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Master in Strategic Marketing & Communication

Gain a 360º strategic view of marketing & communication
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
MODE OF STUDYFull-time
FORMATIn-person
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
MODE OF STUDYFull-time
FORMATIn-person

HARNESS VERSATILE SKILLS TO CREATE POWERFUL MARKETING STRATEGIES

The Master in Strategic Marketing & Communication has been designed around making your career a success. Covering five key areas of skills and knowledge for professionals in the sector, the program gives you not just the understanding and techniques you’ll need, but the practical experience to stand out to future employers.  

Encompassing everything from business foundations and branding to corporate ID, internal comms and change management, you’ll know how to speak effectively and impactfully with internal stakeholders. Add that to strategic and integrated marketing courses, storytelling and partnership management, and you also have external stakeholders covered. You’ll learn how to monitor KPIs and report on the effectiveness of your campaigns, too.   

You’ll not only gain the skills needed for a successful career, but we’ll also help you make choices that align your skills, goals and career ambitions, delivering a transformational experience that brings you to the next best you.

WANT TO KNOW MORE?

GAIN THE DIVERSE SKILLS YOU NEED…

At IE Business School, our focus is on your success. We examine what you want, where you see yourself going and what you need to get there, and set about providing the skills, knowledge and experiences required to forge the career you envision. The Master in Strategic Marketing & Communication provides the all-round marketing expertise, digital savvy and storytelling instincts that will get you where you want to go. This is curated guidance, imparted by sector experts.

…TO GRAB ATTENTION AND HOLD IT

With so many messages out there, particularly in the digital sphere, engaging with consumers and getting them to stop on your page, to click on your banner, to hear what you have to say, is critical to business success. This program empowers you to influence people, analyze the success of your strategies and be the professional that marketing and communications organizations need desperately.

CAREER SECTOR BOOSTERS

After completing your program, you will be able to join an additional optional term to specialize in two of the most relevant industries for the MARCOM pathway. During this Booster Period from September to December, you will enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Booster will have an additional cost and you can either enroll before joining IE University or while you are doing your MARCOM master, until the deadline that will be communicated by the Academic team. We will have limited slots assigned for these two boosters, so the sooner you apply, the better.

MARCOM for Tech companies:

Discover how the main Tech brands have achieved success and growth over the past 10 years and learn their best practices in branding, marketing and sales. Uncover the latest Customer Experience trends in the tech world and become a MARCOM top global player.

MARCOM for Consumer Goods, Luxury and Fashion:

Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.

MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS

IE Digital Analytics Certificate: GA4

IE University is always at the forefront of innovation, fostering an environment that immerses students in the dynamic world of tech from the start. We regularly develop unique modules and programs to empower our students to lead in an era of increasing digital transformation.


IE University has developed a unique certification called the IE Digital Analytics Certificate: Google Analytics 4 (GA4). The groundbreaking program provides you with a comprehensive understanding of this new technology, equipping you to take a leading role in the field of digital analytics. You’ll learn how to practically plan a full marketing analytics plan over Google Analytics 4, configure it, create reports and extract valuable insights from your data.

AMAZON WEB SERVICES ACADEMY
AWS | IE Business School

When you join IE Business School, you are signing up for a front-row seat on the cutting edge of tech innovation. We collaborate with many of the biggest international organizations that are transforming our world. And now we have partnered up with AWS Academy to provide you access to courses that help you prepare for in-demand jobs and AWS Certifications.


The Master in Strategic Marketing & Communication always strives to go one step further to meet the high demand of the business world today. With this in mind, the program now gives you the exclusive opportunity to enroll in Amazon Web Services Academy courses. Unlock your potential with AWS Academy courses such as Cloud Foundations and Data Analytics. These courses open the door to AWS Certifications, giving you yet another opportunity to ensure you stay ahead of the curve.

