Master in Strategic Marketing & Communication
Master in Strategic Marketing & Communication
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LET'S GET WORKING ON THE NEXT BEST YOU AT IE BUSINESS SCHOOL
The Master in Strategic Marketing & Communication at IE Business School shows you how to conceive, strategize, implement and measure multidisciplinary campaigns in an era where the need for tech-savvy MARCOM professionals is greater than ever. It’s expertly designed to unveil what’s next for you and what’s best for you, giving you the clarity and support you need to realize your full potential.
This unique journey of self-discovery and inner transformation will help you unlock your authentic self so you can become the most impactful professional you can be. We’ll help you learn about the current you—your interests, talents, blind spots and aspirations. Then, we’ll guide you, challenge you and provide the right environment to nurture your pursuit of the next best you.
The program is built around three core pillars: career, impact and purpose. You’ll engage with impactful hands-on experiences like the Career Discovery Accelerator, the Impact Accelerator and the Purpose Accelerator. Together, they’ll help you align your goals with your values, refine your skill set and take confident steps toward becoming an impactful and driven leader.
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KEEP CHASING THE NEXT BEST YOU
YOUR CAREER
What does your dream career look like? The Master in Strategic Marketing & Communication is a transformative process that helps you define your ultimate career ambitions and find and impart what it is you need to get you there. Incorporating new insights resulting from our expert analysis of the latest labor market data and our continuous engagement with the global business community, the program delivers a broad set of skills and knowledge to engage digital communities and deliver results for you and your organization.
YOUR IMPACT
Do you have what it takes to make things happen? In today’s world of work, this requires a well-honed set of cognitive, behavioral and digital skills. Companies are now looking for competent professionals who can bring about meaningful change, capable of harnessing the power of branding and creativity to communicate with consumers and really build connections. The Master in Strategic Marketing & Communication is designed to maximize your potential for impact, equipping you to tell your brand’s story and create campaigns that leave their mark.
YOUR PURPOSE
In today’s landscape, it’s no longer enough for businesses to be driven by the profit motive alone. In marketing and communication, you should know how to leverage your skill set to work towards a better future, too. A sense of purpose also provides the drive and motivation that will serve you well throughout your professional journey. That’s why we’re committed to helping you discover and define your purpose and align it with your career. The Master in Strategic Marketing & Communication will show you how to tell stories that change the world.
YOUR CAREER
YOUR CAREER
CAREER DISCOVERY ACCELERATOR
The Career Discovery Accelerator is built directly into the Master in Strategic Marketing & Communication. Through tailored workshops, mentoring and expert insights, this practical, hands-on experience will help you discover where your interests lie, find the career path that aligns with your personal and professional values, and move with confidence toward the next best you.
THE IE TALENT & CAREERS TEAM WILL HELP YOU ALONG YOUR JOURNEY
At IE Business School, your success is our main priority. From enrollment through to graduation and beyond, IE Talent & Careers will provide a valuable support system to guide you through your unique professional journey. The moment you join the Master in Strategic Marketing & Communication, they’ll be there with personalized coaching and expert tools and resources—all focused on helping you thrive.
STRATEGIC CAREER SUPPORT
Receive one-on-one career coaching to develop a targeted career strategy and prepare strong personal marketing materials—from your CV to your online presence. Get in-depth guidance across functions, industries and markets. The built-in Career Success Course and additional bootcamps give you the structure and skills to stand out.
CAREER EVENTS & NETWORKING
Attend a wide range of recruiting events including international career fairs, employer sessions, company presentations and coffee chats. Leverage IE Business School’s global network of alumni and student clubs for impactful career connections and insights into the job market.
RESOURCES FOR LONG-TERM SUCCESS
Tap into AI-enhanced platforms and digital tools designed to support your job search. You’ll also have lifetime access to the IE Career Portal, ensuring continued support as your career evolves.
Talent and Career highlights
Talent and Career highlights
For major corporations, brand reputation has never been more important than it is now. By incorporating the latest industry trends and cultivating a dynamic business mindset, our program trains communications professionals that organizations want to put their faith in.
CAREERS IN MARKETING, COMMUNICATION & SALES
Meet Fabiola Morales, Senior Director of Talent & Careers for the Marketing, Communication & Sales programs at IE Business School. Discover more about the workshops, events and activities designed to help you prepare for the next step in your career.
OUR ALUMNI TAKING THE NEXT STEP IN THEIR CAREERS
Explore our blogs and take a closer look at how the Master in Strategic Marketing and Communication can help students to take the next step in their career.
YOUR IMPACT
YOUR IMPACT
Impact Skills Accelerator
The Impact Skills Accelerator is where strategic vision becomes decisive action. It sharpens the critical thinking, data interpretation and persuasive communication that distinguish the professionals who set the agenda rather than follow it. Through applied projects and real business challenges, you'll build the confidence and command to lead high-stakes marketing decisions and step into your next best you.
