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STRATEGY IS_

STRATEGY IS_ LECTURE SERIES

When architects and designers begin any project, they always have a strategic point of view.
Strategy is having a process to face any challenge and knowing why you are doing it.

This is especially crucial for architects and designers as their work is about integrating many different aspects of complex issues, in order to arrive to the best possible solution. They see opportunities where others don’t. That is the value added they bring to the table.

IE School of Architecture and Design’s lecture series for the year 2018-2019 is titled STRATEGY IS_ Strategy is a tool to guide us towards a common goal: to create more humane environments.

The series of public lectures and events, to be held on both the Madrid and Segovia campuses over the course of the academic year, will bring together leading international architects and designers from diverse architectural and design backgrounds, who share their strategic points of view in all the work they undertake, whether it relates to buildings, new materials, health care policies or cities.

This year we are using strategy as the main theme behind the lecture series, because we believe that architects and designers always have a strategic point of view when they start a new project. We can learn a lot from their different strategies.

Martha  Thorne, Dean of IE School of Architecture and Design

See the conversation between Santiago Íñiguez, President of IE University, and Martha Thorne, Dean of IE School of Architecture and Design, about strategy and the lecture series

STRATEGY IS_

Profile Lars Lerup

Affiliate at LERUP text & object & Harry K. And Albert K. Smith Professor of Architecture at Rice University, USA

SEPT 21 - SEGOVIA

Profile Kazuyo Sejima

Founder and Architect at SANAA, Japan & Pritzker Prize laureate 2010

SEPT 21 - SEGOVIA

Profile Hunter Tura

President and Chief Executive Officer of Bruce Mau Design, Canada

OCT 9 - MADRID
OCT 10 - SEGOVIA

Profile Siv Helene Stangeland

Co-Founder of Helen & Hard, Norway

OCT 30 - SEGOVIA

Profile Christophe Guberan

Industrial and Product Designer, Switzerland & lecturer at MIT, USA

NOV 6 - MADRID

Profile Špela Videčnik

Architect and Founder at OFIS Arhitekti, Slovenia

NOV 14 - MADRID

Profile Lekshmy Parameswaran and László Herczegh

Designers and Co-Founders of fuelfor & The Care Lab, Spain

JAN 16 - SEGOVIA

Profile Carlo Ratti

Director of the Senseable City at MIT, USA & Founding Partner of the International Design Office Carlo Ratti Associati, Italy

APR 25 - MADRID

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