Professor, Master in Market Research & Consumer Behavior
Research trainer/consultant, Freelance
Master in Market Research & Consumer Behavior
Product Launch Simulator
A career market research practitioner with Research International, Michael became a freelance research trainer/consultant. During his career he conducted market research projects for major multinational clients all over the world. He has presented papers at ESOMAR conferences and seminars in Europe, the U.S. and Japan. He is the author of textbook “Market Research in Action” and designer of the unique market research training simulation ‘microlaunch’.