Designed for the next generation of changemakers
Learning
OUR COMMITMENT FOR YOUR LEARNING
IE University’s School of Human Sciences and Technology trains the next generation of changemakers through programs that allow students to apply what they learn, as they learn it.
Students are guided on this journey by leading industry professionals who understand the power and interconnected nature of technology, human behavior and communication. Thanks to this dynamic approach, students graduate with the ability to bring ideas to life, tackle complex situations, and effectively manage teams.
This practical and innovative strategy is achieved through case studies, multimedia simulations, class debates, and team consulting projects with real clients across various sectors—a model we call Liquid Learning.
HANDS-ON TEACHING METHODOLOGY
HST was born in response to the specific demands in the exciting new world of work.
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In every HST program, students collaborate on real-world projects to give them hands-on experience in their chosen career path.
Whichever situation you confront, it will be designed to equip you with the skills, techniques, and insights you will need when the time comes to face these scenarios for real.
To prepare our graduates to become the changemakers of tomorrow, we design our classes to allow students to apply what they learn, as they learn it. So come graduation day, they will be more than prepared to put ideas to paper, tackle complex situations, and effectively manage teams. This practical and innovative strategy is achieved through case studies, multimedia simulations, class debates, and team consulting projects with real clients across various sectors.
OUR TEACHING METHODOLOGIES
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EXPERIENTIAL PROJECTS
These can be Consulting Projects, in which a client provides a challenge and student teams work to address it and present their results to a panel of expert judges. As an HST student, you’ll also participate in engaging competitions that mirror the modern workplace: Datathons, Hackathons, Innovation Labs, and Humanities Prizes where you have to solve real industry problems under time pressure or stretch your creative boundaries.
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CLASS DEBATES & TEAMWORK
Our classrooms are idea incubators. We encourage our students to engage in debate and exchange perspectives every day. With our extremely diverse student profiles, you’re guaranteed to finish the program with an open, global mindset, and the ability to work in teams with people from all walks of life. The fact is, career success is not just about individual performance, it’s also about being highly effective in collaborating and communicating with coworkers.
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CASE STUDIES
Through our practical and career-focused programs, concepts and theory are always linked to the real-world situations and decisions you’ll face in your career. You’ll learn to put ideas into practice and develop your professional judgment by engaging in business-oriented case studies: What would you have done in a similar situation? Why? How?
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SIMULATIONS
As a student at HST, you’ll participate in cutting-edge multimedia simulations to apply your knowledge as you go. For example, you may be presented with a corporate social media scandal, and you’ll be tasked with handling the crisis management while monitoring the reactions of clients and stakeholders. Or you might work in teams in the planning and execution of a global sporting event, using a project management simulator. Or you might try to overcome the “Prisoner’s Dilemma” in a simulation that requires tacit cooperation in using a shared resource to produce your product.
Learning activities in the student's day-to-day
Who |
when |
|
---|---|---|
With whom in my class? |
Simultaneously: we all coincide in doing the same activity |
We do not coincide in doing the same activity |
The entire class |
Lectures , Conferences | Forums , Simulations |
Only my workgroup |
Discussion seminar , Team Projects , Company/Institutions Projects , Workshops | Working on the final Business Plan, Group coaching |
I work individually with a specific learning activity |
Pre-Program Course , Surveys/polls, Exams, Class Exercises | Individual Assignments , 1 on 1 Feedback Sessions , Peer to peer Feedback , MOOCs (Video) , Capstone/Thesis/Dissertation |
DISCOVER OUR PROGRAMS
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Part-Time
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Executive Master in Positive Leadership & Transformation
The Executive Master in Positive Leadership & Transformation is a groundbreaking program that empowers experienced executives to use positive-leadership skills to achieve optimal team performance and business results.
Career WorldLift
FormatPart-Time
LocationCyprus, Segovia and Madrid
LanguageEnglish
Start dateJanuary (candidates may sign up to this program up to March 1st)*
Duration1 year
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Executive Master in Digital Transformation & Innovation Leadership
The Executive Master in Digital Transformation & Innovation Leadership is designed for forward-thinking professionals who want to become experts in the latest digital technologies and innovation strategies.
Career WorldSpark
FormatPart-Time
LocationMadrid, Shanghai & online
LanguageEnglish
Start dateJune
Duration13 Months
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Global Master in Business Analytics and Big Data
The Global Master in Business Analytics & Big Data is a part-time program that prepares data-oriented experts to fill this new demand. Achieve success in the world of big data without sacrificing other professional commitments.
Career WorldSpark
FormatPart-Time
LanguageEnglish
Start dateJanuary
Duration17 months
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Master in Corporate & Marketing Communication
Delivered in both part-time and full-time formats, the Master in Corporate & Marketing Communication is designed to provide participants with the latest skills in strategic communications, management, and digital strategies.
