IE Business School Marketing MOOC Receives EOCCS Certification from the EFMD

In this particular specialization, explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). After completing the four courses, students take part in a Capstone Project in which they run a real product through the marketing mix.

“We are proud to receive the EOCCS certification for our MOOCs in Marketing, particularly because “Marketing Mix Implementation” is the first MOOC specialization to receive this certification,” said Martin Rodriguez, Director of IE Publishing. “Online teaching is an important part of IE’s DNA, so participating in the certification process is not only an honor but a catalyst to continuing striving to shape the future of online education.”

“EOCCS has been designed as a demanding and quality-driven international certification system, firmly embedded in the general philosophy of EFMD accreditations, namely internationalization, practical relevance and quality improvement,” said David Asch, EFMD Quality Services Director.

EOCCS is an international online course certification system designed to evaluate the quality of online business and/or management-related courses that either stand-alone or constitute part of a certificate or program. EOCCS aims to evaluate the quality of exemplary online business and/or management courses. Firmly embedded in the general philosophy of EFMD accreditations - internationalization, practical relevance and quality improvement - EOCCS is open to any institution, including higher education, corporate institutions and public agencies.

"EOCCS gives online courses within universities, business schools, corporate learning organizations and public agencies a top international quality benchmark in the online learning landscape, strengthening not only their market positioning but also allowing for critical self-reflection and peer assessment,” added Anne Swanberg, EOCCS Project Director.