Dual Degree International MBA + Master in Corporate and Marketing Communication
DUAL DEGREE INTERNATIONAL MBA + MASTER IN CORPORATE AND MARKETING COMMUNICATION
For individuals who are…
passionate about guiding organizations through the digital age with effective communication and innovative marketing strategies.
a demanding international program that includes everything from essential managerial skills to corporate communication competencies.
versatile professionals with high-impact careers in communication.
The digital media revolution has created new challenges for corporations, which have in turn been forced to transform the way they operate. Modern companies must simultaneously adapt to the latest trends, publicize their brands and build closer relationships with their stakeholders. Since corporate communication is always evolving, professionals in this industry need to stay up to date with the latest developments and anticipate future changes. Today’s businesses are looking for people who can provide value with effective business solutions and innovative communication initiatives.
Through this cutting-edge Dual Degree program, you’ll gain the creative marketing, management and leadership skills needed to help companies navigate the new challenges posed by the globalized digital world. Over the course of the program, you’ll learn how to manage corporate reputations and communication with stakeholders, helping you bridge the gap between businesses and consumers.
During the IMBA portion of the program, you’ll cover the basics of high-level management in an international setting. Afterward, you’ll switch gears to the Master in Corporate and Marketing Communication, and learn to develop strategies for communication and marketing plans, issue management and CSR. Upon graduation, you’ll be fully prepared to confront the most pressing issues regarding communication and leadership, and lead agile adaptation within any organization. In other words, this Dual Degree will help you become the kind of flexible, versatile and highly competent professional that today’s corporate world demands.
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Students will acquire two official degrees. They must fulfill the requirements listed here to be issued an Official University Degree upon completion of each master’s program.
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This dual degree is a combination of the two following programs. Explore their websites for more details.
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Studying for the Master in Corporate Marketing and Communication has been one of the most unique educational experiences I have ever had. There was a rich and intense curriculum taught by instructors who are experts in their fields, and impressive talent in my class. I was able to unlock so much potential that I didn’t know I had. Furthermore, the practical and entrepreneurial strategy used at IE helped me see myself as a brand, with unique benefits for the world of business.
Juliet Essien, Nigeria
Communications Manager, International Air Transport Association (Master in Corporate Marketing and Communication, 2015)
Dual Degree Team
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