Master in Strategic Design of Spaces - Study Trips

Unleashing the power of design to boost transformation

Students will get the chance to learn from others and speak with stakeholders in Europe outside the classroom. This program offers the opportunity to visit two different cities, Milan and Basel.

STUDY TRIP TO MILAN

A city renowned for its holistic commitment to design, product and handcraftsmanship.

Futureproof Solutions: Strategic Planning, Cultural Synchronisation, Informed Design, Business Transformation and Sustainable Evolution.

 

Scope of the Trip

In this trip you will visit different kind of key stakeholders in the design manufacturing process that will provide you with knowledge about craftmanship, the industrial design process, the inspiration, the commercialization of products and the positioning in the market

You will be taught how to work closely with the craftsmen, identify quality and excellence, and understand how objects are designed, manufactured, commercialized, exhibited, shown and sold.

Haworth, as one of the key lead brands of the furniture sector, will share with you how it is a global strategic partner to its clients through a consultative approach, digital transformation and innovation in design and delivery.

After the visits, you will also have a Masterclass by Giulio Cappellini on his vision of Design and another with two experts in real projects, the VP WEMEA at Haworth, Francois Brounais, and Jennifer Celesia, EMEA workplace strategist.

Proposed Focus of the Challenge

Through this workshop format session, you will learn how to respond to a workplace design challenge providing a strategic solution that will drive its output from data you generated using Haworth digital tools suite. You will present a holistic solution that answers the specific business criteria / drivers outlined at the beginning of the challenge.

The solution should be  future proof, sustainable (both environmentally and economically conscious) and tailored to the client’s unique needs (as outlined above).

The student with the best response will earn a 6-month scholarship at Haworth.

Proposed Agenda FOR THE MILANO STUDY TRIP

Number of sessions: 4 (each session is 1,5 hours).

DAY 1

  • Arrival early in the morning. Directly from the airport to HAWORTH. Visit the Haworth / Cappellini showroom.
  • Lunch close by.
  • MASTERCLASS on workplace strategy, culture and application; Francois, Jennifer.
  • Exposure of the challenge the students have to solve.
  • Go to hotel, check in.
  • Dinner.

DAY 2

  • Visits of selected workshops (metal, wood, leather…).
  • Lunch close to one of the workshops.
  • Visit of a client workplace for inspiration.
  • Students go back to hotel (or the Haworth showroom, where they have a dedicated area to work?) and have some time to work and organize their proposals.
  • Dinner.

DAY 3

  • Visit the CASSINA showroom.
  • Visit the CAPPELLINI showroom.
  • Masterclass by Giulio Cappellini: “My vision of Design”.
  • Lunch close by.
  • Visit the MARANGONI DESIGN CAMPUS with Giulio Cappellini.
  • Students go back to hotel (or the Haworth showroom, where they have a dedicated area to work?) and have some time to work and organize their proposals.
  • Dinner.

DAY 4

  • Students work all morning.
  • Back to the Haworth showroom for Q&A and further guidance from Francois and Jennifer.
  • Next step will be a presentation of the final proposals in Madrid 2 weeks later.
  • The winner of the scholarship will be announced 1 weeks after the submittal of the proposal.

STUDY TRIP TO BASEL

Students will get the chance to visit the remarkable ensemble of contemporary architecture bringing together the commercial and cultural aspects of the Swiss furniture manufacturer, for decades, the buildings designed by renowned architects, have made the production site a magnet for fans of design and architecture from all over the world.

LAB/ workshop in the VITRA CAMPUS “Built to last, designed to remain”.

Scope of the Subject

In light of the current environmental and ecological crisis, our needs as users, but also the infrastructures and systems that are shaping the world have to change. Constant growth and availability need to be reset to a circular process instead of a linear one, (re)adapting to natural resources and capacities. New products and solutions need to bear the genes of sustainability from the beginning: built to last and designed to remain.

If there is a company truly committed with the environment, has the sustainable values in its core and is leading the strategy in this field, it is VITRA.

In this workshop format, you will learn how to respond to the global environmental challenge by providing design solutions that are future proof, sustainable AND timeless.

TRIP TO BASEL: PROPOSED AGENDA FOR THE LAB AT THE VITRA CAMPUS

KEY Challenge at the Vitra Campus:

The relationship between good design and longevity: how product and interiors can be designed as sustainable and long-lasting solutions.

DAY 1: SECOND SESSION

  • Arrival early in the morning. Directly from the airport to the VITRA CAMPUS.
  • Visit the VITRA CAMPUS (2h guided tour, free visit of VitraHaus).
  • Lunch at the Vitra Canteen (Gehry building).
  • Nora Fehlbaum gives her MASTERCLASS: “What makes a design become a classic?  Built to last, designed to remain” (1,5 hours) and explains the exercise and poses the challenge.
  • Each student works in the challenge.
  • Working Dinner (place tbd).

DAY 2: THIRD SESSION

  • All day students work to develop their proposal (Tadao Ando Pavilion).
  • In-between coaching by Vitra team.
  • Lunch at the Vitra Canteen (Gehry building).
  • Students submit their proposal.
  • “Juries” filter the proposals and choose the best 3.
  • The best students present to Nora Fehlbaum. (15 minutes each) 
  • Feedback from Nora.
  • Dinner tbd.

DAY 3: FOURTH SESSION

  • Early arrival at the NOVARTIS Campus.
  • MASTERCLASS by Marco Serra, Global director of Architecture. “Longlasting design and beauty”.
  • Visit the Novartis Campus.
  • Fly back (or, alternatively, stay in Basel for the weekend).
  • “Once an object is separated form its story, its importance begins to fade” Bill Shapiro. Editor Life Magazine.