Master in Strategic Marketing & Communication

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Master In Strategic Marketing & Communication

duration10 months

languageEnglish

locationMadrid

intakeSeptember*

MODE OF STUDYFull-time

FORMATIn-person

duration10 months

languageEnglish

locationMadrid

intakeSeptember*

MODE OF STUDYFull-time

FORMATIn-person

MASTER IN STRATEGIC MARKETING & COMMUNICATION

We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open innovation and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic, digital world.

The Master in Strategic Marketing & Communication is designed for visionary and strategic marketing and communication professionals and brand managers. Equipping you with a 360-degree vision of the world of marketing and communications, the program shapes impactful leaders capable of driving business growth through brand management, communication, marketing and reputation management.

This rigorous ten-month period kicks off with a common Core Period, in which you will study next to like-minded game-changers from our other Marketing, Communication and Sales programs. This common period will offer you the groundwork necessary to enhance your analytical, commercial, creative and digital skills. Once this joint period is complete, you will dive into your specialized courses designed for the Master in Strategic Marketing & Communication.

Your learning can continue with the option to add certifications from digital leaders like AWS, Salesforce and Google, as well as from our very own IE University Sustainability Certificate, which features expertise from our top-ranked IE Business School. The additions don’t stop there, you can take your learning even further with our optional Global Immersion Week or Social Impact Week. Students have previously visited and learned from leaders in London and Ghana, and future intakes will head to Amsterdam and South Africa if they choose to participate.

Following the 10-month intensive program, you can take your skill set further with an additional three-month Career Booster period. You have the choice to focus on Marketing and Tech or on Marketing for Consumer Goods, Luxury and Fashion.

*The 2023-2024 intake starts on September 18th.

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University private degree

This is a University Private Degree from IE University*. More Information on what earning a University Private Degree from IE University entails.

*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.

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WHO IS THE MASTER IN STRATEGIC MARKETING & COMMUNICATION FOR?

IT'S FOR INDIVIDUALS WHO...

...are future-thinking professionals with a strategic business mindset in the marketing and communications field.

LOOKING FOR...

a 360-degree vision of communication and marketing. The program prepares professionals to lead and guide their organizations through strategic decisions, with agile methodologies and application of the latest trends, in creating business value through branding, communication, marketing and reputation management. Students may go on to roles such as brand manager, crisis communication and reputation manager, communication director, CSR and social impact manager, new media strategist, risk and crisis manager or more.

KEY AREAS OF THE MASTER IN STRATEGIC MARKETING & COMMUNICATION

CORE PERIOD

We believe that any career path within Marketing, Communication & Sales requires general competency in several key areas. Our approach is simple: first, lay the groundwork with a strong basis in the foundations; then, allow you to specialize by completing one of the unique master’s programs under the MARCOM umbrella. IE Business School accomplishes the first through the Core Period of Foundations, which you will focus on in Term I. Over the course of six weeks, you will cover building blocks that will help to enhance your creative, analytical, commercial, business, strategic and digital know-how. You will also gain the optimal blend of hard and power skills that will turn you into a versatile professional capable of succeeding in any area of MARCOM.

CORPORATE BUSINESS & MANAGEMENT

To work in businesses, it’s crucial to understand the foundations of how they operate and the impact that branding, marketing and communication professionals have on the overall bottom line. Delve into subjects like Reputation Management, Business Strategy, Entrepreneurship, and Ethics & Corporate Governance to get the big picture.

STRATEGIC COMMUNICATION AND MARKETING

In this area, you’ll nail down core topics like Branding and Corporate Identity, Strategic Marketing, Storytelling, Strategic Sponsoring and Partnership Management and Public Affairs.

COMMUNICATION AND MARKETING PLANS

Obtain the marketing and communication skills that will make you a valuable and future-forward team leader. Take courses like Digital Marketing, Content Marketing, Internal Communication and Change Management, and Integrated Marketing Communication.

TOOLS AND SKILLS FOR COMMUNICATION AND MARKETING

No matter the sector or position, if you’re a branding, marketing or communication professional, you must know how to think analytically and leverage data for key decision-making. In this program, you’ll master subjects such as Research Methods in Communication and Marketing, Data Insights for Decision-making, Communication Planning, and Measuring Intangibles and KPIs.

REASONS TO STUDY THE MASTER IN STRATEGIC MARKETING & COMMUNICATION

IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.

01.

A DEEP DIVE INTO COMMUNICATION IN THE DIGITAL ERA

Earn the latest skills and knowledge to develop, from A to Z, not only communication and marketing plans but also contingency, issue management, brand management, CSR and reputation plans.

02.

LEARN FROM TOP PROFESSIONALS OF THE NEW DIGITAL ECONOMY

Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.

03.

