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Teresa Travesí

WHO

Teresa Travesí

POSITION

Professor, Master in Market Research & Consumer Behavior

Director Analytics & Insights for Southern Europe, Procter & Gamble

AREA

Master in Market Research & Consumer Behavior

Subject
Communication Effectiveness and ROI

Professional with wide experience in marketing and in consumer and market understanding, across brands, retails and countries. Having developed my extensive career in Procter & Gamble with 25+ years, my experience spans from roles in shopper, corporate and line marketing to deep expertise in consumer & market knowledge, and in past years integrating this with business analytics and big data to turn data into actionable business insights which drive the business/brands.

Broad experience in local and global and regional positions, being in most recent years the Analytics&Insights leader for Southern Europe (Spain, Italy and Portugal).
Passion for identifying unrevealed consumer/markets insights that inspire winning actions in the market place.