Designed for the next generation of changemakers

Learning

OUR COMMITMENT FOR YOUR LEARNING

IE University’s School of Human Sciences and Technology trains the next generation of changemakers through programs that allow students to apply what they learn, as they learn it.

Students are guided on this journey by leading industry professionals who understand the power and interconnected nature of technology, human behavior and communication. Thanks to this dynamic approach, students graduate with the ability to bring ideas to life, tackle complex situations, and effectively manage teams.

This practical and innovative strategy is achieved through case studies, multimedia simulations, class debates, and team consulting projects with real clients across various sectors—a model we call Liquid Learning.

HANDS-ON TEACHING METHODOLOGY

HST was born in response to the specific demands in the exciting new world of work.

  • Learning

    In every HST program, students collaborate on real-world projects to give them hands-on experience in their chosen career path.

    Whichever situation you confront, it will be designed to equip you with the skills, techniques, and insights you will need when the time comes to face these scenarios for real.

    To prepare our graduates to become the changemakers of tomorrow, we design our classes to allow students to apply what they learn, as they learn it. So come graduation day, they will be more than prepared to put ideas to paper, tackle complex situations, and effectively manage teams. This practical and innovative strategy is achieved through case studies, multimedia simulations, class debates, and team consulting projects with real clients across various sectors.

OUR TEACHING METHODOLOGIES

  • EXPERIENTIAL PROJECTS

    These can be Consulting Projects, in which a client provides a challenge and student teams work to address it and present their results to a panel of expert judges. As an HST student, you’ll also participate in engaging competitions that mirror the modern workplace: Datathons, Hackathons, Innovation Labs, and Humanities Prizes where you have to solve real industry problems under time pressure or stretch your creative boundaries.

  • CLASS DEBATES & TEAMWORK

    Our classrooms are idea incubators. We encourage our students to engage in debate and exchange perspectives every day. With our extremely diverse student profiles, you’re guaranteed to finish the program with an open, global mindset, and the ability to work in teams with people from all walks of life. The fact is, career success is not just about individual performance, it’s also about being highly effective in collaborating and communicating with coworkers.

  • CASE STUDIES

    Through our practical and career-focused programs, concepts and theory are always linked to the real-world situations and decisions you’ll face in your career. You’ll learn to put ideas into practice and develop your professional judgment by engaging in business-oriented case studies: What would you have done in a similar situation? Why? How?

  • SIMULATIONS

    As a student at HST, you’ll participate in cutting-edge multimedia simulations to apply your knowledge as you go. For example, you may be presented with a corporate social media scandal, and you’ll be tasked with handling the crisis management while monitoring the reactions of clients and stakeholders. Or you might work in teams in the planning and execution of a global sporting event, using a project management simulator. Or you might try to overcome the “Prisoner’s Dilemma” in a simulation that requires tacit cooperation in using a shared resource to produce your product.

Learning activities in the student's day-to-day

  

Who

when

With whom in my class?

Simultaneously: we all coincide in doing the same activity

We do not coincide in doing the same activity

The entire class

Lectures ‌, Conferences Forums ‌, Simulations

Only my workgroup

Discussion seminar ‌, Team Projects ‌, Company/Institutions Projects ‌, Workshops Working on the final Business Plan‌, Group coaching

I work individually with a specific learning activity

Pre-Program Course ‌‌, Surveys/polls‌, Exams, Class Exercises Individual Assignments ‌, 1 on 1 Feedback Sessions ‌, Peer to peer Feedback ‌, MOOCs (Video) ‌, Capstone/Thesis/Dissertation

DISCOVER OUR PROGRAMS

Get an up-close-and-personal look at the new way of learning. Find out how much further you can go with our highly innovative programs.
  • Part-Time

    • Executive Master in Positive Leadership & Transformation

      The Executive Master in Positive Leadership & Transformation is a groundbreaking program that empowers experienced executives to use positive-leadership skills to achieve optimal team performance and business results.

      Career World

      Lift

      Format

      Part-Time

      Location

      Cyprus, Segovia and Madrid

      Language

      English

      Start date

      January

      Duration

      1 year

    • Executive Master in Digital Transformation & Innovation Leadership

      The Executive Master in Digital Transformation & Innovation Leadership is designed for forward-thinking professionals who want to become experts in the latest digital technologies and innovation strategies.

      Career World

      Spark

      Format

      Part-Time

      Location

      Madrid, Shanghai & online

      Language

      English

      Start date

      June

      Duration

      13 Months

    • Global Master in Business Analytics and Big Data

      The Global Master in Business Analytics & Big Data is a part-time program that prepares data-oriented experts to fill this new demand. Achieve success in the world of big data without sacrificing other professional commitments.

      Career World

      Spark

      Format

      Part-Time

      Language

      English

      Start date

      January

      Duration

      17 months

    • Master in Corporate & Marketing Communication

      Delivered in both part-time and full-time formats, the Master in Corporate & Marketing Communication is designed to provide participants with the latest skills in strategic communications, management, and digital strategies.

      Part Time

      Career World: Connect

      Language: English

       

      Duration: 12 months

      Start date: April

       

      Location: Online & Madrid

      Full Time

      Career World: Connect

      Language: English

       

      Duration: 10 months

      Start date: October

       

      Location: Madrid

    • Master in Digital Marketing

      Delivered in both part-time and full-time formats, the Master in Digital Marketing prepares you to become a knowledgeable, forward-thinking expert in the world of digital performance, strategy, and customer analytics.

