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Patrick Cotting


Patrick Cotting


Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Chairman & CEO, CCI COTTING Consulting Ltd.
President of the Jury, Moderator, Co-organizer, Swiss Sponsorship Awards
Partner, Beekeeper
Official Representative of A+E Networks, A+E Networks UK
Member of Management Board, Mobile Angels


Master in Corporate & Marketing Communication FT

Master in Corporate & Marketing Communication PT

Strategic Sponsoring and Partnerships Management

Professional Experience
Dr. Patrick Cotting is – besides investing about 20% of his time for lectures and research at different Universities – Chairman and CEO of CCI Cotting Consulting Ltd. and CCI Media.

He consults profit-oriented companies and NGO’s on the development and evaluation of Partnership, Sponsorship, Media and Brand Experience strategies and runs research projects in the fields of CSR, CSV, Reputation Management, Media Equity Analysis, Advertising and Branding. He has consulted in the past or is consulting companies, organizations and institutions on an international and national level, in all sorts of branches (Insurances, Banks, Internet, TV, Luxury Goods, Watches, FMCG, Energy, Science, Adventure, Sports, Culture/Arts, Charities etc.; please see for an overview www.cci-cotting.ch / www.cci-media.ch / www.partnerwise.ch).

The main clients and projects he ran during the last years were:

Samsung Switzerland: Re-Engineering the Sponsorship and Brand Experience strategy.
SwissRe: “Flightforthefuture.com” – the content concept to distribute and cover the sponsorship of SwissRe Corporate Solutions for SolarImpulse; shortlisted for the M&M Global Awards 2015.
PlanetSolar: First Around the World with Solar Energy (responsible for all partnerships and the event management worldwide); 2010-2012.
Swatch: Development of the Swatch SnowPark / Shoot my Ride concept (2008-2013), winner of the Swiss Sponsorship Award 2012.
UEFA EURO 2008: Responsible as Head Finance / Sponsorship for the activities in the Host City Basel.
Development of Brand Experience, Partnership and Sponsorship Strategies and concepts for Liechtensteinische Landesbank (LLB), CSS Insurances, SAMSUNG Switzerland, Longines (Roland Garros/ Horse Racing), SBB-CFF, CKW, Adecco Group, Suva, Credit Suisse, Crédit Agricole Private Banking, Lombard Odier, SwissRe Corporate Solutions.
Development of a Brand Valuation system in the sponsorship environment for Louis Vuitton.
Best Practice and State-of-the Art study on Philanthropy practices in Europe (done for the Rolex Institute).
Development of Marketing and Fundraising Strategies for Special Olympics Switzerland, the Swiss Golf Association, different museums, for the EPFL project Hydros and working with media groups (e.g. History Channel, A&E-Networks, Eurosport, EpicTV, Joiz).
Developing the vision and strategy for the castle of Grandson, the castle of Colombier, the UNESCO World Heritage Abbey of St-Gall, the museums of Wallis and audit work for the Castle of Chillon.
Cotting has been working prior to CCI at Kraft Foods (Kraft Jacobs Suchard today Mondelez, 1991-93), Johnson & Johnson Medical (1995-96), Credit Suisse (1996-99, Head Planning & Control, Sponsoring Services), Credit Suisse e-Investment Services Europe (1999-2001, Vice President Marketing Alliances & Sponsorships) and Eurosport as Director Accounts & Marketing for Central Europe (Zurich/Paris, 2001-08).

Visiting Professor at IE since 2010. Faculty Member at the Executive Master of Science in Communications Management (EMScom) at USI Lugano since 1999. Member of the Faculty of Economics at USI from 2008-2014. Member of the Faculty of Communication Sciences at USI since 2006. Additional lecture assignments: University of Applied Sciences Northwestern Switzerland FHNW (Executive course in Corporate Communications Management & NPO Management, since 1999), University of Neuchâtel (Special Post-Doc: Financial strategies for cultural institutions, since 1999), EPFL (AISTS, 2008-2014), Cairo University (Egypt, 2009-2011), Bahcesehir University Istanbul (Turkey, 2009-2013), Swiss PR Institute (on PR and communication controlling, 1997-2013).

Ph.D. from the Johannes Kepler University Linz/Austria in sociology and economics (Dr.rer.soc.oec.) in 1999 (summa cum laude). Ph.D. dissertation on Development of a new sponsorship theory as well as the Sponsorship Scorecard, an approach for the strategic planning and control of effective and efficient sponsorship & experiental marketing activities. Masters in Business Administration from the University of Fribourg/ Switzerland (lic.rer.pol.) in 1994.