Professor, Master in Market Research & Consumer Behavior
Director Analytics & Insights for Southern Europe, Procter & Gamble
Master in Market Research & Consumer Behavior
Communication Effectiveness and ROI
Professional with wide experience in marketing and in consumer and market understanding, across brands, retails and countries. Having developed my extensive career in Procter & Gamble with 25+ years, my experience spans from roles in shopper, corporate and line marketing to deep expertise in consumer & market knowledge, and in past years integrating this with business analytics and big data to turn data into actionable business insights which drive the business/brands.
Broad experience in local and global and regional positions, being in most recent years the Analytics&Insights leader for Southern Europe (Spain, Italy and Portugal).
Passion for identifying unrevealed consumer/markets insights that inspire winning actions in the market place.