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Aloña Martiarena


Aloña Martiarena



Assistant Professor, Entrepreneurship

Aloña Martiarena joined IE Business School as an Assistant Professor in the area of Entrepreneurship in 2015. Her research lies in the intersection of Entrepreneurship and Business Economics.

Prior to joining IE she worked as a strategy consultant at Monitor-Deloitte and The Boston Consulting Group in Madrid and as an economist at the evaluation unit at Ipsos-Mori in London. She co-founded ‘Reto Emprende’, a nonprofit association focused on helping small businesses and startups through a mentorship programme in Madrid. She holds a PhD in Economics from Aston Business School, a MSc Economics and Management from the London School of Economics and a BA in Business Administration and Management from the University of the Basque Country.

Her most recent work focuses on topics such employee entrepreneurship and women entrepreneurship. She has studied, for example, the career pathways that lead individuals to transition to entrepreneurship and how contextual factors influence individuals’ abilities and attitudes towards entrepreneurship and their success prospects. She has experience working for the Spanish and UK Global Entrepreneurship Monitor (GEM) projects. Recently she is also involved with externally funded research projects that deal with the business resilience among disadvantaged groups.

Academic Background

• PhD in Economics, Aston Business School (UK)
• MSc Economics and Management, LSE (UK)
• BA Business Administration and Management, University of the Basque Country (Spain)

Academic Experience

• Assistant Professor of Entrepreneurship, IE Business School (Spain) 2015 – present
• Research Associate, Enterprise Research Centre (UK) 2016 – present
• Visiting Researcher and Teaching Assistant, LSE (UK) 2010 – 2012
• Teaching Assistant, Aston Business School (UK) 2009 – 2010

Professional Experience

• Associate, Monitor-Deloitte (Spain) 2013 – 2015
• CEO and Co-founder for Reto Emprende (NGO) (Spain) 2014 – 2017
• Assistant Economist, Ipsos Mori-Public Affairs (UK) 2013
• Visiting Associate, The Boston Consulting Group (Spain) 2012

Last Publications

• Martiarena, A. (2020). “How gender stereotypes shape venture growth expectations”. Small Business Economics

• Martiarena, A. (2020). “Re-examining the opportunity pull and necessity push debate: contexts and abilities”. Entrepreneurship & Regional Development, Vol. 32 (7-8): 531-554