      Part Time

      Career World: Connect

      Language: English

       

      Duration: 15 months

      Start date: April

       

      Location: Online & Madrid

      Full Time

      Career World: Connect

      Language: English

       

      Duration: 11 months

      Start date: September

       

      Location: Madrid

  • Full-Time

    • Master in Business Analytics & Big Data

      The Master in Business Analytics & Big Data trains a new generation of data-savvy professionals who know how to dissect business functions and drive innovation using highly specialized analytical skills.

      Career World

      Spark

      Format

      Full-Time

      Language

      English

      Start date

      October & April

      Duration

      10 Months

    • Master in Corporate & Marketing Communication

      Delivered in both part-time and full-time formats, the Master in Corporate & Marketing Communication is designed to provide participants with the latest skills in strategic communications, management, and digital strategies.

      Part Time

      Career World: Connect

      Language: English

       

      Duration: 12 months

      Start date: April

       

      Location: Online & Madrid

      Full Time

      Career World: Connect

      Language: English

       

      Duration: 10 months

      Start date: October

       

      Location: Madrid

    • Master in Digital Marketing

      Delivered in both part-time and full-time formats, the Master in Digital Marketing prepares you to become a knowledgeable, forward-thinking expert in the world of digital performance, strategy, and customer analytics.

      Part Time

      Career World: Connect

      Language: English

       

      Duration: 15 months

      Start date: April

       

      Location: Online & Madrid

      Full Time

      Career World: Connect

      Language: English

       

      Duration: 11 months

      Start date: September

       

      Location: Madrid

    • Master in Visual & Digital Media

      The Master in Visual & Digital Media aims to bridge the gap between creative practice and business management, so that you can conceive, develop, execute, and manage all kinds of creative projects from start to finish.

      Career World

      Connect

      Format

      Full-Time

      Location

      Madrid

      Language

      English

      Start date

      October

      Duration

      10 Months

    • Master in Market Research & Consumer Behavior

      The Master in Market Research & Consumer Behavior prepares young professionals from diverse backgrounds for creative or analytical careers that involve understanding market intelligence and consumer psychology.

      Career World

      Connect

      Format

      Full-Time

      Location

      Madrid

      Language

      English

      Start date

      October

      Duration

      10 months

    • Master In Customer Experience & Innovation

      In the Master in Customer Experience & Innovation, students discover how to research, analyze, synthesize, design, test, and deliver multifaceted experiences and interactions with real product and service offerings.

      Career World

      Connect

      Format

      Full-Time

      Location

      Madrid

      Language

      English

      Start date

      October

      Duration

      10 Months

    • Master in Digital Business & Innovation

      The Master in Digital Business & Innovation equips students with both crucial digital skills and a holistic understanding of how digital technologies and innovation methods can be used to transform companies across sectors.

      Career World

      Spark

      Format

      Full-Time

      Location

      Madrid

      Language

      English

      Start date

      September

      Duration

      11 Months

    • Master in Computer Science & Business Technology

      The Master in Computer Science & Business Technology trains students to build the technology that’s changing the world, and then apply it to the way businesses work. This unique skill set is in high demand in the data-driven era.

      Career World

      Spark

      Format

      Full-Time

      Location

      Madrid

      Language

      English

      Start date

      September

      Duration

      11 Months

    • Master in Talent Development & Human Resources

      The Master in Talent Development & Human Resources is a unique program that combines Positive Psychology, Talent Development Management, and Human Analytics & Technologies in a strategic business context.

      Career World

      Lift

      Format

      Full-Time

      Location

      Madrid

      Language

      English

      Start date

      October

      Duration

      10 Months

PROGRAMS THAT PREPARE YOU FOR THE FUTURE

CAREER-FOCUSED CURRICULUM

The world of work changes at lightning speed, as do the knowledge and skills that employers require. HST works directly with companies to ensure that our programs are always at the cutting edge, and that our graduates are prepared not only for the present, but also the future.

EXPERIENCED FACULTY

Our world-class faculty is comprised of both full-time academic professors and faculty-practitioners who work in senior positions across myriad functions and industries. They are cutting-edge academics and professionals able to give you both solid foundations as well as the latest knowledge and skills.

OUR FACULTY

Profile
Amanda Kelly

Professor, Master in Visual and Digital Media and Bachelor in Communication and Digital Media

Associate director, digital, Pickles PR

Profile
Balvinder Singh Powar

Professor, Master in Market Research & Consumer Behavior, Master in Cybersecurity and Global Master in Business Analytics and Big Data

Co-founder and Board Member, MD Spain BOOSTER Space Industries
Adjunct Professor, IE Business School & University

Profile
Alessandra Zamparini

Professor, Master in Corporate & Marketing Communication FT

External Lecturer, IE University

Profile
Andrew McCarthy

Professor, Master in Market Research & Consumer Behavior and Master in Customer Experience & Innovation

Academic Director, Master in Customer Experience & Innovation, IE School of Human Sciences & Technology
Professor, IE Business School
Strategic Design - CX Consultant, oudein.crew

Profile
Andrea Pousada

Professor, Master in Market Research & Consumer Behavior

Co-founder and Clinical/Research Director, Minds Neuroscience Institute

Profile
Carmen Goytre

Professor, Master in Customer Experience & Innovation

Partner, Rivergo Advisors

IE Insights

Insights is IE University’s thought leadership publication for sharing knowledge on management, technology and innovation. We bring fresh ideas from research-based analysis, practitioners and world-leading experts.

Brochure

Check out the brochure to explore more about HST.

Check it out