AWS Academy Cloud Foundations

This introductory course provides a detailed overview of cloud concepts, AWS core services, security, architecture, pricing and support. With over 20 hours of course content, it prepares you to pursue an AWS Certified Cloud Practitioner certification.

AWS Academy Data Analytics

These lab exercises teach you how to conduct Big Data analysis with practical, real-world examples. The labs and learning resources are designed to supplement an institution’s existing data analytics courses and provide you with hands-on experience working with data at scale. Geared toward students interested in pursuing careers in data analysis, AWS Academy Data Analytics requires a strong foundation in IT concepts and skills and comprises seven-and-a-half hours of content.

Sustainability Certificate

We strive to offer our MARCOM students as many opportunities to participate in purpose-driven business projects as possible. With this in mind, we have designed a tailor-made Sustainability Certificate with a comprehensive and solution-focused approach to sustainability management applied to Marketing, Communication and Sales. 

IE Business School has a Center for Social Innovation and Sustainability and with their guidance, we have launched this new certificate. Sustainability is at the core of what we do and this certificate gives you the skills to make a positive impact on a global scale. 

With this course, you will develop the knowledge and skills necessary to successfully market sustainable products and services. In the pursuit of broader corporate social responsibility goals, many companies will turn toward more sustainable brand strategies and that’s where you come in—you’ll be able to lead them to environmental, economic and social responsibility ahead of the competition.

IE-Salesforce Certificate

Sales and Business Development are becoming the fastest growing fields in the new place of work. They are essential to business growth, to pitch and win new clients, to better engage with internal and external stakeholders, to sell ideas within your team, to obtain a higher budget to execute a project, to develop new markets and to stay one step ahead of your competitors.


IE Business School is launching this SalesForce certificate to provide you with SalesForce fundamentals to succeed in any commercial role. You’ll begin by learning the building blocks of Salesforce to better understand the customer journey, how to capture a lead, engage and retail a client, while delivering a quality customer experience. Then, you’ll go onto becoming proficient in how an integrated CRM platform solves the challenges of connecting departments and customer data. You’ll understand reporting, user administration, sharing, customization and data management at a foundational level.


Upon completion, you’ll be connected to the SalesForce job bank of certified professionals.

COMPANIES THAT COLLABORATE WITH THE PROGRAM

At IE University, we believe the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, you have the opportunity to experience the real world of work in the classroom through challenges, consulting projects and multimedia simulations, applying their knowledge as you go. Here are some of the partner companies collaborating with the program:

Google
Lego
Heineken
Leo Burnett
PWC Logo
Diageo
Mc Donalds logo
Westin

HERE ARE SOME POSITIONS OUR STUDENTS CAN ACHIEVE AFTER THE PROGRAM:

BRAND MANAGER

MEDIA BUYER

CRISIS COMMUNICATION & REPUTATION MANAGER

NEW MEDIA STRATEGIST
COMMUNICATION DIRECTOR
CSR & SOCIAL IMPACT MANAGER
ISSUES, CRISIS AND STAKEHOLDER MANAGER
STRATEGIC SPONSORING AND PARTNERSHIP MANAGER
GLOBAL REPUTATION MANAGER
RISK AND CRISIS COMMUNICATIONS MANAGER
DIRECTOR OF CORPORATE AFFAIRS
HEAD OF PUBLIC RELATIONS & MEDIA RELATIONS

COMMUNICATION SPECIALIST

CORPORATE COMMUNICATION CONSULTANT

ACCOUNT MANAGER

BRAND ACTIVATION SPECIALIST

BRAND PROTECTION CONSULTANT
CHIEF COMMUNICATIONS CONSULTANT

CUSTOMER MARKETING

DIGITAL CONSULTANT

DIGITAL MARKETING ANALYST

WHERE DO OUR ALUMNI WORK?

