What’s Going On

For Valentina Llinas, experiencing the world through work has always been a priority. Being part of a large family whose nomadic lifestyle took them to cities including Abu Dhabi, Buenos Aires, Houston and London, Valentina’s sense of home was never limited to one place in particular. Instead, it was the tales and wisdom of her parents that provided familiarity.

Having earned her Bachelor in Industrial Engineering from the Universidad de Los Andes with a double minor in business administration and French studies, Valentina’s skill set is by no means restricted to just one area. As she moved into a professional setting, however, it was her long-standing international experience—and being an innate storyteller and future-forward thinker—that truly set her apart.

For Valentina, the field of marketing was a natural fit. As a way to tell stories and connect with an international audience, this calling has led to her current role as Senior Manager Global Marketing Strategy for world-renowned luxury brand Swarovski.

Currently spearheading a new portfolio strategy for home décor as part of the company’s first rebrand in its 125-year history, Valentina counts on her mindset of disruption, transformation and global orientation. The most enriching part of her role is collaborating with colleagues from every corner of the globe. “There are never two people from the same background in one meeting,” she says. “It’s this kind of diversity that sparks creativity, innovation and a lot of fun!”

12 Jul 2021