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Articles

Calculando el valor de la innovacion
02 / 09 / 2019

Calculating the Value of Innovation

By Francisco J. López Lubián. Is investing in tech companies viable and sustainable? Before committing to transactions of this sort, investors should analyze the target company’s innovation model and carry out the pertinent economic assessments.

Finance & Control | Innovation | Technology
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Del storytelling al story-living
22 / 08 / 2019

“We’re shifting from storytelling to story-living”: A Conversation with Penny Wilson, CMO of Hootsuite

Sales & Marketing | Strategy | Technology
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Emprendimiento social
21 / 08 / 2019

Social Entrepreneurship: Doing Good ‘and’ Doing Well

Competitiveness & Growth | Entrepreneurship | Global Affairs & Law | Innovation
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Medir para decidir
16 / 08 / 2019

Measure Before Deciding: The Essence of Data in Marketing

Sales & Marketing | Strategy | Talent | Technology
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Impulsando el rendimiento y el compromiso
08 / 08 / 2019

Boosting Employee Performance and Engagement with Positive Leadership and Behavioral Fitness

Human Behavior | Strategy | Talent
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Se trata de seguridad digital
05 / 08 / 2019

Digital Security, Not Cybersecurity

Competitiveness & Growth | Talent | Technology
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Coger el timon con el cash-pooling
18 / 07 / 2019

Taking Control With Cash Pooling

Finance & Control | Strategy
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Ser Agile
12 / 07 / 2019

Being Agile: A Matter of Culture, Method, and Technologies

Competitiveness & Growth | Innovation | Technology
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Gestos que delatan a un orador
08 / 07 / 2019

Gestures that Betray Speakers… and Their Leadership

Human Behavior
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El sector del lujo un terreno fertil
05 / 07 / 2019

The Luxury Sector: Fertile Ground for Innovation

Competitiveness & Growth | Innovation | Sales & Marketing | Strategy
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Una batalla ya no tan silenciosa
01 / 07 / 2019

Silent No More: The Battle for Women’s Empowerment

Competitiveness & Growth | Entrepreneurship | Human Behavior
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