Executive Master in Strategic Marketing and Communication
Executive Master in Strategic Marketing and Communication
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THE 360-DEGREE VISION YOU NEED FOR IMPACT
THE 360-DEGREE VISION YOU NEED FOR IMPACT
Today’s consumers demand new forms of engagement, open innovation and brand co-creation. Marketing and sales professionals must be equipped with a 360-degree vision of the latest trends, technologies and strategies in order to harness the power of digital platforms, social media and digital strategy in unexpected ways. The Executive Master in Strategic Marketing & Communication focuses on your aspirations, strengths and purpose to help you pursue the next best you and make a real impact in the sector.
Gain the necessary tools to guide businesses through the new challenges posed in today’s dynamic digital world. This program is carefully designed to prepare you to take the next step in your career:
- Our hands-on approach gives you key insight into the latest tech and trends in marketing and communication. Learn with top professors who are sector-leading professionals in the field.
- The unique blended format of this program combines online lessons with intensive face-to-face learning periods, allowing you to continue with your professional responsibilities while you upskill and expand your network through the IE Community.
- Our extensive career resources help you build your ideal career by preparing for professional growth, expanding your leadership skills and leveraging our partnerships with top companies.
- Exclusive networking opportunities with classmates and peers who come from different international backgrounds and industries, where their extensive experience and knowledge will enhance your learning experience.
*The 2026–2027 intake starts on April 13th.
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ABOUT THE PROGRAM
WHO IS THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION FOR?
WHO IS THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION FOR?
IT'S FOR INDIVIDUALS WHO...
…are future-thinking professionals with a strategic business mindset in the marketing and communications field and have at least three years of work experience. The part-time format offers the flexibility to study without putting your career on hold.
ARE LOOKING FOR...
…a 360-degree vision of communication, management and digital strategies, the program shapes impactful leaders capable of driving business growth through branding, communication, marketing and reputation management. Students may go on to work in roles such as brand manager, crisis communication and reputation manager, communication director, CSR and social impact manager, new media strategist, risk and crisis manager, and more.
KEY AREAS OF THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION
KEY AREAS OF THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION
CORPORATE BUSINESS & MANAGEMENT
STRATEGIC COMMUNICATION AND MARKETING
COMMUNICATION AND MARKETING PLANS
TOOLS AND SKILLS FOR COMMUNICATION AND MARKETING
REASONS TO STUDY THE Executive Master in Strategic Marketing & Communication
REASONS TO STUDY THE Executive Master in Strategic Marketing & Communication
IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.
- 01.
A DEEP DIVE INTO COMMUNICATIONS IN THE DIGITAL ERA
Develop the latest skills and knowledge to overhaul your profile from A to Z, not only in communication and marketing plans, but also in contingency, issue management, brand management, CSR and reputation plans.
- 02.
A FLEXIBLE BLENDED PROGRAM TO SUIT YOU
Our unique blended format allows you to fit your studies around your busy work schedule. With a mixture of remote and in-person study, you’ll have the best of both worlds, including three face-to-face weeks in Madrid, with only the first and last weeks being mandatory.
- 03.
LEARN FROM TOP PROFESSIONALS OF THE NEW DIGITAL ECONOMY
Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.
- 04.
MAKE THE RIGHT CONNECTIONS
Gain access to IE University’s unparalleled network of 60,000 professionals worldwide and a careers department focused on helping you build relationships that matter.
WHAT'S THE PART-TIME FORMAT LIKE?
WHAT'S THE PART-TIME FORMAT LIKE?
OUR FLEXIBLE PART-TIME PROGRAM INCLUDES
OUR FLEXIBLE PART-TIME PROGRAM INCLUDES
The forums allow you to participate in the faculty-led asynchronous sessions every week from Monday to Thursday. Professors will moderate these written discussions about chosen topics in order to achieve the learning objectives.
ONLINE PERIODS
Through our virtual campus, you get a challenging and highly interactive educational experience. The well-structured, faculty-led sessions fit into the modern professional’s busy schedule and can be accessed anywhere there is an internet connection. Engage with other global professionals in synchronous and asynchronous sessions including interactive small groups where you work on real-world, industry-based case studies.
YOUR FUTURE NETWORK
YOUR FUTURE NETWORK
EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION PROGRAM STUDENT PROFILE
EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION PROGRAM STUDENT PROFILE
Our students come from a variety of academic and professional backgrounds, which is a key factor that enriches the classroom experience.
They are reimagining the way marketing, communication and branding coalesce to provide essential value to organizations and are ready to face the challenges of the new digital economy. The ideal candidate for this program has at least three years of work experience, wants to upskill in their career, expand their knowledge in Communication and Marketing and anticipate future developments to stay ahead of the curve–all while continuing to work while studying.
While our students come from a variety of academic and professional backgrounds, most of our current students have a background in the following areas:
BUSINESS & ECONOMICS
Young leaders in business, economics and marketing who want to increase their knowledge of Marcom and gain today’s digital advantage in order to lead teams in an innovative way.
