Vaishnavi Kale

Vaishnavi is a PhD candidate at IE Business School- IE University and her primary research interests include consumers’ responses to atypical marketing communications, such as self-deprecation. Additionally, she is also interested in and conducts research about consumer-technology interactions. She is minoring in Information Systems and works closely with Dr. Eda Sayin.

She has a Bachelor’s degree in Chemical Engineering from Manipal University, India and a Master’s degree in Management from IE Business School, Madrid. She worked with KPMG India as an Analyst in the Advisory arm of the consulting firm. While pursuing her Master’s degree, she was introduced to the vast and exciting world of Consumer Behaviour and her naturally inquisitive personality drove her to pursue a career in research.