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  • What is a Case Study

    IE Publishing and The Case Centre tell us about the case method. Scott Andrews is a well known strategy professor and speaker at the Case Workshop that IE Publishing and The case Centre organized at IE Business School. In this video the professor explains what are, in his opinion, the main characteristics of a good case study.

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IE is constantly generating knowledge in the field of management. National and international companies increasingly request our services and use our materials to train their executives.

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Consult any one of our more than 5000 specialized documents. Thousands of cases, and hundreds of technical notes will expand your knowledge in every areas of business.

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Our teaching faculty is formed of dedicated professors who are highly specialized in their respective disciplines. Some of them have consolidated their knowledge in written form, meeting with great publishing success.

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Porsche AG. Beyond the limits of luxury?

Sinopsis

The case describes Porsche´s success over the first decade of the 21st century in the luxury car market. It also touches on Porsche´s acquisition by the Volkswagen Group (VW) after long, complex and family-based conflicts. The case is focused on the two new models Porsche introduced in the late 2013. Interestingly enough they would become the most expensive (918) and the most affordable (Macan) Porsche to date. This is a new strategic challenge for Porsche. Growing their business in two new spaces, high end and low end of the market, represent a good growth opportunity but also a major strategic challenge.

Publication Sheet

Author/s:  David Millan Planelles

Code: DE1-204-I

Published: October, 03

Type: Case

Tags: strategy, luxury, positioning, growth

Area: Economic and Business

Language: English

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Sownage: Cyber security and business continuity.

Sinopsis

Written by professors Álvaro Arenas and Kiron Ravindran, which analyses the cyber-attack launched against Sony PlayStation in April 2011, so as to study how companies should respond to such attacks and how to develop and use a continuity plan in the business.

Publication Sheet

Author/s:  Álvaro Arenas , Kiron Ravindran

Code: 

Published: January, 01

Type: Case

Tags: Information Systems, cyberattack

Area: Economic and Business

Language: English

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Providing quality health care under budget constraints: A case study of the Manises PPP experience.

Sinopsis

The case deals with the topic of the projects in which the public and the private go hand in hand and the consequences and economic difficulties this entails.

Publication Sheet

Author/s:  Gayle Allard

Code: 

Published: December, 01

Type: Case

Tags: Economy, public and prívate.

Area: Economic and Business

Language: English

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Rosa Vañó and Castillo de Canena.

Sinopsis

This case study tells the story of the gourmet olive oil company "Castillo de Canena" together with professional career of their protagonists. The multimedia case puts the student into the image with graphs and audiovisuals, together with some in depth interviews of the transformation of the company and the persons and their future challenges.

Publication Sheet

Author/s:  Custodia Cabanas

Code: 

Published: December, 01

Type: Case

Tags: Recursos Humanos, liderazgo, empresa familiar, cambio.

Area: Economic and Business

Language: English

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Rare Earth Elements: China´s Monopoly and the Global Supply Chain for Green Technologies

Sinopsis

The case examines the consequences of China’s decision exercise its monopoly power over the supply of rare earth elements, which are essential inputs in a variety of green/high-end technologies. Companies highly dependent on REEs, like Toyota and Siemens, need to weigh their options. Potential upstream competitors, notably Lynas, need to assess the risks of entering into production, given that REEs entail large sunk costs and produce non-trivial radioactive wastes

Publication Sheet

Author/s:  Jeffrey Timmons, Stanley Yong

Code: 

Published: July, 04

Type: Case

Tags: Non-Market Strategy; Business, Government and Society; Strategy; Environment/Green Technologies

Area: Economic and Business

Language: English

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Xstrata

Sinopsis

In 2010, the Australian Government announced a proposed overhaul of the taxation regime governing its large mining sector. The announcement came at a time when Australia’s mining industry was booming but concerns were also growing about how to distribute the gains of the mining boom between mining companies and the Australian people, and how to harness the success in the mining sector to promote long term sustainable economic growth across Australia. It was partly to address these concerns, as well as to improve the efficiency of the way in which mining was taxed, that the tax reform proposal was developed. At the heart of the proposal was a shift from a volume based royalty system of taxation to a system based on mining companies’ profits. The mining sector in Australia viewed the tax reform proposal negatively and anticipated that it would hurt profits and performance in the short and medium term. Focusing on Xstrata, the largest foreign mining company operating in Australia, the case charts how the mining industry acted collectively to conduct a wide-ranging and aggressive public and private lobbying campaign against the tax. Central to this campaign was the use of traditional and new media – newspapers, radio, television, internet, and social networking sites – to try and turn public opinion against the tax. This campaign successfully sowed doubts into the minds of many and attracted support from the political opposition, and other business groups outside of the mining sector. So successful was the campaign that it contributed significantly to weakening the position of the Prime Minister who proposed the tax, Kevin Rudd.