UNLOCK YOUR HIGH-IMPACT CAREER

Companies need modern professionals to lead and guide their organizations through agile methodologies and the application of the latest trends in creating business value through branding and reputation management.

04.

MAKE THE RIGHT CONNECTIONS

Gain access to IE University’s unparalleled network of 60,000 professionals worldwide and a careers department focused on helping you build relationships that matter.

GUIDING YOUR CAREER JOURNEY…

We understand that it can be difficult to choose your path in the Marketing, Communication & Sales world. We are here to guide you in your MARCOM career journey from the start with the support of our Recruiting & Admissions team, who will closely review your background, skills and future career goals to ensure you choose the right program for you. As you know, all our full-time programs begin with a common two-month Core Period, designed to give you the key essentials to succeed in this career path. This foundational first period will also become your basis for choosing the right path within Marketing, Communication & Sales.

…IN THE RIGHT DIRECTION FOR YOU

However, if after starting the program and completing this Core Period you are interested in changing to another MARCOM program, you could potentially switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Program changes are also dependent on availability, but we will always put you first and give you the needed flexibility at this stage of your career.

CAREER SECTOR BOOSTERS

After completing your program, you will be able to join an additional optional term to specialize in two of the most relevant industries for the MARCOM pathway. During this Booster Period from September to December, you will enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Booster will have an additional cost and you can either enroll before joining IE University or while you are doing your MARCOM master, until the deadline that will be communicated by the Academic team. We will have limited slots assigned for these two boosters, so the sooner you apply, the better.

MARCOM for Tech companies:

Discover how the main Tech brands have achieved success and growth over the past 10 years and learn their best practices in branding, marketing and sales. Uncover the latest Customer Experience trends in the tech world and become a MARCOM top global player.

MARCOM for Consumer Goods, Luxury and Fashion:

Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.

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$1B

Influencer Marketing is a $1B industry on Instagram

$1B

Influencer Marketing is a $1B industry on Instagram

33%

of marketers use paid advertising to increase their brand awareness

HUBSPOT

60%

of companies don't have a long-term strategy for their internal communications

Experience Madrid

Madrid is one of the most popular cities in Europe for Gen Z travelers and one of the most student-friendly cities in Spain, with a great, affordable public transport network, cool underground culture and fabulous nightlife. But Spain’s capital is also home to international companies of stature, including Google, Microsoft and Apple, creating a myriad of opportunities for a fulfilling professional experience. Madrid is in a league of its own and provides the perfect backdrop to round off a unique educational experience.

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“IE University’s practical and entrepreneurial approach helped me see myself as a ready-to-go professional, with unique benefits for the world of business.”

Juliet Essien, Nigeria

Communications Manager, International Air Transport Association

DUAL DEGREES

Customize your education based on your specific interests and passions through a dual degree that gives your career a multidisciplinary boost to spearhead change in the new world of work. The combination of this program with a Master in Management (if you have zero to two years of experience) or an International MBA (if you have three or more years of experience) will position you on the threshold of two exciting worlds; acquiring a broader skill set and a competitive differentiation with a sharp focus. Select your dual degree based on your years of experience:

COMBINE IT WITH A MASTER IN MANAGEMENT

Suitable for 0-2 years of experience

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COMBINE IT WITH AN INTERNATIONAL MBA

Suitable for more than 3 years of experience

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UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?

At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you.

MARKETING, COMMUNICATION AND SALES

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FIND MORE ABOUT OUR EVENTS

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FREQUENTLY ASKED QUESTIONS

WHAT IS A MASTER IN STRATEGIC MARKETING & COMMUNICATION?

A master's in communication and marketing is a deep dive into the world of brand management, communication, marketing, stakeholder and reputation management.

SHOULD I STUDY A MASTER IN STRATEGIC MARKETING & COMMUNICATION?

A master's degree in marketing gives you the opportunity to gain a 360 understanding of the marketing and communications sector. At IE University, our Master in Strategic Marketing & Communication equips you with the knowledge to understand this new era of co-creation, and adapt to new forms of engagement, strategies and implementation.

SHOULD I STUDY MARKETING, COMMUNICATION & SALES AS A DEGREE?

Marketing and communications can be a good area of focus if you want to be able to drive business growth through brand management, communication, marketing and reputation management. The Master in Strategic Marketing & Communication at IE University ensures you have the fundamentals with a common core period before you move on to specialize, giving you a 360° view of the marketing and communications world around you.

SHOULD I STUDY A MASTER IN STRATEGIC MARKETING & COMMUNICATION?

A Master in Strategic Marketing & Communication will give you the skills to succeed in the digital age. You'll learn how to apply different strategies to various stakeholders and discover companies' potential for growth through the Master in Strategic Marketing & Communication.

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