Part TimeCareer World: Connect
Language: English
Duration: 15 months
Start date: April
Location: Online & Madrid
Full TimeCareer World: Connect
Language: English
Duration: 10 months
Start date: October
Location: Madrid
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Master in Digital Marketing
Delivered in both part-time and full-time formats, the Master in Digital Marketing prepares you to become a knowledgeable, forward-thinking expert in the world of digital performance, strategy, and customer analytics.
Part TimeCareer World: Connect
Language: English
Duration: 15 months
Start date: April
Location: Online & Madrid
Full TimeCareer World: Connect
Language: English
Duration: 11 months
Start date: September
Location: Madrid
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Executive Master in Positive Leadership & Transformation
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Full-Time
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Master in Business Analytics & Big Data
The Master in Business Analytics & Big Data trains a new generation of data-savvy professionals who know how to dissect business functions and drive innovation using highly specialized analytical skills.
Career WorldSpark
FormatFull-Time
LanguageEnglish
Start dateOctober & April
Duration10 Months
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Master in Corporate & Marketing Communication
Delivered in both part-time and full-time formats, the Master in Corporate & Marketing Communication is designed to provide participants with the latest skills in strategic communications, management, and digital strategies.
Part TimeCareer World: Connect
Language: English
Duration: 15 months
Start date: April
Location: Online & Madrid
Full TimeCareer World: Connect
Language: English
Duration: 10 months
Start date: October
Location: Madrid
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Master in Digital Marketing
Delivered in both part-time and full-time formats, the Master in Digital Marketing prepares you to become a knowledgeable, forward-thinking expert in the world of digital performance, strategy, and customer analytics.
Part TimeCareer World: Connect
Language: English
Duration: 15 months
Start date: April
Location: Online & Madrid
Full TimeCareer World: Connect
Language: English
Duration: 11 months
Start date: September
Location: Madrid
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Master in Visual & Digital Media
The Master in Visual & Digital Media aims to bridge the gap between creative practice and business management, so that you can conceive, develop, execute, and manage all kinds of creative projects from start to finish.
Career WorldConnect
FormatFull-Time
LocationMadrid
LanguageEnglish
Start dateOctober
Duration10 Months
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Master in Market Research & Consumer Behavior
The Master in Market Research & Consumer Behavior prepares young professionals from diverse backgrounds for creative or analytical careers that involve understanding market intelligence and consumer psychology.
Career WorldConnect
FormatFull-Time
LocationMadrid
LanguageEnglish
Start dateOctober
Duration10 months
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Master In Customer Experience & Innovation
In the Master in Customer Experience & Innovation, students discover how to research, analyze, synthesize, design, test, and deliver multifaceted experiences and interactions with real product and service offerings.
Career WorldConnect
FormatFull-Time
LocationMadrid
LanguageEnglish
Start dateOctober
Duration10 Months
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Master in Digital Business & Innovation
The Master in Digital Business & Innovation equips students with both crucial digital skills and a holistic understanding of how digital technologies and innovation methods can be used to transform companies across sectors.
Career WorldSpark
FormatFull-Time
LocationMadrid
LanguageEnglish
Start dateSeptember
Duration11 Months
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Master in Computer Science & Business Technology
The Master in Computer Science & Business Technology trains students to build the technology that’s changing the world, and then apply it to the way businesses work. This unique skill set is in high demand in the data-driven era.
Career WorldSpark
FormatFull-Time
LocationMadrid
LanguageEnglish
Start dateSeptember
Duration11 Months
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Master in Talent Development & Human Resources
The Master in Talent Development & Human Resources is a unique program that combines Positive Psychology, Talent Development Management, and Human Analytics & Technologies in a strategic business context.
Career WorldLift
FormatFull-Time
LocationMadrid
LanguageEnglish
Start dateOctober
Duration10 Months
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Master in Business Analytics & Big Data
LIQUID LEARNING
Following IE University’s Liquid Learning Model, HST´s methodologies have become even more effective. This unique learning model provides an interactive and transformational experience—seamlessly blending physical, digital and natural environments to guarantee a world-class education, no matter where our students are.
OUR FACULTY

Professor, Master in Visual and Digital Media and Bachelor in Communication and Digital Media
Associate director, digital, Pickles PR

Professor, Master in Market Research & Consumer Behavior, Master in Cybersecurity and Global Master in Business Analytics and Big Data
Co-founder and Board Member, MD Spain BOOSTER Space Industries
Adjunct Professor, IE Business School & University

Professor, Master in Corporate & Marketing Communication FT
External Lecturer, IE University

Professor, Master in Market Research & Consumer Behavior and Master in Customer Experience & Innovation
Academic Director, Master in Customer Experience & Innovation, IE School of Human Sciences & Technology
Professor, IE Business School
Strategic Design - CX Consultant, oudein.crew

Professor, Master in Market Research & Consumer Behavior
Co-founder and Clinical/Research Director, Minds Neuroscience Institute

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