SKILLING FOR IMPACT
FOUNDATION SKILLS
Foundation skills give you the intellectual approach every strategic marketer needs. You'll learn to structure ambiguous briefs, interrogate market data, and build arguments that hold up in the room where the decisions are made. This is where strategic authority begins.
EXECUTION SKILLS
Execution skills turn strategy into market results. You'll manage complex projects with precision, communicate with the clarity that wins stakeholder buy-in, and move teams and agencies toward a single vision, delivering campaigns and communication strategies under real commercial pressure.
INNOVATION SKILLS
Innovation skills sharpen your instinct for what's next. You'll challenge conventional thinking, connect emerging cultural and technological ideas, and use AI to prototype concepts ahead of the market. You'll hone the creative confidence that turns a strategist into an industry leader.
Your Purpose
Your Purpose
PURPOSE ACCELERATOR
The Purpose Accelerator empowers you to shape a creative career that reflects who you are and what you stand for. Through immersive workshops, social initiatives and personal reflection, you’ll explore how your vision, values and voice can work together to fuel an impactful professional journey—and take your next best self into the world of branding and content.
ADDING VALUE THROUGH PURPOSE
Planet
We believe better business practices can be a force for change, improving lives and protecting the environment. We call this Sustainable Business, and it's a cornerstone of the Master in Strategic Marketing & Communication. We’ll ground you in the key concepts that make it a reality, including innovative leadership, ethics and sustainable corporate cultures. We all have a responsibility to the planet—we’ll show you how to make sustainability a rich vein of thought that runs through your creativity, from strategy to visual implementation.
Society
Bringing an entrepreneurial mindset to social issues is one of the most effective ways to use your business skills for the greater good. We call this Social Entrepreneurship, an approach that harnesses the power of your ingenuity and problem-solving abilities to tackle enduring social problems. As part of your studies, you will undertake a hands-on Social Impact project, using the skills and strengths you acquire in the Master in Strategic Marketing & Communication to make a difference to society at large and amplify the benefit you bring to the world around you.
People
At IE Business School, we believe people matter just as much as results. We call this Working Well. The outstanding quality of the Master in Strategic Marketing & Communication is that the best version of you will produce the best possible outcomes for both your organization and consumers. In your own Sustainable Entrepreneurship project, you'll tackle a people-centered innovation initiative that could become a commercial or nonprofit venture. And by learning the importance of customer insight, mastering disruptive CX tech and gaining hands-on experience in adaptive leadership and creative process design, you'll ensure your own career choices make a difference.
EXPLORE OUR COMMUNITY'S PURPOSE
DISCOVER MORE ABOUT OUR ACCELERATORS
DISCOVER MORE ABOUT OUR ACCELERATORS
The Accelerators are an integral part of the program at IE Business School, guiding you through a transformative journey of self-discovery and growth. They provide essential knowledge, competencies, and skills in a focused and comprehensive way.
FREQUENTLY ASKED QUESTIONS
WHAT DIPLOMA DO I RECEIVE AT GRADUATION?
You will receive a University Private Degree from IE University, designed for professional application and continual upskilling. IE University is officially recognized by Spanish authorities; private master’s programs are designed for professional application and uphold IE University’s standards of excellence.
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WHAT CAREERS DOES THE PROGRAM PREPARE ME FOR?
Graduates typically move into roles like Brand Manager, Communication Director, Crisis & Reputation Manager, CSR & Social Impact Manager, New Media Strategist, Risk/Crisis Manager and many others across a variety of industries.
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WHICH EMPLOYERS HIRE MASTER IN STRATEGIC MARKETING & COMMUNICATION GRADUATES?
Top employers of the program include Accenture, Amazon, Nike, P&G, Hyatt, L’Oréal, CNN, GAP and more.
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WHAT CAREER SERVICES WILL I GET, AND FOR HOW LONG?
IE Talent & Careers supports your professional development from enrollment through graduation and beyond, providing personalized guidance throughout your journey in the Master in Strategic Marketing & Communication.
You’ll receive one-on-one coaching to refine your career strategy, strengthen your CV and digital presence, and position yourself effectively across industries and markets. You’ll also gain access to international career fairs, company presentations and networking events, while leveraging IE University’s global alumni network and student community. In addition, AI-powered job search tools and lifetime access to the IE Career Portal ensure continued support as your career evolves.
Source: https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/next-best-you/
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Discover the Social Impact Week
During Social Impact Week, immerse yourself in projects that drive social change, learning essential skills from industry experts and alumni. This is your chance to contribute meaningfully to society and prepare for success in today’s dynamic world.