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Carlos Martín Álvarez


Carlos Martín Álvarez


Professor, Master in Digital Marketing

Customer Marketing Manager, Mahou


Master in Digital Marketing FT

Building a marketing plan in a digital world
Marketing management
Marketing in action

Carlos Martín holds a wide experience in Marketing, Digital and Sales Strategy working in top companies. After finishing his double Bachelor in Business Administration and Law in 2009, he has developed his career in top multinational FMCG companies, such as Procter & Gamble and Mahou San Miguel, for more than 11 years’

In 2016 he started the IE Executive MBA, and once finished, in 2017, he was awarded with the best student award of all the IE Executive programs 2017. After this experience and having always showed passion for Marketing and Teaching, in 2018 he started giving lessons as adjunct professor the IE Business School and IE University.

Corporate Experience
MAHOU SAN MIGUEL: Currently working as Customer Marketing Manager for the beer company, he has also assumed positions in the past as Brand Manager of Solán de Cabras and Shopper Marketing for the whole beer and water category, 2013 – Present
PROCTER & GAMBLE: Carlos counts with 4 years of experience as Digital Marketing Manager for Spain & Portugal of brands such as Oral-B, Pringles, Fairy, Duracell or Braun, previously starting his career in Brand Management, 2009 – 2013

Academic Experience
Professor of Digital Marketing, Social, Mobile and Analytics. Global MBA IE Business School
Professor of Marketing Management, IE University. Bachelor in Business Administration, since 2019
Professor of Marketing in Action, IE University Bachelor in Business Administration, since 2019
Team Coach at the Master in Global Digital Marketing at the HST School, since 2018
Invited Marketing Professor, Universidad Autónoma de Madrid, 2010 – 2013

Academic Background
Executive MBA at IE Business School (IE Best Student Award of all Executive Programs in 2017)
Bachelor Degree in Business Administration at Universidad Autónoma de Madrid
Bachelor Degree in Law at Universidad Autónoma de Madrid