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Peter Thomas Boland

WHO

Peter Thomas Boland

POSITION

Professor, Bachelor in Communication and Digital Media

AREA

Bachelor in Communication and Digital Media

Subject
Advertising Planning

Professional Experience
Current:
Business & Marketing Consultant
Previous Positions
Founding Partner at Shopciable
Chief Strategy Officer, Mediabrands (Interpublic)
President, Universal McCann (Interpublic)

Education & Professional Qualifications
Honours Degree graduate in Modern Languages and Business Studies from Leeds University.

Main Projects
With more than 29 years’ experience in senior roles in multinational companies in both the marketing and communications disciplines, Peter has worked for some of the most widely recognized global brands including Coca-Cola, Bacardi, Microsoft, L´Oreal, Telefonica, Orange, Renault, Chanel, Disney, Philips, Kraft and BMW.
In addition to his Management roles, Peter has never abandoned his passion for the strategic planning of brands, and has become an expert in the field of Communications Planning, Creativity and Innovation.
He is a regular speaker at industry events and has served as a jury member at a number of international and national advertising festivals such as Cannes and the Eurobest Awards.