STRATEGY IS_ LECTURE SERIES
When architects and designers begin any project, they always have a strategic point of view.
Strategy is having a process to face any challenge and knowing why you are doing it.
This is especially crucial for architects and designers as their work is about integrating many different aspects of complex issues, in order to arrive to the best possible solution. They see opportunities where others don’t. That is the value added they bring to the table.
IE School of Architecture and Design’s lecture series for the year 2018-2019 is titled STRATEGY IS_ Strategy is a tool to guide us towards a common goal: to create more humane environments.
The series of public lectures and events, to be held on both the Madrid and Segovia campuses over the course of the academic year, will bring together leading international architects and designers from diverse architectural and design backgrounds, who share their strategic points of view in all the work they undertake, whether it relates to buildings, new materials, health care policies or cities.
“This year we are using strategy as the main theme behind the lecture series, because we believe that architects and designers always have a strategic point of view when they start a new project. We can learn a lot from their different strategies.”
Martha Thorne, Dean of IE School of Architecture and Design
Affiliate at LERUP text & object & Harry K. And Albert K. Smith Professor of Architecture at Rice University, USA SEPT 21 - SEGOVIA
Founder and Architect at SANAA, Japan & Pritzker Prize laureate 2010 SEPT 21 - SEGOVIA
President and Chief Executive Officer of Bruce Mau Design, Canada OCT 9 - MADRID OCT 10 - SEGOVIA
Co-Founder of Helen & Hard, Norway OCT 30 - SEGOVIA
Industrial and Product Designer, Switzerland & lecturer at MIT, USA NOV 6 - MADRID
Architect and Founder at OFIS Arhitekti, Slovenia NOV 14 - MADRID
Designers and Co-Founders of fuelfor & The Care Lab, Spain JAN 16 - SEGOVIA
Director of the Senseable City at MIT, USA & Founding Partner of the International Design Office Carlo Ratti Associati, Italy APR 25 - MADRID