Go back

Yamina Pérez Hualde


Yamina Pérez Hualde


Professor, Master in Digital Marketing PT and Master in Market Research & Consumer Behavior

Account director, Millward Brown Spain


Master in Digital Marketing PT

Master in Market Research & Consumer Behavior

Focus groups & In-depth interviews
Understanding Consumer Behavior II

Yamina is a person who seeks professional growth in her day to day, restless and always attentive to innovati ons that add value in the business of marketing and market research.

The training is part of passions from a young age, he started forming basketball teams, and nowadays he is excited by the contact with the students from different Business Schools and Universities. She feels passion when she perceives how the new generations evolve and they feel illusion and ambition for their future, trying to help in the professional growth of these young people through their professional experience.

Corporate Experience
Associated Director in Kantar (current position), Spain 2018 – 2020
Account Direct in Millward Brown, Spain 2002 – 2018
International Qualitative research in Ergo Advanced Research, Spain 1998 – 2002
Trainee in Coca Cola Spain in the Human Resources Department, Spain 1997 – 1998

Other activities:
Spanish Member of the EuroQual team in Millward Brown
Expert in International Projects of different segments: Technology, FMCG, Spirits, Banking
Expert in Cinema Projects, testing trailers, films…
Responsible of different international projects with big clients such as Madrid Image in 16 countries, Telefonica new positioning, presenting in Coca Cola Atlanta a project about clothing trends

Academic Experience
Yamina Perez-Hualde has been invited to some Universities and Business Schools to give talks about Marketing Research, Qualitative Techniques & Consumer Behavior (Universidad Auntónoma de Madrid, Universidad Complutense de Madrid, IED Business school)
She has also been invited to the different Millward Brown areas and subsidiaries to teach and give talks about Qualitative as a professional expert in International environments (Rumania, Portugal, …)
Yamina has written different articles for the industry Magazines about the spirit market and give some speeches in AEDEMO (Spanish market research professionals Association) (now I+A)
Expert in Neuro-Qualitative Approach within Business Intelligence
Adjunct Professor of Focus Groups and in depth interviews  IE University, Spain, 2018 – Present
Adjunct Professor of Marketing research and consumer Insights  interviews  IE University, Spain, 2019 – 2020
Professor of NeuroQualitative, UCM, Spain 2019 – 2020

Academic Background
Degree in Psychology. Autónoma University in Madrid, Spain 1993 – 1997
Postgraduate in Marketing & Communication. Autónoma University in Madrid, Spain, 1997