By industry (%)
Consumer, Luxury & Retail
Industrial
International Development + Social Impact
Legal Services
Media/Entertainment
Technology
By position (%)
Marketing Roles
Operations Roles
Other
Sales Roles
Strategy Roles
By region (%)
Benelux
Europe
LATAM
MEA
North America
Spain
Talent and Career highlights

Talent and Career highlights

For major corporations, brand reputation has never been more important than it is now. By incorporating the latest industry trends and cultivating a dynamic business mindset, our program trains communications professionals that organizations want to put their faith in.

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97%
job seekers who received a job offer within 6 months of graduation
97%
job seekers who received a job offer within 6 months of graduation
1800
recruiting partners

IE TALENT & CAREERS

IE Talent & Careers is the best partner for the professional development of all our current and former students at IE University.

The services we offer are available to all of them throughout their journey. On one hand, we seek to help students take full advantage of their professional opportunities, equipping them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 70,000 IE University professionals worldwide.

Some of the services we offer both online and offline include:

  • One-on-one career advising
  • Sector-specific drop-in sessions
  • Guides, toolkits and resources available on our IE Career Portal
  • On-campus career workshops
  • Online career webinars
  • Annual distribution of CV books to executive search firms
  • Networking events worldwide
  • Worldwide panels with executive consultants
  • Lifelong access to our job bank

DISCOVER MORE ABOUT TALENT & CAREERS.

IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.

TOP EMPLOYERS OF THE MASTER IN STRATEGIC MARKETING & COMMUNICATION ALUMNI

Accenture logo
Amazon
Nike
HYATT
ENGEL & VOLKERS
Johnson & Johnson | IE
Loreal
CNN
GAP
hp
IFC
YELP
United Nations
Parlamentum

MARCOM SPEAKER SERIES

Once a month, students will have the chance to hear from top speakers from different companies in the Marketing, Communication & Sales (MARCOM) industry. In the past speakers have represented companies as Kantar, McKinsey, Interbrand, Fjord to name a few.

MARKETING, COMMUNICATION AND SALES: WHAT COULD YOUR FUTURE LOOK LIKE?

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FREQUENTLY ASKED QUESTIONS

WHAT CAN I DO WITH A MASTER IN STRATEGIC MARKETING AND COMMUNICATION?

Roles open to you with a Master in Strategic Marketing and Communication include the following: brand manager, crisis communication and reputation manager, communication director, CSR and social impact manager, new media strategist, and risk and crisis manager.

WHAT JOBS CAN I GET WITH A MASTER IN MARKETING AND COMMUNICATION?

A Master in Strategic Marketing and Communication opens doors to a number of careers. Our alumni work in top companies as varied as Amazon, CNN, Nike and HP.

WHAT DOES A MARKETER DO?

A marketer, or marketing officer, is responsible for developing and implementing marketing strategies to promote a company’s products and services to customers. Their duties include producing and editing marketing content, tracking the reach of campaigns and conducting market research with customers.

WHY SHOULD I STUDY A MASTER IN STRATEGIC MARKETING AND COMMUNICATION?

Strategic marketing will give you an edge over candidates with pure marketing degrees, as you'll have a broader outlook of the whole decision process. You'll also be able to drive business growth thanks to the insights the Master in Strategic Marketing and Communication offers. The program gives you a holistic view of the whole marketing and communication sector and trains you in essential business knowledge.

What career services and experiences are available in the Master in Strategic Marketing and Communication?

You’ll have ongoing support and advice from our IE Talent & Careers team, who can help you in your job search both during the program and after graduation. You'll have lifelong access to our job bank and to careers advice and networking events. You’ll be able to gain valuable industry certifications, including our tailor-made Sustainability Certificate, as well as access to Amazon Web Services Academy qualifications. We also offer certifications through our partnerships with Salesforce and Google Analytics. There's an additional three-month Career Booster period on completion of the program, where you have the choice to focus on Marketing and Tech, or on Marketing for Consumer Goods, Luxury and Fashion.