
Director Programa Avanzado en Mobile Business, IE Business School

AREA

Bachelor in Information Systems Management

Master in Business Analytics & Big Data

Subject
Humanoids Robotics
Fundamentals of sales and marketing

Professinal experience
Professor Alonso Coto thinks the future of marketing –and especially advertising- can be nothing but digital: “once you realize the e-marketing industry has been doubling its size each year for the last three ones, you may no longer conceive marketing without technology”. And he has a solid knowledge base to make this statement; Manuel’s path to consultancy and teaching in the fields of marketing and advertising began with technology management but it was when taking his Executive MBA at IE Business School that he discovered his interest in Marketing After graduating he combined this new vocation with his old passion for technology.