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Letter from the Director

Dear Prospective Student,

There are new complexities in the way we work, shop and learn; the technology we use, increased competitiveness, new forms of communication and collaboration, globalization, sociological shifts and sustainability are some of the issues to be examined. The Master in Strategic Design of Spaces has been conceived to provide students with the skills and knowledge needed to strategically tackle new challenges emerging within the definition spaces which are shaping the future of society.

The program focuses on, but is not limited to, three types of spaces- work, retail and learning- where we spend a large part of our everyday lives. They are also the three fields where the most dramatic changes are occurring in terms of change, technology and cutting-edge innovation.

Work Space goes a step beyond the office, where structure and behavioral patterns have changed dramatically in the last decades, adapting to the ever-changing conditions of technology and organizational culture. New and innovative tech-based start-ups and established companies are handling new complexities including how we work, where we work, the technology we use, increased competitiveness, new forms of communication, globalization, stakeholders’ expectations, sustainability and more. The IE program will provide students with the necessary skills and knowledge to establish positive relationships between the design of the work space, business and the individual.

Retail Space is also going through a complete revolution due to technology and globalization that are transforming it into a networked and broader reality. Brands are being reinvented in order to adapt to the new multi-channel customer approach. The act of shopping has been converted into a fully emotional experience.

Retail space goes beyond mere ‘shopping’ to include new public, meeting and leisure spaces. Consumer behavior is part of more complex human and social activities and this in turn affects the design of retail environments.

Learning Environments are where knowledge and creativity should be fostered by innovatively designed spaces.

The program has a holistic approach that will culminate in a Final Thesis, where students will be able to deploy their knowledge to strategically approach and create a project that pushes their chosen type of space and its use to the next level.

The innovative and pioneering profile of this Master program lies in the combination of IE’s top-ranked business expertise in conjunction with the research knowledge of the Helen Hamlyn Centre for Design at the Royal College of Art in London and the creative approach of IE School of Architecture and Design.

Join the Master in Strategic Design of Spaces and take part in the technological, sociological and cultural revolution of the 21st Century.

Guzman de Yarza
Director,  Master in Strategic Design of Spaces