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Ignacio Arrola Albarracín

WHO

Ignacio Arrola Albarracín

AREA

Marketing

Ignacio works as Marketing and Commercial Director of Mediapro for the Group’s B2C products such as Gol Televisión, beIN SPORTS, OneSoccer or UBEAT. He joined Mediapro 10 years ago and has worked with all the great rights properties such as LaLiga, Premier League, League 1 and Calcio, with UEFA, FIFA, Formula One or MotoGP, and with distributors around the world including the traditional as Movistar, SKY, Canal +, DirectTV, FO or ESPN and the not so new Facebook, Amazon, Twitter, Youtube. Bachelor of Business Studies from the Complutense University of Madrid and Executive MBA from the Instituto de Empresa. In his beginnings he worked in the advertising agencies Young & Rubicam and in Ruiz Nicoli managing customer accounts of Great Consumption. Subsequently, he moved to the marketing environment to take charge of the Commercial Communication and Advertising of the pay TV operator of Telefónica, Vía Digital. He has also been Director of Business Development and Digital at Audiovisual Sport and Sogecable (Canal +).

Corporate Experience

• CMO, Mediapro, 2.009 – today

• New Media Rights Director, Audivisual Sport & Sogecable, 2.003 – 2.009

• Head of Advertising, Via Digital, 1.999 – 2.002

• Account Manager, Young Rubicam, 1.999

• Account Manager, Ruiz Nicoli, Spain, 1.996-1998

Academic Experience

• Adjunct Professor of Marketing, IE Business School, Spain, 2014-Present

Academic Background

• Executive MBA in Business Administration IE Business School, Spain, 2006

• Bachelor in Business Administration, Universidad Complutense de Madrid, España, 1994