COMMUNICATION, PR, AND ADVERTISING
Established professionals in communications, journalism, branding, PR and advertising who want to apply their skills to grow in their positions and lead their teams and organizations with skills like stakeholder management and internal communication.
ARTS & HUMANITIES
Graphic designers, photographers and other artists who want to focus on how Marcom and business are intertwined with a strategic, managerial and analytical approach.
STUDENT PROFILE
STUDENT PROFILE
ACADEMIC BACKGROUND (%)
Business/EconomicsCommunicationInternational Relations/Political ScienceHumanitiesEngineeringArchitecture & DesignLawScienceREGIONS REPRESENTED (%)
EuropeSpainLATAMMEAGENDER (%)
Female (%)Male (%)
- 83%International students
- 3YEARS MINIMUM PROFESSIONAL EXPERIENCE
- 9different languages spoken in class
HERE ARE SOME POSITIONS OUR STUDENTS CAN ACHIEVE AFTER THE PROGRAM
HERE ARE SOME POSITIONS OUR STUDENTS CAN ACHIEVE AFTER THE PROGRAM
Career Opportunities
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DISCOVER MORE ABOUT CAREER OPPORTUNITIES WITH THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION
DISCOVER MORE ABOUT CAREER OPPORTUNITIES WITH THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION
DISCOVER THE STUDENT EXPERIENCE
STUDENT SUCCESS STORIES
STUDENT SUCCESS STORIES
At IE Business School, one of our core goals is to blend expert teaching with practical learning, equipping students for real-world success. Our current students in the Executive Master in Strategic Marketing and Communication program are making remarkable strides in their careers, securing prestigious internships and positions at leading global companies.
Learn more about their journeys here:
MARKETING, COMMUNICATION & SALES: WHAT COULD YOUR FUTURE LOOK LIKE?
MARKETING, COMMUNICATION & SALES: WHAT COULD YOUR FUTURE LOOK LIKE?
OUR FACULTY
OUR FACULTY
MASTER IN STRATEGIC MARKETING & COMMUNICATION ACADEMIC DIRECTOR
MASTER IN STRATEGIC MARKETING & COMMUNICATION ACADEMIC DIRECTOR
CRISTINA VICEDO ÁLVAREZ - PROFESSOR IN THE FOLLOWING MASTERS: EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION, MASTER IN DIGITAL MARKETING & ANALYTICS
- General director of FutureBrand in Madrid
- President of the AeBrand management board
- Representative in communication and branding forums and institutions (Woman's Week Foundation, Dircom)
Discover related programs to the Executive Master in Strategic Marketing and Communication:
Discover related programs to the Executive Master in Strategic Marketing and Communication:
THE ULTIMATE GUIDE
THE ULTIMATE GUIDE
Everything you need to know about our Marketing and Communication events
READ OUR BLOG
READ OUR BLOG
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
WHO IS THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION FOR?
This program is best for future-thinking professionals with a strategic mindset and at least 3 years of work experience in marketing, communications or related roles. Cohorts include students who are driven by a desire to have a full understanding of communications, management and digital strategies. Graduates take on professional roles such as Brand Manager, Communication Director, Crisis & Reputation Manager, CSR/Social Impact Manager and New Media Strategist.
WHAT MAKES THE FORMAT EXECUTIVE-FRIENDLY?
The blended model of the Executive Master in Strategic Marketing & Communication combines weekly faculty-led asynchronous forums, live online sessions and three face-to-face periods in Madrid and Segovia. This lets you keep working while building skills and expanding your network through immersive workshops and classes.
WHAT ARE THE PROGRAM’S KEY LEARNING AREAS?
The Executive Master in Strategic Marketing & Communication has four pillars: Corporate Business & Management; Strategic Communication & Marketing; Communication & Marketing Plans; and Tools & Skills for Communication & Marketing.
WHAT TYPE OF DEGREE IS AWARDED AFTER THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION?
A University Private Degree from IE University, designed for professional application and continual upskilling. IE University is officially recognized by Spanish authorities, and its private master’s programs are designed for professional application and uphold IE University’s standards of excellence.
WHAT DOES THE PART-TIME, BLENDED FORMAT FOR THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION LOOK LIKE?
This part-time program allows you to upskill and expand your network without putting your career on hold. The unique blended format includes:
- Online periods: Get a challenging and highly interactive learning experience through our virtual campus, with well-structured, faculty-led sessions that fit into the modern professional’s busy schedule. Each lesson can be accessed anywhere with an internet connection.
- Live sessions: Connect to live video conference sessions every Saturday, engaging with your peers and professors from all over the globe in real time.
- Asynchronous online discussions: Participate in faculty-led asynchronous sessions from Monday to Thursday every week. Professors will moderate these sessions, covering chosen topics to achieve the learning objectives.
- Face-to-face periods: Take your learning to the real world and meet your peers in person through three intensive, face-to-face weeks in Madrid, with only the first and last weeks being mandatory.