Publication Sheet

Author/s:  Daniel J. Blake, Aaron Cowper, Patrick Gatland

Code: DE1-202-A-I

Published: June, 25

Type: Case , Practice Case

Tags: Tax, Resources, Lobbying, Framing, Australia, Mining, Media, Rudd, Gillard, Xstrata, BHP, Public Relations

Area: Economic and Business

Language: English

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LVMH & Bulgari, Luxury Time

Sinopsis

Professor of Strategy David Millán Planelles, who is also an expert on the luxury sector, wrote the case study LVMH & Bulgari, Luxury Time, which deals with LVMH’s acquisition of Bulgari. The study evaluates the high-end timepiece industry and discusses the challenge LVMH faces in expanding its operations within this type of industry.

Publication Sheet

Author/s:  David Millán Planelles

Code: DE1-189-A

Published: January, 01

Type: Case , Practice Case

Tags: strategy, LVMH, Bulgari, Luxury

Area: Economic and Business

Language: Spanish

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The strategic plan: A practical guide

Sinopsis

The note, written by professors Nestor Miranda and Gonzalo Real, provides a list of topics for senior corporate managers to take into account when carrying out procedures related to a strategic plan, including diagnosis, preparation, implementation and follow-up, while at the same time involving general management personnel.

Publication Sheet

Author/s:  Néstor Miranda y Gonzalo Real

Code: DE2-120

Published: March, 01

Type: Technical note, Technical Note

Tags: strategy, management

Area: Economic and Business

Language: Spanish

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Famosa

Sinopsis

This Interactive case study covers the financial restructuring of the company Famosa in 2009. During this year the company cannot deal with the debt and starts negotiations with its creditors to alter terms and conditions to ensure the viability of the company in the long term. The student must analyze not only the state of the industry and the company, but also develop a new business plan detailing the new financial commitments in terms of interest payments and then later deadlines for discussion with a representative of the financial lending institutions.

Publication Sheet

Author/s:  Francisco López Lubián

Code: DF1-187-I-M

Published: January, 01

Type: Case , Practice Case, Multimedia

Tags: Debt, Debt restructuring, Bank, Financial Operations

Area: Economic and Business

Language: English

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UCOM 10 Case

Sinopsis

The UCOM10 case is designed to stimulate discussion about the early stages of the venture creation process where the venture opportunity relates to the commercialization of a novel technology. The case examines the cultural, personnel, technological and market issues relating to the choice of the appropriate commercialization strategy for a spinoff company called UCOM10. It further describes the early negotiations with a venture capital investor. The main protagonist is Tom Lewis, a commercialization manager within the university´s Technology Transfer Office (TTO), locally called the Business Liaison Office

Publication Sheet

Author/s:  Peter Bryant

Code: GE1-129-I

Published: October, 18

Type: Practice Case

Tags: Entrepreneurship, innovation, high technology

Area: Economic and Business

Language: English

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El mercado español de comunicaciones móviles: La guerra de los operadores

Sinopsis

The case discusses the competitive field of mobile communications and the strategic actions taken by those operating within it.

Publication Sheet

Author/s:  Joaquín Garralda

Code: DE1-191

Published: January, 14

Type: Case

Tags: Mobile communication, strataegic actions.

Area: Economic and Business

Language: Spanish

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Books from our professors

In this section we display the latest books written by our professors. We have had the opportunity to publish some of these titles under the IE label thanks to the publishing agreements we hold.

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  • Portada Boards.jpg
    Boards under crisis Author/s:  Alberto Lavín , Carmelo Mazza An innovative, research-based review of how boards make decisions during crises – designed to offer insight and accessible theories for invested senior...
  • Portada Lopez Lubian Corporate Restructuring.jpg
    The Executive Guide to Corporate Restructuring, UPCOMING PRESENTATION Author/s:  Francisco López Lubián In recent years the continuity of many firms has been achieved by means of negotiating processes whereby liabilities can be restructured, a task which takes...
  • Portada-Social-Impact-Finance-72x105.jpg
    Social Impact Finance Author/s:  Faisal M. Atbani, Cristina Trullols (Ed.) The recent financial crisis has significantly damaged the global financial industry's image, particularly affecting the image of interest-bearing assets as...

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  • Portada-Alto-y-Claro.jpg
    Alto y claro. UPCOMING PRESENTATION Author/s:  Javier Bernad Only Available in Spanish. Javier Bernad reveals the tenth principles to succeed in public speaking with conviction, a direct message and enthusiasm.
  • Portada-Comunicar-para-transformar-72x105.jpg
    Comunicar para transformar Author/s:  Custodia Cabanas , Asunción Soriano Only available in Spanish. La comunicación interna está sufriendo un avance imparable y se presenta hoy como la gran aliada estratégica de las empresas para...
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