This is a University Private Degree from IE University*. More Information on what earning a University Private Degree from IE University entails.
*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.
The Master in Strategic Marketing & Communication shows you how to conceive, strategize, implement and measure multidisciplinary campaigns in an era where the need for tech-savvy MARCOM professionals is greater than ever. It’s also expertly designed to unveil what’s next for you and what’s best for you, giving you what you need to realize your full potential. This unique journey of self-discovery and inner transformation will help you unlock your authentic self so you can become the most impactful professional you can be. We’ll help you learn about the current you—your interests, talents, blind spots and aspirations. Then, we’ll guide you, challenge you and provide the right environment to nurture your pursuit of the next best you.
What does your dream career look like? The Master in Customer Experience & Innovation is a transformative process that helps you define your end goals and explore the best options to get you there. Incorporating new insights resulting from our expert analysis of the latest labor market data and our continuous engagement with the global business community, the program delivers a unique mix of theoretical knowledge and hands-on expertise to equip you with the dynamic skill set you’ll need to succeed in the CX landscape, now and in the future.
Do you have what it takes to make things happen? In today’s world of work, this requires a well-honed set of cognitive, behavioral and digital skills. Companies are now looking for competent professionals who can bring about meaningful change, capable of harnessing the power of innovation to transform the customer experience and provide real value to consumers. The Master in Customer Experience & Innovation is designed to maximize your potential for impact, equipping you to become a powerful change-maker in the global CX ecosystem.
In today’s landscape, it’s no longer enough for businesses to be driven by the profit motive alone. The new world places a new set of responsibilities on business professionals, calling on you to leverage your skill set and work toward a better future. A sense of purpose also breathes new life into your career, stoking the embers of satisfaction and motivation that will serve you well throughout your professional journey. That’s why we are committed to helping you discover, define and align your unique purpose with your career. Through the Master in Customer Experience & Innovation, you will join a new era of global leaders determined to change the world.
Customize your education based on your specific interests and passions through a dual degree that gives your career a multidisciplinary boost to spearhead change in the new world of work. The combination of this program with a Master in Management (if you have zero to two years of experience) or an International MBA (if you have three or more years of experience) will position you on the threshold of two exciting worlds; acquiring a broader skill set and a competitive differentiation with a sharp focus. Select your dual degree based on your years of experience:
Suitable for 0-2 years of experience
Suitable for more than 3 years of experience
At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you.
“IE University’s practical and entrepreneurial approach helped me see myself as a ready-to-go professional, with unique benefits for the world of business.”
Juliet Essien, Nigeria
Communications Manager, International Air Transport Association
Madrid is one of the most popular cities in Europe for Gen Z travelers and one of the most student-friendly cities in Spain, with a great, affordable public transport network, cool underground culture and fabulous nightlife. But Spain’s capital is also home to international companies of stature, including Google, Microsoft and Apple, creating a myriad of opportunities for a fulfilling professional experience. Madrid is in a league of its own and provides the perfect backdrop to round off a unique educational experience.
The Master in Strategic Marketing and Communication at IE University is a 360-degree exploration of the current marketing and communication landscape, giving you the brand management, communication, marketing and reputation management know-how to create and lead campaigns with purpose, drive growth and make an impact on the sector.
Organizations in all sectors need professionals to guide them through the application of the latest trends in creating business value through branding and reputation management.
We can’t tell you which program to choose, but we believe our rankings speak for themselves. Our Master in Strategic Management and Communication is rated 3rd globally in the prestigious QS Master in Marketing ranking. In addition, QS ranked our program 2nd globally in employability and 3rd globally in diversity.
Following an initial Core Period, in which you’ll study common courses with master’s students from our other Marketing, Communication and Sales programs, you’ll then move on to study a number of areas in more depth: corporate business and management; strategic communication and marketing; communication and marketing plans, and tools and skills for communication and marketing. You’ll then undertake a final project, working in teams to solve a real-world challenge.
The Master in Strategic Marketing and Communication is a 10-month full-time program. You'll study in the heart of Madrid's bustling business hub.
The Master in Strategic Marketing and Communication is aimed at professionals with a strategic business mindset in the marketing and communications field. While the majority of our students come from a marketing or communications background, many have backgrounds in law, social sciences, humanities or other areas.
The 1st term lasts three months. During this time you’ll study the core subjects, followed by the specialized subjects. The 2nd term, also lasting three months, builds on the basics learned in term one, tackling more advanced topics surrounding the way corporations communicate their identity, the strategies to best express that brand and the responsibility that corporations have to improve society. In the 3rd term, which lasts four months, you’ll solidify the skills you’ve already learned and dive into discussions, case studies and hands-on simulations to master topics such as internal communication, marketing strategies, public affairs and consulting. This culminates in the final project, where you’ll work on a consulting brief for an existing company.
Yes, we also offer a part-time Executive Master in Strategic Marketing and Communication, which lasts 15 months and is delivered in a blended format.