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Michael Roe
- WHO
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Michael Roe
- POSITION
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Professor, Master in Market Research & Consumer Behavior
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Research trainer/consultant, Freelance
- AREA
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Master in Market Research & Consumer Behavior
Subject
Product Launch Simulator
Professional Experience
A career market research practitioner with Research International, Michael became a freelance research trainer/consultant. During his career he conducted market research projects for major multinational clients all over the world. He has presented papers at ESOMAR conferences and seminars in Europe, the U.S. and Japan. He is the author of textbook “Market Research in Action” and designer of the unique market research training simulation ‘microlaunch’.