Dual Degree International MBA + Master in Market Research and Consumer Behavior

  • Overview
  • The Program
    • More info
    • Apply


For individuals who are…

ready to dive into the consumer’s mind and drive business decisions through customer insights.

Looking for…

a career-focused international program that teaches students to anticipate consumers’ desires.

To become…

the next generation of marketing experts, capable of driving change in any organization.

During this Dual Degree, you’ll learn from real pioneers in market research and master the management and analytical techniques needed to jumpstart your career in this evolving and exciting industry.

In the booming digital age, traditional business models are no longer compatible with the needs of the 21st century customer. For this reason, companies from startups to large corporations are looking for consumer experts who can interpret the needs of the modern customer. These marketing professionals must master the complexity of data analytics and behavior insights, and match this with a deep understanding of the wider business context. Only those with data-driven perspectives can respond to this changing field, and make an impact in the marketplace.

This Dual Degree program responds to that need by guiding students on their journey to become the next generation of innovative experts, capable of driving businesses forward through market research and customer insights. It pairs IE Business School’s flagship full-time program, the International MBA, with the Master in Market Research and Consumer Behavior from IE School of Human Sciences and Technology. By studying this unique yet highly complementary combination, students will not only sharpen their management skill set and broaden their perspectives, but will also learn to analyze, interpret and activate the voice of the consumer to drive innovation.

After less than two years, students will graduate with two world-class degrees and an impressive network of colleagues and experts from around the world. IE’s unparalleled resources and faculty ensures that all students will profit from this cutting-edge program, and leave the program fully prepared to face any challenge in today’s world.


19 months









Want to receive more information about this Dual Degree?

Receive info


Students will acquire two official degrees. They must fulfill the requirements listed here to be issued an Official University Degree upon completion of each master’s program.

Class Profile

Find out more about this Dual Degree

This dual degree is a combination of the two following programs. Explore their websites for more details.

Learn more about the admission process

  • The most challenging part of the program is what we come here for, the diversity. You’ve got so many different opinions around. There’s a lot of compromise that has to happen, which at times can be really difficult, but learning how to do that in a safe situation is really cool.

    Zayne Imam

    Student, Master in Market Research and Consumer Behavior

Dual Degrees Team


Dual Degree Team

Any questions?

Would you like to know more? Or just get in touch? We'd love to hear from you!


Upcoming Events

23 apr 2019

2nd session – IE Academy online: World Wide Fintech

Join us in the second session of the IE Academy

Online 19:00, Online,

REGISTER Add to calendar

6 may 2019

The Art of Persuasion – Austin

Come join us in Austin for this unique opportunity

Capital Factory 18:00, Austin, United States Of America,

REGISTER Add to calendar
See all events